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The Brand Custodian
| LONGLISTED FOR THE TATA LITERATURE LIVE BUSINESS BOOK OF THE YEAR AWARD 2019 | | LONGLISTED FOR THE TATA LITERATURE LIVE BUSINESS BOOK OF THE YEAR AWARD 2019 |Immediately upon completing his DPhil degree, young Mukund Rajan came back to India and joined the Tata group as Ratan Tata's executive assistant. Over the next twenty-three years, as he worked closely with Ratan Tata, he got an inside view of the ups and downs, the controversies and achievements of the Tata group. In this book, his memoirs, he talks of what really went on during those turbulent times and how the Tatas pulled through each of these situations. Along with that, this book offers a close portrait of the enigmatic Ratan Tata from his longest-serving executive assistant. The Brand Custodian is a study of the Tata group's evolution and explains the relevance of the conglomerate to the world we live in.
Global Environmental Politics
The co-operation of developing countries is commonly assumed to be essential for the establishment of effective regimes to manage global environmental interdependence. Yet their policies and perceptions have been inadequately studied. This book seeks to partially fill this gap in the literature with a detailed analysis of Indian policy on global environmental issues. It examines the cases of ozone depletion, climate change, and loss of biodiversity, and discusses developments up to the 1992 Rio Earth Summit. This book provides the first comprehensive and detailed study of Indian policy in the run-up to the Rio Summit. It provides a wealth of information on India's foreign environmental policy, and environmental policy-making in general. With its insights into North-South diplomacy to resolve global environmental problems, this book should also serve as a very useful reference work for all students of International Relations.
Outlast
Black-swan events, global warming, COVID-19 and a host of other natural and man-made disasters have tested the resilience of businesses across the world. Usually, blame for business failures is apportioned to external factors such as adverse business cycles, badly framed government regulations and lack of infrastructure. However, the causes often lie within -- short-term thinking, destruction of natural resources, exploitation of labour and poor management, to name a few. To outlast their competition, build resilience, gain competitive advantage and achieve greater returns in the long run, businesses must improve their performance on material ESG metrics: Environmental impacts such as monito...
Global Sustainability
Smart business leaders care about Sustainability. It’s not just good PR—it’s good business, and a growing number of leading CEOs are embracing it. Mark Lefko’s Global Sustainability examines this vital subject from the perspective of today’s most influential business leaders. Global Sustainability means ensuring that everyone on Earth has what they need to survive and thrive. But in order for this to be feasible—and sustainable—businesses need to be able to turn a profit. Lefko shares profound insights gleaned from his one-on-one interviews with business leaders of all stripes, from the CEOs of Global Multinationals, Fortune 50 giants to visionaries leading plucky startups. Lea...
Consumer Optimization Problem Solving
What algorithms are tractable depends on the speed of the processor. Given the speed of digital computers, polynomial algorithms are considered tractable. But, a human can take several seconds to make one binary comparison between two pens. Given this slow speed, sublinear algorithms are considered tractable for an unaided human and this defines Simon's concept of bounded rationality.Humans make simplifications to solve the intractable consumer optimization problem. Consumers search for goods and services item-by-item, which greatly reduces the number of alternatives to consider. In addition, consumers have operators that can process a set in a single operation. Also, consumers budget by inc...
The Pursuit of Reputation: Unlocking the Power of Public Relations
Discover the art of thriving in India's ever-shifting PR landscape with insights from 75+ seasoned experts who will help you chart a path towards modern-day brand management in uncertain times. This is a new era for public relations. Never before has reputation been so important, and never before so fraught. At a time when thoughtfulness, transparency and authenticity are seen as key tenets, navigating India’s unique cultural, social and economic diversities poses a challenge both for fresh professionals and seasoned leaders. Added to this are emergent technologies across fields. PR professionals have but one choice: adapt to these far-reaching transformations and survive. The Pursuit of R...
Back to Bharat
Back to Bharat: In Search of a Sustainable Future is a book that addresses the present economic dilemma for Indian entrepreneurs and consumers, looking at the past and present situation of both India and the developed world to find a way forward. Written in an engaging and anecdotal style, the book is enriched with case studies from Nagaraja's investment career. It consolidates many observations and insights from the experience he has as a professional, investor and mentor for entrepreneurs across the country. It strongly expresses the belief that India's strengths are its people, problems and technology (PPT). As it draws on reallife examples of struggle and success, the book illuminates many questions that are most relevant to our present dilemma, both in terms of economic development as well as environmental threats that compel us to look at more sustainable alternatives to patterns of production and consumption.
Decoding Luxe
Decoding Luxe explores various facets of luxury brands, taking a strategic, behavioural, historical, experiential, demographical, psychological, dynamic, mechanical, and philosophical look at what constitutes luxe or dazzle. This book is a bible for all stakeholders of luxury brands – owner, custodian, retailer, connoisseur as well as student – helping them understand and formulate, with a historical perspective, an effective strategy for conceiving, positioning, placing, promoting and pricing these luxury products. It is all about finding the magic potion for a brand’s success with luxe in India, who always look for value-for-money or valuefor- label.
The Clandestine Plot
A plot that was being hatched far away from the Indian sub-continent was foiled by an investigative journalist from India, who was accidentally dragged into the ploy. He used his presence of mind and common sense to become the biggest impediment in the execution of the mission. There were many other factors that contributed to its failure. Discover what went wrong and what was the plot. Every character in the novel has distinct characteristics and it would be interesting to discover them. 'The Clandestine Plot' is a high paced and action packed novel with a gripping plot which is bound to keep you glued to story till the very end.
