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Ethical Implications of Reshaping Healthcare With Emerging Technologies
  • Language: en
  • Pages: 242

Ethical Implications of Reshaping Healthcare With Emerging Technologies

  • Type: Book
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  • Published: 2021-10-01
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  • Publisher: IGI Global

Improving quality of life is one of the main advantages of integrating new innovations into medicine. New technologies are revolutionizing medicine and opening new opportunities for patients, doctors, clinics, and companies. The patient's well-being is monitored autonomously by smartphones, digital medical records simplify everyday clinical work, virtual reality is used for treatment, and robots help in the operating room. The new technological possibilities in healthcare not only change patients’ lives, but also the work of doctors, clinics, and companies. In the fields of healthcare and medicine, new technologies can be used for patient communication, health monitoring, or for the treatm...

Enhancing and Predicting Digital Consumer Behavior with AI
  • Language: en
  • Pages: 464

Enhancing and Predicting Digital Consumer Behavior with AI

  • Type: Book
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  • Published: 2024-05-13
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  • Publisher: IGI Global

Understanding consumer behavior in today's digital landscape is more challenging than ever. Businesses must navigate a sea of data to discern meaningful patterns and correlations that drive effective customer engagement and product development. However, the ever-changing nature of consumer behavior presents a daunting task, making it difficult for companies to gauge the wants and needs of their target audience accurately. Enhancing and Predicting Digital Consumer Behavior with AI offers a comprehensive solution to this pressing issue. A strong focus on concepts, theories, and analytical techniques for tracking consumer behavior changes provides the roadmap for businesses to navigate the complexities of the digital age. By covering topics such as digital consumers, emotional intelligence, and data analytics, this book serves as a timely and invaluable resource for academics and practitioners seeking to understand and adapt to the evolving landscape of consumer behavior.

AI Impacts in Digital Consumer Behavior
  • Language: en
  • Pages: 392

AI Impacts in Digital Consumer Behavior

  • Type: Book
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  • Published: 2024-03-04
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  • Publisher: IGI Global

In the ever-evolving landscape of digital innovation, businesses grapple with the challenge of deciphering dynamic consumer behavior. AI Impacts in Digital Consumer Behavior is a pioneering exploration tailored for academic scholars seeking insights into the profound influence of artificial intelligence on consumer dynamics. As businesses strive to harness the potential of data, this book serves as a beacon, offering a comprehensive understanding of the intricacies involved in tracking, analyzing, and predicting shifts in consumer preferences. This groundbreaking work not only identifies the complexities posed by the rapidly changing digital landscape but also presents a solution-oriented ap...

Analyzing Future Applications of AI, Sensors, and Robotics in Society
  • Language: en
  • Pages: 335

Analyzing Future Applications of AI, Sensors, and Robotics in Society

  • Type: Book
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  • Published: 2020-09-11
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  • Publisher: IGI Global

The rise of artificial intelligence and its countless branches have caused many professional industries to rethink their traditional methods of practice and develop new techniques to keep pace with technological advancement. The continued use of intelligent technologies in the professional world has propelled researchers to contemplate future opportunities and challenges that artificial intelligence may withhold. Significant research is a necessity for understanding future trends of artificial intelligence and the preparation of prospective issues. Analyzing Future Applications of AI, Sensors, and Robotics in Society provides emerging research exploring the potential uses and future challenges of intelligent technological advancements and their impact in education, finance, politics, business, healthcare, and engineering. Featuring coverage on a broad range of topics such as neuronal networks, cognitive computing, and e-health, this book is ideally designed for practitioners, researchers, scientists, executives, strategists, policymakers, academicians, government officials, developers, and students seeking current research on future societal uses of intelligent technology.

Research Anthology on Improving Medical Imaging Techniques for Analysis and Intervention
  • Language: en
  • Pages: 1671

Research Anthology on Improving Medical Imaging Techniques for Analysis and Intervention

  • Type: Book
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  • Published: 2022-09-09
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  • Publisher: IGI Global

Medical imaging provides medical professionals the unique ability to investigate and diagnose injuries and illnesses without being intrusive. With the surge of technological advancement in recent years, the practice of medical imaging has only been improved through these technologies and procedures. It is essential to examine these innovations in medical imaging to implement and improve the practice around the world. The Research Anthology on Improving Medical Imaging Techniques for Analysis and Intervention investigates and presents the recent innovations, procedures, and technologies implemented in medical imaging. Covering topics such as automatic detection, simulation in medical education, and neural networks, this major reference work is an excellent resource for radiologists, medical professionals, hospital administrators, medical educators and students, librarians, researchers, and academicians.

Neuromarketing in Business
  • Language: en
  • Pages: 140

Neuromarketing in Business

This book shows how neuromarketing works in practice. It describes how companies can use the methods and insights of neuroscience to make better decisions themselves. It brings together real-world use cases in the area of applied neuroscience, collected from the globally leading consumer neuroscience companies and their clients. The use cases come from a variety of business areas, from advertising research to store design, from finding the right name for a brand to designing a compelling website. The book reveals how clients engage in neuromarketing; the business problems they can encounter, and have encountered, solving with this new approach; and the values they generate.

Neuromarketing in der Praxis
  • Language: de
  • Pages: 129

Neuromarketing in der Praxis

Dieses Buch zeigt, wie Neuromarketing in der Praxis funktioniert. Es beschreibt, wie Unternehmen die Methoden und Erkenntnisse der Neurowissenschaft nutzen können, um selbst bessere Entscheidungen zu treffen. Die führenden Neuromarketeers Deutschlands lassen den Leser an ihren Erfahrungen teilhaben und geben tiefe Einblicke in bewährte Vorgehensweisen – praxisnah anhand konkreter Fallstudien und Beispiele.Wenn Sie nutzerzentriert erfolgreich arbeiten wollen, müssen Sie das Verhalten von Menschen verstehen. Sie müssen verstehen, was Menschen bewegt, eine Dienstleistung oder ein Produkt zu nutzen, und welche Umstände sie davon abhalten könnten. Der Schlüssel zum Verständnis liegt in...

Analyzing Future Applications of AI, Sensors, and Robotics in Society
  • Language: en
  • Pages: 364

Analyzing Future Applications of AI, Sensors, and Robotics in Society

  • Type: Book
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  • Published: 2020
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  • Publisher: Unknown

"This book explores the future challenges and hidden potentials of the application of artificial intelligence, sensors, and robotics in society"--

AI-Based Services for Smart Cities and Urban Infrastructure
  • Language: en
  • Pages: 353

AI-Based Services for Smart Cities and Urban Infrastructure

  • Type: Book
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  • Published: 2020-09-04
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  • Publisher: IGI Global

Cities are the next frontier for artificial intelligence to permeate. As smart urban environments become possible, probable, and even preferred, artificial intelligence offers the chance for even further advancement through infrastructure and industry boosting. Opportunity overflows, but without thorough research to guide a complicated development and implementation process, urban environments can become disorganized and outright dangerous for citizens. AI-Based Services for Smart Cities and Urban Infrastructure is a collection of innovative research that explores artificial intelligence (AI) applications in urban planning. In addition, the book looks at how the internet of things and AI can work together to enable a real smart city and discusses state-of-the-art techniques in urban infrastructure design, construction, operation, maintenance, and management. While highlighting a broad range of topics including construction management, public transportation, and smart agriculture, this book is ideally designed for engineers, entrepreneurs, urban planners, architects, policymakers, researchers, academicians, and students.

Weihnachts-Werbespots als moderne Krippenspiele
  • Language: de
  • Pages: 172

Weihnachts-Werbespots als moderne Krippenspiele

Supermarktketten produzieren jedes Jahr zu Weihnachten eigene Werbespots. Diese greifen aktuelle gesellschaftliche Entwicklungen auf und inszenieren diese sozialkritisch. Von Fragen des Umgangs mit Künstlicher Intelligenz bis hin zu den Folgen von Corona für Jugendliche spannt sich mittlerweile der Bogen. Diese Clips sind zu einem eigenen Genre geworden. Im Grunde sind es kleine Krippenspiele, die nun nicht mehr in der Kirche aufgeführt werden, sondern über die verschiedenen Medien verbreitet werden. Ein direktes Vorbild für die Clips sind die Werbefilme zum Super Bowl in den USA.