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Brand Premium
Why do consumers pay a premium price for a brand? Is it better quality, the look and feel, or is it the brand's social standing? Author Nigel Hollis believes the answer to all those questions is "yes." Yet the vast majority of brands today trade on past equity and transient buzz. And marketers focus on plan execution rather than creating meaningful differentiation rooted in the brand experience. This lack of meaning is creating a market full of commodities rather than products that instill loyalty. But loyalty (i.e., repeat business) is the key to long term success, and that requires focusing on meaningful differentiation: functional, emotional, or societal. Here, brand expert Nigel Hollis f...
Comets and the Origin and Evolution of Life
This volume considers the role comets may have played in the origins and evolution of life. This is the only book dealing in depth with this subject. It is particularly relevant in light of recent investigations of Halley's comet, of new insights into organic synthesis in meteorites and comets, and of new results of numerical simulations of cometary orbits and impacts on Earth. The book is intended as a comprehensive review of current research.
The Boston Directory
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Location Index
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The Nashua Directory
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Storm Data
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