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Embracing Business Sustainability Through Innovation and Creativity in the Service Sector
"This book provides an in-depth understanding of various dimensions of business sustainability through innovation and creativity in the service sector"--
Knowledge Management and Research Innovation in Global Higher Education Institutions
Research and knowledge management are important to higher education institutions as a means of improving their operations. The rapid growth of data and technologies triggers data transformation into useful information, known as knowledge. Nowadays, people are aware of the worth of knowledge and the methods used to obtain, recognize, capture, save, and leverage it, so that knowledge can be shared without losing it. Effective knowledge management programs identify and leverage the know-how embedded in work with a focus on how it will be applied. The challenge in knowledge management is to make the right knowledge available to the right people at the right time. Knowledge Management and Researc...
Promotional Strategies and New Service Opportunities in Emerging Economies
Continuous improvements in emerging economies have created more opportunities for industrialization and rapid growth. This not only leads to higher standards in accounting and security regulations, but it increases the overall marketing efficiency. Promotional Strategies and New Service Opportunities in Emerging Economies is a key resource in the field of service marketing and promotions, service innovations, and branding in developing countries. Highlighting multidisciplinary studies on self-service technologies, sustainable consumption, and customer relation management, this publication is an ideal reference source for policy makers, academicians, practitioners, researchers, students, marketers, and government officials actively involved in the services industry.
Perspectives on Enhancing Learning Experience Through Digital Strategy in Higher Education
Digital technology is changing the way we think, operate, communicate, and avail services including education. In recent years, there has been an increasing demand in the higher education sector to implement digital transformation, especially in the way we deliver education. Perspectives on Enhancing Learning Experience Through Digital Strategy in Higher Education explores various factors enhancing the learning experience, considers the impact of digital strategy to enhance the learning experience, and analyzes learning challenges and opportunities for students in the higher education environment. The book also helps improve students' perceptions, communication, quality of education, critical thinking, self-learning, and satisfaction in higher education. Covering key topics such as digital technology, critical thinking, and digital innovation, this premier reference source is ideal for industry professionals, administrators, policymakers, higher education faculty, researchers, academicians, scholars, practitioners, instructors, and students.
Neoliberalism in the Tourism and Hospitality Sector
Globalization is increasing interconnectedness and is offering immense opportunities for businesses worldwide. Although it has been taking place for hundreds of years, it has sped up enormously over the last half-century, increasing international trade, greater dependence on the global economy, and freer movement of capital, goods, and services. While globalization can create opportunities for wealth in emerging economies, it still cannot completely close the gap between the world’s poorest countries and the world’s richest. Many view globalization as a threat to cultural diversity, believing that it can drown out local economies, traditions, and languages and make travel to certain regions less desirable. Neoliberalism in the Tourism and Hospitality Sector provides innovative insights into the adoption of glocalization as a measure to mitigate the threats posed by globalization within the travel and tourism industries. It is designed for policymakers, researchers, government officials, and marketers considering glocalization as a means to sustain the relevancy of local business and trade.
Employability and Skills Development in the Sports, Events, and Hospitality Industry
To enter the sports, events, and hospitality industry, it is necessary to develop and hone certain skills to ensure competitiveness. These skills must be studied further to educate those interested in pursuing a career in these fields on what it takes to begin this long process and enhance their employability. Employability and Skills Development in the Sports, Events, and Hospitality Industry provides insight into current professionals working in the sports, events, tourism, and hospitality industry and considers the skills and qualifications necessary to work within or enter the industries. Covering key topics such as hard skills, volunteerism, virtual events, and educational institutions, this reference work is ideal for event managers, coaches, property owners, entrepreneurs, industry professionals, researchers, academicians, scholars, educators, and students.
Disruptive Innovation and Emerging Technologies for Business Excellence in the Service Sector
The book provides an in-depth understanding of various dimensions of scope of disruptive business innovation, to help readers understand the contributions and implications of disruptive technology, and aid in trend forecasting, design thinking and its applications, and the role of data mining & predictive analysis in today's business world.
Implementing Sustainable Development Goals in the Service Sector
"This book will examine the various digital technologies such as the Internet of Things (IoT), Artificial Intelligence (AI), and Blockchain and their applications in the service sector to promote economic growth, create new job opportunities, and improve access to essential services such as education, healthcare, and financial services"--
Sustainable Development Goal Advancement Through Digital Innovation in the Service Sector
In a world grappling with sustainability challenges, the service sector is crucial for both the global economy and achieving Sustainable Development Goals (SDGs). Despite its importance, the sector faces obstacles like unequal access, resource inefficiency, and the digital divide, hindering progress towards sustainability.Sustainable Development Goal Advancement Through Digital Innovation in the Service Sector offers a pioneering solution by exploring how digital technologies can drive SDG achievement in this sector, unveiling a transformative path toward sustainability. The book delves deep into the relationship between digital innovation and sustainable development, revealing challenges, opportunities, and strategies. It highlights how technologies like IoT, AI, and blockchain can revolutionize service delivery, enhance access, and promote resource efficiency. More than a guide, this book serves as a roadmap for policymakers, academics, business leaders, and changemakers, enabling them to leverage digital innovation's potential for a service sector that transcends limitations and aligns with SDGs.
AI Innovations in Service and Tourism Marketing
The use of artificial intelligence (AI) in service and tourism marketing has revolutionized the industry by personalizing customer experiences and optimizing operational efficiency. AI-driven tools analyze vast amounts of data to understand customer preferences, enabling businesses to offer tailored recommendations and promotions. AI-powered marketing campaigns can adapt in real-time, ensuring messages resonate with the right audience. AI Innovations in Service and Tourism Marketing discusses cutting-edge innovations in the use of AI technologies in service and tourism marketing. It explains how to harness these technologies to enhance customer experience and drive engagement. Covering topics such as automation, chatbots, and operational efficiency, this book is an excellent resource for managers, marketing professionals, business leaders, researchers, academicians, educators, and postgraduate students.
