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Values Sell
A guide for creative sales and distribution strategies.
Values Sell
Sales and distribution are the lifeblood of any business. But how can a values-driven, socially responsible business compete with those for whom the bottom line is the only measure of success? The answer: get creative! In this practical and inspiring guide, Nadine Thompson and Angela Soper draw on real-world examples--from Tom's of Maine, Seventh Generation, Honest Tea, and many other innovative companies--to detail concrete steps for designing sales and distribution strategies that fit the needs, interests, and habits of your target customers. They show how to turn your stakeholders into enthusiastic partners by ensuring that all of your relationships--with your salespeople as well as other employees, your customers, and your suppliers--are beneficial and fulfilling on more than just an economic level.
Seeing Systems
This book is about seeing systems. It is about overcoming system blindness and seeing our part in the context of the whole, and the present in the context of the past. It is about seeing ourselves in relationship with others and creating satisfying and productive partnerships in these relationships. It will enable us to create systems with extraordinary capacities for surviving and developing. "Oshry weaves a remarkable explanation for the subtle, and largely unseen ways in which our structures influence our behaviour."Marvin Weisbord, author Productive Workplaces.
Growing Local Value
Growing a successful business is about meeting the needs of customers—and, by extension, the needs of the entire community. Turn your business into a good citizen and you can help ensure its success and contribute to making your community a great place to live and work. Growing Local Value shows how to build a values-driven business that is deeply embedded in local life. Drawing on real-world examples from Greyston Bakery, Wild Planet Toys, Powell's Books, and many other companies, Laury Hammel and Gun Denhart show how you can leverage every aspect of your business—from product creation to employee recruitment, vendor selection, and raising capital—to benefit both the community and the bottom line. Growing Local Value explores in depth how your business can contribute to its community—and the benefits it will receive when it does.
Dealing With the Tough Stuff
Your business plan is only going to get you so far. When you’re actually running a values-driven business problems come up that you never could have anticipated. And as a mission-driven organization you face issues your more conventional colleagues never have to grapple with. The whole experience can be incredibly isolating and draining. Margot Fraser and Lisa Lorimer have been there, and they’re here to help. Together with five of their colleagues—including Stonyfield Yogurt founder Gary Hirshberg and former Ms. Foundation president Marie C. Wilson—they offer the kinds of personal insights and seasoned advice you just can’t get in business school. It’s like having a coaching ses...
Ebony
EBONY is the flagship magazine of Johnson Publishing. Founded in 1945 by John H. Johnson, it still maintains the highest global circulation of any African American-focused magazine.
Black Enterprise
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