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Retail Management
This book analysis the developments in retailing in India
Handbook of Research on Contemporary Consumerism
Societal marketing has gained widespread recognition in the marketing discipline both in academia and the professional industry. The Handbook of Research on Contemporary Consumerism is an essential reference source that provides an in-depth understanding on the various aspects and issues of consumerism and reveals the critical success factors and conceptual and theoretical frameworks of these concepts from recent contexts and perspectives. Additionally, it examines the impact of identity on marketing and branding from the consumerist perspective, discusses consumerism as a source of innovation and product development, and provides insights on consumerism and profitability. Featuring research on topics such as circular economy, digital marketing, and social media, this book is ideally designed for practitioners, managers, marketers, academic researchers, and students.
Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior
Unprecedented changes in consumer shopping habits pose major challenges for retailers who need to consider the multidimensional nature of shopping in order to design and provide engaging consumer experiences. The intersection between in-store and online shopping is also fundamental to meet the fast-changing consumer behavior. Comprehending how environmental and sensory dimensions, leisure, entertainment, and social interactions influence shopper emotions may enhance the shopping experience. Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior is an essential reference source that discusses methods for enhancing the shopping experience in an era of competition among shopping offline- and online-destinations, as well as predicting emerging changes in consumer behavior and shopping destinations and new technologies in retailing. Featuring research on topics such as consumer dynamics, experimental marketing, and retail technology, this book is ideally designed for retail managers, designers, advertisers, marketers, customer service representatives, merchandisers, industry professionals, academicians, researchers, students, and practitioners.
Entrepreneurial Challenges in the 21st Century
Entrepreneurial Challenges in the 21st Century analyses the traditional and contemporary issues of entrepreneurial innovation potentials for stakeholder value co-creation, and structures the entrepreneurial co-creation concept to reinforce co-creation.
Organisational Behaviour
In order to cope up with seismic change such as deregulation, globalization and digitalization affecting each organization, today there is a need for companies to build upa strong and talented work force who will be able to deal with these constant changes. This book tries to focus on the behavioural aspects of all individuals who from the core component of any business organization.
Handbook of Research on Ethics, Entrepreneurship, and Governance in Higher Education
"This book focuses on the importance of ethics and application of ethics, entrepreneurship, and governance in higher education institutions. It also serves stakeholders of institutions imparting higher education design a code of ethics framework and governance policies that facilitate its implementation for the good of the society to foster entrepreneurship in their communities"--
