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International Book Publishing: An Encyclopedia
First Published in 1996. This encyclopedia is unique in several ways. As the first international reference source on publishing, it is a pioneering venture. Our aim is to provide comprehensive discussion and analysis of key subjects relating to books and publishing worldwide. The sixty-four essays included here feature not only factual and statistical information about the topic, but also analysis and evaluation of those facts and figures. The chapters are significantly more comprehensive than those typically found in an encyclopedia.
Communicating Ideas
Communicating Ideas is the first attempt to place publishing in America in its political and commercial setting. The book addresses the political implications of scholarly communication in the era of the new computerized technology. Horowitz does so by examining classic problems of political theory in the context of property rights versus the presumed right to know, and the special strains involved in publishing as a business versus information as a public trust Offering a knowledgeable and insightful view of publishing in America and abroad, this book makes an important contribution to the study of mass culture in advanced societies. The discussion ranges considerably beyond scholarly publi...
Planting Flowers, Pulling Weeds
Introduces a powerful, ten-step approach to forging strong, life-long relationships with any company's most valuable customers Two former Dell executives turned Fortune 500 consultants reveal the incredibly successfully, ten-step program they instituted at the world's number-one PC manufacturer for finding profitable customers, building and maintaining lasting relationships with them, and allocating resources based on their bottom-line value: the Direct Impact Growth System. Rubio and Laughlin use fascinating and instructive case studies based on their experiences at Dell, Xerox, Citibank, Mercedes Benz, Braun, and other top international firms to demonstrate the system in action and its phenomenal results. Janet Rubio (Austin, TX) led Dell's direct marketing and catalog programs and oversaw its 20 million dollar promotional budget. In 1998 she founded Direct Impact, a top national marketing agency specializing in helping companies accelerate and control growth. Patrick Laughlin (Austin, TX) left IBM, where he was the company's top-ranking salesman, to join Dell as a marketing manager. At Dell, he developed a range of sales programs and customer evaluation tools.
Once More Unto the Breach, Dear Friends
Candor, breadth, judiciousness-all these are attributes Irving Louis Horowitz possesses as a scholar. Under his leadership there is no academic publication from which I have learned as much as Transaction-Society."David Riesman, Harvard University "We are all happy benefi ciaries of Horowitz's acutely perceptive and (often) devas-tatingly plain-spoken self as sociologist and sage, broad-gauged scholar, dedicated teacher, tough-minded editor and publisher with an ingrained sense of fairness."Robert K. Merton, Columbia University.
Yank
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Prove It before You Promote It
Combining hard science and marketing practice, Prove It Before You Promote It draws on marketing case studies and scientific evidence to help marketers eliminate bias, emotion, and common cognitive errors in order to make better, evidence-based marketing decisions. This book explodes the most common and costly marketing myths and draws on real, proven science to reveal how people actually behave in the marketplace—and how you can use that to your advantage.
The Fallible Gut
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Encyclopedia of Library and Information Science
"The Encyclopedia of Library and Information Science provides an outstanding resource in 33 published volumes with 2 helpful indexes. This thorough reference set--written by 1300 eminent, international experts--offers librarians, information/computer scientists, bibliographers, documentalists, systems analysts, and students, convenient access to the techniques and tools of both library and information science. Impeccably researched, cross referenced, alphabetized by subject, and generously illustrated, the Encyclopedia of Library and Information Science integrates the essential theoretical and practical information accumulating in this rapidly growing field."
