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The Business of Yoga
Many yoga teachers feel overwhelmed when it comes to grappling with the marketing and entrepreneurial aspects of their yoga business. With the market for yoga teachers becoming increasingly saturated, it is crucial that yoga teachers understand what makes their offering unique to implement a focussed business strategy. This part-guide, part workbook helps yoga teachers bridge the gap between the spiritual essence of being a yoga teacher and the financial viability of their business and is based on the authors' two decades worth of experience. Covering everything from the nuts and bolts of starting out as a yoga teacher, to navigating social media there is something for everyone, whether you're just starting out on your journey, or trying to propel your career to the next level. This book is part of the series 'Yoga Teaching Guides', which provides expert information on essential topics as well as ideas for creative teaching.
Yoga Teaching Handbook
This trusted companion offers help and guidance on the day-to-day practicalities of teaching and running a yoga business. Including insights from renowned yoga professionals, including Liz Lark, Lizzie Lasater, Andrew McGonigle, Katy Appleton and Tarik Dervish and more, this book offers practical ways to hone teaching skills. It features topics such as working with common injuries and conditions, breath, sequencing, incorporating philosophy and myth into class, and the links between yoga and Qigong and Ayurveda. It also provides key information on how to get the most out of a yoga business, with advice on setting up and running a studio, and planning and leading retreats.
Circle Holding
In an increasingly fast-paced world, talking and listening circles are a helpful tool for yoga teachers and other wellbeing professionals to offer connection, build community, and address specific topics in a safe and professional manner. This practical resource guides the reader through the various stages of talking and listening circles, including the initial intention for setting up a circle, opening the circle, sharing guidelines, introducing topics, and closing the circle. Filled with valuable insights from interviews held with circle holders, this book offers advice on a wide range of topics and styles. This includes grief circles and LGBTQ+ circles, as well as an in-depth chapter on how to work with children and teens, complete with activities and embodiment practices. Written with professionals in mind, it also offers advice on managing group dynamics, the differences between online and in-person circles, and marketing. Each chapter includes practical exercises, templates, and stories to support you in running your first circle or improving the quality of existing circles.
The High Fat Diet
This groundbreaking new book rewrites the rules of effective weight loss to reveal the real secret to rapid and sustained weight loss: quite simply, to burn fat, you need to eat fat. Over the last 12 years leading trainer Zana Morris has helped thousands of clients get the results they want with her unique diet and exercise plan. Now in this book she makes it available to everyone for the very first time. Backed by the latest science showing that the right fats are healthy and aid weight loss not weight gain, The High Fat Diet presents a unique nutrition plan and a targeted 12-minute, high intensity workout, which together will enable you to get the results you want - and fast! www.highfatdi...
The Wealth of Humans
'Ryan Avent is a superb writer ... highly readable and lively' Thomas Piketty To work is human. It puts food on the table, meaningfully structures our days, and strengthens our social ties. When work works, it provides the basis for a stable social order. Yet the world of work is changing fast, and in unexpected ways. With rapid advances in information technology, huge swathes of the job market - from cleaners and drivers to journalists and doctors - are being automated, or soon will be: a staggering 47% of American employment is at risk of automation within the next two to three decades. Yet at the same time millions more jobs are being created. What does the future of work hold? In this il...
Unleashing the Innovators
Today's established companies must find new ways to reignite their entrepreneurial DNA and jumpstart revenues--or risk losing their way. By working with startup companies, Jim Stengel, renowned consultant to Fortune 500 companies and the former global marketing officer for Procter & Gamble, says that legacy companies can renew themselves: by acquiring new technology and creating new business lines; relearning the need for speed; sparking innovation; and learning from failures. At P&G, Stengel saw the importance of establishing partnerships with the startup world in order to learn how to better innovate. Relying on extensive interviews with innovation leaders at enterprise companies and start...
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Ogilvy on Advertising
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.
