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Commanding an Air Force Squadron
The privilege of commanding an Air Force squadron, despite its heavy responsibilities and unrelenting challenges, represents for many Air Force officers the high point of their careers. It is service as a squadron commander that accords true command authority for the first time. The authority, used consistently and wisely, provides a foundation for command. As with the officer's commission itself, command authority is granted to those who have earned it, both by performance and a revealed capacity for the demands of total responsibility. But once granted, it much be revalidated every day. So as one assumes squadron command, bringing years of experience and proven record to join with this new...
Nation Branding
Nation Branding: Concepts, Issues, Practice was the ground-breaking first textbook to provide an overview of this recently established but fast-growing practice, in which the principles of brand management are applied to countries rather than companies. Many governments have invested in nation branding in order to strengthen their country's influence, improve its reputation, or boost tourism, trade and investment. This new edition has been comprehensively revised and its influential original framework modified to reflect the very latest changes to this still-developing field. It remains an accessible blend of theory and practice rich with international examples and contributions. Updates to ...
The National Curriculum in England - Handbook for Primary Teachers
Get ready for the biggest curriculum change in more than a decade! To help teachers to deliver the new Curriculum, Scholastic has published the first complete printed version for Key Stages 1 and 2. Full programmes of study for all 11 primary subjects are included along with practical advice on how to implement the curriculum using Scholastic's time-saving resources - including the 1 million best-selling 100s series.
Employability and Mobility of Bachelor Graduates in Europe
A decade after the Bologna Declaration has called for the establishment of a cycle system of study programmes and degrees all over Europe the changes actually having occurred in this reform process can be measured and assessed. To what extent did the bachelor students gained international experiences during or after their study program? What is the proportion of bachelor degree holders who are employed about one year after graduation? What are the labor market experiences of those bachelor graduates who started to work? Was it difficult to gain relevant employment? What are the employment conditions for bachelor graduates in terms of income, position, working time, unlimited term contracts c...
The Old Bachelor
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Nation branding
Nation Branding: Concepts, Issues, Practice is a comprehensive and exciting text that demonstrates why nations are embracing the principles of brand management. It clearly explains how the concepts and techniques of branding can be adapted to the context of nations- as opposed to the more usual context of products, services, or companies. Concepts grounded in the brand management literature such as brand identity, brand image, brand positioning, and brand equity, are transposed to the domain of nation branding and supported by country case insights that provide vivid illustrations of nation branding in practice. Nation branding is a means by which more and more nations are attempting to comp...
The Soviet Airborne Experience
Contents: The Prewar Experience; Evolution of Airborne Forces During World War II; Operational Employment: Vyaz'ma, January-February 1942; Operational Employment: Vyaz'ma, February-June 1942; Operational Employment: On the Dnepr, September 1943; Tactical Employment; The Postwar Years.
Shout!
Updated to include Paul McCartney’s knighting and the deaths of John Lennon and George Harrison. Philip Norman’s biography of the Beatles is the definitive work on the world's most influential band—a beautifully written account of their lives, their music, and their times. Now brought completely up to date, this epic tale charts the rise of four scruffy Liverpool lads from their wild, often comical early days to the astonishing heights of Beatlemania, from the chaos of Apple and the collapse of hippy idealism to the band's acrimonious split. It also describes their struggle to escape the smothering Beatles’ legacy and the tragic deaths of John Lennon and George Harrison. Witty, insightful, and moving, Shout! is essential reading not just for Beatles fans but for anyone with an interest in pop music.
Reverie
A B&N's YA Book Club Pick * Walmart Buzz Pick * Indie Next Pick * Book of the Month Club YA Box A "joyously, riotously queer" (Kirkus) young adult fantasy from debut author Ryan La Sala, Reverie is a wildly imaginative story about dreams becoming reality, perfect for fans of Adam Silvera and Laini Taylor. A few weeks ago, Kane Montgomery was in an accident that robbed him of his memory. The only thing he knows for certain is that the police found him half-dead in the river. The world as he knows it feels different—reality seems different. And when strange things start happening around him, Kane isn't sure where to turn. And then three of his classmates show up, claiming to be his friends a...
