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Audience Development
Several specific objectives have had wide recognition in the arts community, namely: to broaden the audience for the performing arts, to determine the applicability of sophisticated tools of marketing to the problem of generating demand for the arts, to find the best predictors of arts attendance, and to develop strategies that will appeal to those who, by these predictors, are potential attenders. This research report summarizes a study conducted in 1977 by Alan R. Andreasen and Russell W. Belk. The investigators collected new audience data in a carefully controlled group of surveys in four southern cities (Atlanta, Baton Rouge, Columbia, and Memphis), and applied to these data a number of ...
The Future of the Arts
This volume presents the work of social scientists, public policy analysts, policy makers, and arts-funding decision makers. The contributors seek to address serious issues confronting the future of the arts in America by defining the role of social science research in the formulation of public policies. The chapters reflect the diverse disciplinary perspectives and methodologies which make up the broad enterprise of arts research and cover a wide array of current issues in arts research and public policy, including: the current state of arts and arts education research; arts participation by ethnic cultures, baby-boomers, and older adults; emerging patterns of aesthetic choice; public arts ...
Artists Compared by Age, Sex, and Earning in 1970 and 1976
The purpose of this report is to examine the population of artists in terms of age, sex, and earnings and to compare the results from 1970 and 1976. An artist in this report includes people in the following categories: actors, architects, dancers, designers, musicians and composers, painters and sculptors, photographers, and radio and television announcers. Highlights of the analysis report that the number of artists increased 50% from 1970 to 1976, from 600,000 to 900,000, but that median earnings remained the same at $7,900. The lack of increase in earnings is explained by the 50% increase in artists, while positions for artists increased by only 23%. The number of women in artistic occupa...
Research in the Arts
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Craft Artist Membership Organizations, 1978
To describe what has been learned about craft membership organizations is the goal of this research report, which utilizes data collected in a nationwide survey of craft organizations. Specific purposes of the study were aimed at developing a better understanding of U.S. craft artists and organizations. Findings indicated that a typical craft organization has existed for 10 years, has 90 local members, is involved in exhibits, sales, and workshops, is a nonprofit corporation, and has an annual budget of $3,500. Not all of its members work in the same medium, but a majority work with clay or fiber mediums. The largest number of the estimated 1,218 U.S. organizations is located in the east nor...
