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The Library Marketing Toolkit
This Toolkit provides you with everything you need to successfully market any library. As libraries continue to fight for their survival amid growing expectations, competition from online sources and wavering public perceptions, effective marketing is increasingly becoming a critical tool to ensure the continued support of users, stakeholders and society as a whole. This unique practical guide offers expert coverage of every element of library marketing and branding for all sectors including archives and academic, public and special libraries, providing innovative and easy-to-implement techniques and ideas. The book is packed with case studies highlighting best practice and offering expert a...
The Facet Marketing Collection
This Collection contains the following books:* Social Media for Creative Libraries by Phil Bradley* The Library Marketing Toolkit by Ned Potter* Marketing Your Library's Electronic Resources: A how-to-do-it manual, 2nd edition by Marie R Kennedy and Cheryl M LaGuardia * Developing Strategic Marketing Plans That Really Work by Terry Kendrick* Marketing with Social Media edited by Beth C Thomsett-Scott.
Start a Revolution: Stop Acting Like a Library
“But this is how we’ve always done it!” Objections to taking a fresh tack are about as common as budget shortfalls, and the two are more closely related than you might think. At the Craighead County Jonesboro Public Library in Arkansas, Bizzle and his colleagues defied common practices by using creative risk-taking in marketing and outreach to transform their library into a dynamic institution that continues to grow and thrive. Here they recount their story, sharing techniques for success alongside a provocative marketing philosophy that will spur libraries to move beyond their comfort zone. Focusing on creative ways to pull patrons in rather than just push the library out, this book S...
Cached
“This is the most culturally sophisticated history of the Internet yet written. We can’t make sense of what the Internet means in our lives without reading Schulte’s elegant account of what the Internet has meant at various points in the past 30 years.” —Siva Vaidhyanathan, Chair of the Department of Media Studies at The University of Virginia In the 1980s and 1990s, the internet became a major player in the global economy and a revolutionary component of everyday life for much of the United States and the world. It offered users new ways to relate to one another, to share their lives, and to spend their time—shopping, working, learning, and even taking political or social action...
New York Magazine
New York magazine was born in 1968 after a run as an insert of the New York Herald Tribune and quickly made a place for itself as the trusted resource for readers across the country. With award-winning writing and photography covering everything from politics and food to theater and fashion, the magazine's consistent mission has been to reflect back to its audience the energy and excitement of the city itself, while celebrating New York as both a place and an idea.
New York Magazine
New York magazine was born in 1968 after a run as an insert of the New York Herald Tribune and quickly made a place for itself as the trusted resource for readers across the country. With award-winning writing and photography covering everything from politics and food to theater and fashion, the magazine's consistent mission has been to reflect back to its audience the energy and excitement of the city itself, while celebrating New York as both a place and an idea.
The Irregulars
Following her bestselling accounts of the most guarded secrets of the Second World War, Conant offers a rollicking true story of spies, politicians, journalists, and intrigue in the highest circles of Washington during the tumultuous days of World War II.
Every Little Thing About You
The first meeting between Slater Rawlings and Liberty Drake could hardly be called ideal. As acting deputy of Shotgun, Texas, Liberty is simply enforcing the town laws. But Slater, a former Texas Ranger with a restless spirit, is surprised to find himself on the wrong side of the law—and even more shocked to realize it's a she who is arresting him! Yet Slater finds himself drawn to the close-knit town, to its strong church family, and especially to the fascinating Deputy Drake. As his heart grows tender toward Liberty, Slater longs to see her turn in her badge. Can Liberty, realizing her awakening feelings for the rugged cowboy, give up her position when so many townspeople have come to rely on her? As Slater and Liberty struggle to understand their own feelings and find common ground in their beliefs, God's hand gently guides the way in this heartwarming romance. About This Series: Grab your hat and horse and head to the Lone Star state in the pages of the popular Yellow Rose Trilogy (nearly 500,000 sold)! Lori's engaging characters, heartwarming romances, and inspirational truths team with fresh new covers to please fans and win new readers everywhere.
