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The Library Marketing Toolkit
This Toolkit provides you with everything you need to successfully market any library. As libraries continue to fight for their survival amid growing expectations, competition from online sources and wavering public perceptions, effective marketing is increasingly becoming a critical tool to ensure the continued support of users, stakeholders and society as a whole. This unique practical guide offers expert coverage of every element of library marketing and branding for all sectors including archives and academic, public and special libraries, providing innovative and easy-to-implement techniques and ideas. The book is packed with case studies highlighting best practice and offering expert a...
The Facet Marketing Collection
This Collection contains the following books:* Social Media for Creative Libraries by Phil Bradley* The Library Marketing Toolkit by Ned Potter* Marketing Your Library's Electronic Resources: A how-to-do-it manual, 2nd edition by Marie R Kennedy and Cheryl M LaGuardia * Developing Strategic Marketing Plans That Really Work by Terry Kendrick* Marketing with Social Media edited by Beth C Thomsett-Scott.
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“This is the most culturally sophisticated history of the Internet yet written. We can’t make sense of what the Internet means in our lives without reading Schulte’s elegant account of what the Internet has meant at various points in the past 30 years.” —Siva Vaidhyanathan, Chair of the Department of Media Studies at The University of Virginia In the 1980s and 1990s, the internet became a major player in the global economy and a revolutionary component of everyday life for much of the United States and the world. It offered users new ways to relate to one another, to share their lives, and to spend their time—shopping, working, learning, and even taking political or social action...
Abiding Love
Like other women growing up during the era of Prohibition and the Great Depression, Ellen learns early on that life is all about sacrifice, and lots of it. Her father dies when shes still a girl, supposedly while hauling moonshine out from the mountains of Tennessee. With the economy in shambles and a family to take care of, Ellens mother now must take over her late husbands moonshine business. And when that burden grows too much for her and she dies, the familys neighbor, Wes, sees an opportunity to take over her turf. Wes does more than just take over the bootlegging business. He also asks Ellen to be his wife, and she agrees, even though she realizes its a marriage of convenience. When she accepts that she wont ever truly love her husband, however, she doesnt seem to have any options left. Join Ellen on a heartbreaking yet, at times, uplifting journey as she struggles to gain control of her own destiny while an entire country wrestles with the divisions caused by Prohibition, the turmoil of the Great Depression, and the reality of World War II in Abiding Love.
Lincoln's New Salem
Thomas tells the story of the village where Abraham Lincoln lived from 1831 to 1837. His three-part examination of the village often referred to as Lincoln’s "Alma Mater" features the founding and early history of New Salem, Lincoln’s impact on the village and its effect on him, and the story of the Lincoln legend and the reconstruction of the town. Thomas argues convincingly that New Salem was the town where Lincoln acquired faith in himself, faith in people. At 22 the future president drifted into town seeking to become a blacksmith. Thomas introduces us to the people who created New Salem and who knew, influenced, and befriended Lincoln. Thomas highlights Lincoln’s arrival, his rela...
Clift Notes
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New York Magazine
New York magazine was born in 1968 after a run as an insert of the New York Herald Tribune and quickly made a place for itself as the trusted resource for readers across the country. With award-winning writing and photography covering everything from politics and food to theater and fashion, the magazine's consistent mission has been to reflect back to its audience the energy and excitement of the city itself, while celebrating New York as both a place and an idea.
