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Museum Marketing and Strategy
This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing. The book addresses the issues of most importance to the museum community and shows how to Define the exchange process between a museum's offerings and consumer value Differentiate a museum and communicate its unique value in a competitive marketplace Find, create, and retain consumers and convert visitors to members and members to volunteers and donors Plan strategically and maximize marketing's value Achieve financial stability Develop a consumer-centered museum
What Every Museum Director Should Know about Working with Boards
While new directors learn how to manage and lead museums as part of their professional training and career development, the skills and knowledge required to work with boards—which are instrumental to a museum director’s work—must somehow be acquired on the job as one’s career progresses. What Every Museum Director Should Know about Working with Boards is designed to empower new and aspiring museum directors by equipping them with the skills and knowledge to work with boards. What Every Museum Director Should Know about Working with Boards uses museum-based vignettes of all-too-true situations encountered by new museum directors to illustrate what museum directors need to understand a...
Frontiers of Nutrition and Food Security in Asia, Africa, and Latin America
This volume contains the papers and proceedings of an internacional colloquium on food, nutrition, and agriculture that was held at the Smithsonian Institution in Washington, DC, on 17-18 October 1990.
Sharing Innovation
Perspectives on Afgrican food policy and agricultural development in the l990: a Nigerian perspective; Farming institutions food policy and agricultural development in China; Evolution and diffusion of agricultural technology in China;Dryland/Rainfed agriculture and water resources management research and development in India; The diffusion of agricultural resercah Knowledge and advances in rice production in Indonesia;The Iringa integrated nutrition program in Tanzania research and development;Agricultural development and technology:the growth of Chile's fruit and vegetable export industry;Community-based development:a cutting edge for innovation in the Nineties:A colloquium summation; Thoughts on the global Issues of food population and the environment.
FRONTIERS OF NUTRITION PB
This book combines the research, program experiences, and insights of world leaders in nutrition, food, agriculture, medicine, and public health. It is the fourth in a series addressing issues of world hunger and malnutri-tion.
Museum Strategy and Marketing
This guide to marketing for museums has been updated to address the growing impact of technology, shifts in museum branding and marketing strategy, and also it adds international case studies.
The Ellis Island Snow Globe
In The Ellis Island Snow Globe, Erica Rand, author of the smart and entertaining book Barbie’s Queer Accessories, takes readers on an unconventional tour of Ellis Island, the migration station turned heritage museum, and its neighbor, the Statue of Liberty. By pausing to reflect on what is and is not on display at these two iconic national monuments, Rand focuses attention on whose heritage is honored and whose obscured. She also reveals the shifting connections between sex, money, material products, and ideas of the nation in everything from the ostensible father-mother-child configuration on an Ellis Island golf ball purchased at the gift shop to the multi-million dollar July 4, 1986 Lib...
Making Cultural History
This volume contains 17 essays with fresh new approaches to cultural history from 17 authors that belong to different academic disciplines, including archaeology, art history, classical languages, ethnology, fashion studies, history, history of ideas, history of religion, literature studies, and media studies. Making Cultural History has sprung out of the Research School for Studies in Cultural History at Stockholm University, an interdisciplinary research program focusing on interplays between past and present. The authors of this volume display a kaleidoscope of innovative approaches to traditional academic subjects such as celebrity, literary genre, prehistoric remains, television, and historic monuments. The perspectives focus on obscure corners and gaps between the illuminated centers of traditional academic knowledge and create an understanding that all narratives, representations, and claims of culture and history are in some sense political. Challenging, disturbing, inspirational, these essays all make cultural history.
Captivating Westerns
Tracing the transnational influences of what has been known as a uniquely American genre, “the Western,” Susan Kollin’s Captivating Westerns analyzes key moments in the history of multicultural encounters between the Middle East and the American West. In particular the book examines how experiences of contact and conflict have played a role in defining the western United States as a crucial American landscape. Kollin interprets the popular Western as a powerful national narrative and presents the cowboy hero as a captivating figure who upholds traditional American notions of freedom and promise, not just in the region but across the globe. Captivating Westerns revisits popular uses of ...
