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Market Research in Practice
Lively and accessible, Market Research in Practice is a practical introduction to market research tools, approaches and issues. Providing a clear, step-by-step guide to the whole process - from planning and executing a project through to analysis and presenting the findings - it explains how to use tools and methods effectively and obtain the most reliable results. This fully updated second edition of Market Research in Practice features new chapters on the uses of market research (new product development research, market assessment, customer journey research, branding research, channel research, and pricing research), international aspects and new research trends (including coverage of social media research and mobile surveys). It also includes the latest information on carrying out market research design, desk research, sampling and statistics, questionnaire design, data analysis and reporting. Accompanied by a range of online tools and templates for reporting on and determining statistical accuracy, and supported throughout by examples from real market research projects, this is an invaluable guide for students, researchers, marketers and users of market research.
Market Research in Practice
This practical guide to the basics of market research takes a clear, concise step-by-step approach. It describes and explains the various tools and techniques available to market researchers. Comparative examples and real-life international case studies help make the basics of market research straightforward and accessible. Market Research in Practice assumes no previous knowledge of the subject and offers guidance for the reader who is either studying or completely new to market research. The book also outlines data protection legislation and details the professional ethics incorporated in the MRS Code of Conduct. Contents include: the role of market research market research design desk research focus groups and in-depth interviews sampling questionnaire design interviewing self-completion questionnaires and e-surveys data analysis report findings Part of the new Market Research in Practice series and published in association with the Market Research Society, Market Research in Practice is an invaluable guide for students, researchers, marketers and users of market research.
B2B Customer Experience
B2B Customer Experience shows readers how to deliver the very best customer experience (often referred to as CX), within the business-to-business realm. Marketers have long known that emotions are important in driving our experiences, and the subject is now high on the agenda of B2B companies who want to deliver a 'wow' to their customers. Achieving this 'wow' factor helps organizations distinguish themselves from their competition, while simultaneously winning new business and retaining existing clients. B2B Customer Experience is the essential handbook that guides the reader through the process of creating an exceptional customer experience. Intensely practical in its approach, B2B Custome...
B2B Customer Experience
Use this bestselling and practical guide to steer you through how to create exceptional customer experience for the modern B2B consumer. This new edition explores key topics such as AI, the role of IT in customer experience and customer relationship management. B2B Customer Experience shows readers how to deliver the very best customer experience within the business-to-business industry. Intensely practical in its approach, it is divided into five parts to walk readers through the journey of planning, mapping, structuring, implementing and controlling an effective customer experience, all bespoke for the B2B environment. Now newly revised, this new edition will provide new case studies demon...
Kit Customer Experience
Você já ouviu falar em Customer Experience (CX)? Experiência do cliente é uma nova abordagem estratégica para colocar o cliente em primeiro lugar por meio da gestão de cada etapa de sua jornada. Proporcionar uma experiência diferenciada aos clientes é ser capaz de identificar e de remover atritos do processo de compra, adequar a proposta de valor a cada segmento, comunicar-se com cada persona usando a linguagem e os canais mais adequados, elaborar campanhas e atividades de marketing engajadoras e converter leads em defensores da marca. Em Customer Experience, Martin Newman e Malcolm McDonald apresentam mais de 100 medidas práticas para levar a experiência do cliente a outro patamar...
市場调查宝典
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Researching Customer Satisfaction & Loyalty
It examines how to research customer satisfaction from both a client and a supplier perspective, and how to get the best results from that research.
Market Intelligence
The aim of this title is to examine the client-side perspective of market research and describe the pitfalls and problems when commissioning, briefing and using market research.
Space Gear in Action (An Augmented Reality Experience)
Explore outer space through interactive augmented reality experiences! Space suits protect astronauts during launches and landings and allow people to go on space walks. But astronauts need a lot more gear than just their suits to complete missions. Sometimes, they build their own tools in space using 3D printers. Augmented reality features add to this exciting exploration of space gear.
