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Market Research in Practice
This practical guide to the basics of market research takes a clear, concise step-by-step approach. It describes and explains the various tools and techniques available to market researchers. Comparative examples and real-life international case studies help make the basics of market research straightforward and accessible. Market Research in Practice assumes no previous knowledge of the subject and offers guidance for the reader who is either studying or completely new to market research. The book also outlines data protection legislation and details the professional ethics incorporated in the MRS Code of Conduct. Contents include: the role of market research market research design desk research focus groups and in-depth interviews sampling questionnaire design interviewing self-completion questionnaires and e-surveys data analysis report findings Part of the new Market Research in Practice series and published in association with the Market Research Society, Market Research in Practice is an invaluable guide for students, researchers, marketers and users of market research.
B2B Customer Experience
Use this bestselling and practical guide to steer you through how to create exceptional customer experience for the modern B2B consumer. This new edition explores key topics such as AI, the role of IT in customer experience and customer relationship management. B2B Customer Experience shows readers how to deliver the very best customer experience within the business-to-business industry. Intensely practical in its approach, it is divided into five parts to walk readers through the journey of planning, mapping, structuring, implementing and controlling an effective customer experience, all bespoke for the B2B environment. Now newly revised, this new edition will provide new case studies demon...
To The Stars
This book is the second edition of Women Spacefarers and tells the fascinating stories of the valiant women who broke down barriers to join the space program. Beginning with the orbital flight of USSR cosmonaut Valentina Tereshkova in 1963 and continuing to the present day, it covers the many female players who have had a central role in the greatest adventure of our time. The book includes the biographies of, and in some cases interviews with, the brave women who have flown in space. For each entry, the author contextualizes the spacefarer's accomplishments in light of the political and cultural climate of the time. The second edition features fifteen additional profiles on figures such as Jessica Meir and Wally Funk; new interview material; a new thematic structure based on each woman's science specialty and role; an expanded glossary; and more. The result is a gallery of pioneering women who reached for the stars: women who, with exceptional skill, hard work, and dedication, reached impressive careers as accomplished pilots, researchers, engineers and managers, and left a legacy of strength for all aspiring spacefarers.
The Price of Fame
Charming, erudite, and the very personification of the English gentleman, Dennis Price was without doubt also one of the most promising and talented newcomers to the world of theatre and film in the late 1930s, and he arguably reached his screen best in the classic Ealing comedy 'Kind Hearts and Coronets'. Huge praise was lavished upon him and he was compared alongside theatrical contemporaries Laurence Olivier, John Gielgud and Ralph Richardson as being destined for great things. Scene-stealing performances followed over the next few decades in such differing films as 'The Dancing Years', 'The Intruder', 'Private's Progress', 'The Naked Truth', 'Tunes of Glory', 'Tamahine' and 'Theatre of Blood', to name but a few. Though whilst his career was blossoming his private life was going through turmoil when, after one of his several affairs was discovered by his wife, he faced the shame of divorce, separation from his two children and when coupled with significant tax bills, it all proved too much and the actor attempted suicide. Eventually bouncing back, he reinvented himself as a character actor and appeared in scores of notable films-and was often the best thing in them!
Qualitative Research
Qualitative Research helps those who have limited experience of qualitative research, to become proficient buyers of research. It will enable buyers to commission QR with confidence; to choose a supplier, agree a methodology with the research agency, understand the process and end up with useful outputs which address the initial research issues. It will help train new practitioners in terms of the basics of qualitative research and it will also develop the knowledge and understanding of more experienced qualitative researchers. Qualitative research explores questions such as what, why and how, rather than how many or how much; it is primarily concerned with meaning rather than measuring. Understanding why individuals and groups think and behave as they do lies at the heart of qualitative research, and market research practitioners and students of market research will all benefit from this title.
Consumer Insight
Part of the Market Research in Practice series - essential guides for the burgeoning Market Research Society training and qualifications programme. Written by leading experts on database marketing, customer service and Customer Relationship Marketing (CRM), Consumer Insight provides comprehensive coverage of the classic areas that market researchers and marketers need to focus on: knowing who and where customers are, what they do, what they buy and what they would like to buy. It also explores how customers' thoughts, feelings, objectives and strategies influence their behaviour. The book also explains how companies gain insight by managing and using their customer data correctly. Packed wit...
Market Research in Practice
Market research has never been more important. As organizations become increasingly sophisticated, the need to profile customers, deliver customer satisfaction, target certain audiences, develop their brands, optimize prices and more has grown. Lively and accessible, Market Research in Practice is a practical introduction to market research tools, approaches and issues. Providing a clear, step-by-step guide to the whole process - from planning and executing a project through to analyzing and presenting the findings - it explains how to use tools and methods effectively to obtain reliable results. This fully updated third edition of Market Research in Practice has been revised to reflect the ...
European Missions to the International Space Station
The European Space Agency has a long history of human spaceflight, working with both NASA and the Soviet/Russian space agencies over the years. This book tells the story of the ESA astronauts who have visited the International Space Station and their contributions to its development and success. For example, ESA built the Columbus science laboratory, as well as the Cupola, the Leonardo PMM and the ATV supply ship. But it is the human endeavor that captures the imagination. From brief visits to six-month expeditions and spacewalking to commanding Earth’s only outpost in space and doing experiments, ESA astronauts – whose personal stories are also told – have played a vital role in the international project. Many of their efforts are documented in photographs in the book. In following up on the missions covered in this author’s earlier title, In the Footsteps of Columbus (2016), this book highlights European missions from the 2013 Volare mission of Luca Parmitano to his 2019 Beyond mission and includes first flights for Alexander Gerst, Samantha Cristoforetti, Andreas Mogensen, Tim Peake, and Thomas Pesquet.
Leadership Moments from NASA
The NASA way: lessons on leadership, teamwork, and corporate culture. How does NASA take on seemingly insurmountable challenges, recover from tragedy and continue to attract the best and brightest talent? Space exploration is as much a story of leadership and teamwork as it is a story of exploration and discovery. Leadership Moments from NASA delves into the culture of the famed organization and examines the leadership styles and insights of NASA senior executives spanning five decades of human spaceflight to share the lessons they learned from critical moments. How did they prioritize? How did they resolve differences? How did they decide what to do when no one had done it before? How did they build highly competent teams? How did they build organizational resilience? How did they fight complacency and rebuild a culture of safety and innovation? Through the use of NASA oral histories and interviews, this book shows how NASA recovered from tragedy and adversity, and how it developed a culture of competency that continues to attract the best and brightest.
