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Pop-Up-Stores als Instrument des Guerilla-Marketings: Eine kausalanalytische Untersuchung der Erfolgsfaktoren
Aufgrund immer anspruchsvollerer Käufergruppen und gesättigter Märkte wird es für Unternehmen zunehmend schwieriger, die hohen Kundenerwartungen zu erfüllen und sich von der Konkurrenz zu differenzieren. Vor diesem Hintergrund gewinnen Guerilla-Taktiken wie die Positionierung von Pop-Up-Stores zunehmend an Bedeutung. Durch ihr temporäres Konzept an wechselnden Standorten erreichen sie eine große Zahl von Konsumenten und begeistern durch ihr kreatives Design und ihr erlebnisorientiertes Rahmenprogramm. Das Hauptanliegen des vorliegenden Buchs ist die Identifikation der Erfolgsfaktoren, die im Rahmen der Pop-Up-Store Planung eine Rolle spielen. Dazu erfolgt die Konzeptualisierung eines ...
Laughing Torso - Reminiscences of Nina Hamnett
Many of the earliest books, particularly those dating back to the 1900s and before, are now extremely scarce and increasingly expensive. We are republishing these classic works in affordable, high quality, modern editions, using the original text and artwork.
Love, Nina
* * * WINNER OF THE 2014 NATIONAL BOOK AWARDS POPULAR NON-FICTION BOOK OF THE YEAR * * * 'I adored this book, and I could quote from it forever. It's real, odd, life-affirming, sharp, loving, and contains more than one reference to Arsenal FC' Nick Hornby,The Believer 'Adrian Mole meets Mary Poppins mashed up in literary north London . . . Enormous fun' Bookseller 'What a beady eye she has for domestic life, and how deliciously fresh and funny she is' Deborah Moggach, author of The Best Exotic Marigold Hotel Nina Stibbe's Love, Nina: Despatches from Family Life is the laugh-out-loud story of the trials and tribulations of a very particular family. In the 1980s Nina Stibbe wrote letters home ...
Nina Todd Has Gone
An engrossing, utterly page-turning novel by the author of As Far As You Can Go.
The Enlightenment of Nina Findlay
"Gillies writes magnificently on everything she touches." - Sunday Times "A delicate depiction of life, love and possibly madness... Moving and surprising" - Daily Express Nina Findlay, alluring, accomplished, deluded, always the heroine of her own life, has found an irresistible safety in being adored by two men, brothers she's known since childhood. But when her sister-in-law becomes gravely ill, the triangle that Nina's depended on becomes catastrophically unstable. The life she's known begins rapidly to unravel, and odd things begin to happen which those around her insist are all in her mind. Separated from her husband, she goes on holiday to a tiny Greek island, the honeymoon island of ...
Walking Naked
'Dazzlingly effective . . . not easy to forget' FINANCIAL TIMES 'Continually surprising, witty and often disquieting, Walking Naked is one of Nina Bawden's most impressive novels' COSMOPOLITAN 'Among the most perceptive and accomplished novelists writing today' P. D. JAMES Laura is happily married, a mother and a successful novelist. Although she is prey to night terrors, she is adept at smoothing the disorder of reality into controlled prose. Walking Naked telescopes the whole of Laura's life - childhood, marriages, triumphs and disappointments - into a day in which the past and present converge. It begins with a game of tennis played for duty rather than amusement and progresses, via an afternoon party of old friends and jaded emotions, to a bewildering visit to Laura's son, imprisoned on a drugs' charge. At its close, the possibility of death within the family hauls unresolved conflicts centre stage and Laura strips herself of the posturing and self-deceit with which she has cloaked her vulnerability.
Nina Balatka
Books for All Kinds of Readers. ReadHowYouWant offers the widest selection of on-demand, accessible format editions on the market today. Each edition has been optimized for maximum readability, using our patent-pending conversion technology. We are partnering with leading publishers around the globe to create accessible editions of their titles. Our goal is to have accessible editions simultaneously released with publishers new books so that all readers can have access to the books they want to read - today. To find more books in your format visit www.readhowyouwant.com
Anna Apparent
Who is Anna? Is she Anna-May Gates, the war-time evacuee who encounters neglect and unwitting abuse on a Welsh farm? The reticent, dutiful daughter of her foster-mother, Crystal? Giles's shy child-bride? Conscientious mother and housewife? Or Daniel's undemanding but sophisticated mistress? It takes catastrophe for Anna to emerge as an individual, claiming her own identity. Nina Bawden, as ever both acute and generous, delves skilfully into character and offers the richly textured story of a woman's life and stratagems, and of the flawed, kindly people who surround her.
Die Erfolgspotentiale von Pop-Up-Stores: Modellentwicklung und empirische Überprüfung anhand von Erfolgsfaktoren
Diese Arbeit untersucht das Erfolgspotential von Pop-Up-Stores in der Modebranche. Dies sind temporäre Verkaufskanäle, die unter anderem mit Guerilla Marketing und Konsumentenforschung arbeiten. Ähnlich wie Showrooms gehören sie zu den sogenannten Multi-Channel-Konzepten, die sich aus der steigenden Verbreiterung des E-Commerce und sich wandelnden Kundenwünschen entwickelten. Der E-Commerce nahm bereits 2012 ein Marktvolumen von 70% ein und verzeichnet eine weiterhin steigende Tendenz. Hinzu kommt, dass die Kunden zunehmend das Erlebnis beim Einkauf und die Einzigartigkeit und Seltenheit von Produkten schätzen. So steigert z.B. die Knappheit von Produkten ihre Attraktivität. Inwiefern die Pop-Up-Stores diesen neuen Entwicklungen erfolgreich begegnen können, wird das vorliegende Buch unter anderem mit Hilfe von Experteninterviews und mit einem Scoringmodell beantworten. Zudem bietet dieses Buch den Teilnehmern der Modebranche Handlungsempfehlungen für eigene Pop-up-Projekte an.
Shooting Hedda Gabler
I can do it. I can be her. Hedda Gabler. When offered the lead part in a Norwegian film adaptation of Hedda Gabler, an American actress seizes the opportunity to escape Hollywood - and gain some artistic credibility. She's running away from her past as a child star, from her present as a tabloid punchline, and from an unfortunate collision between a self-driving Tesla and a member of the paparazzi. What awaits her in Norway is a film set where reality and fiction are blurred by Henrik, the brilliant and demanding director. As the atmosphere on set becomes increasingly claustrophobic, she becomes unmoored and paranoid - and Henrik becomes fixated on how to end the movie with a bang. Nina Segal's Shooting Hedda Gabler is a radical and affectionate adaptation of Henrik Ibsen's Hedda Gabler, about doing whatever is necessary to get the shot. This edition was published to coincide with the Rose Original Production in association with The Norwegian Ibsen Company at Rose Theatre, London in September 2023.
