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Marketing of Tourism Experiences
This book provides a review of the current theory and practice of experiential tourism and how it is marketed. Many societies today are characterised by widespread individual wealth of an order previously confined to the elite with the consequence that ownership of ‘ordinary’ physical goods is no longer a distinguishing factor. Instead people are now seeking the ‘extraordinary’ with examples being bodies enhanced through surgery, personal fitness trainers, and, in the case of leisure and tourism, seeking unique and unusual places to visit and activities to undertake. This trend manifests in the increasing consumption of services and the addition of experiential elements to physical goods by businesses aware of societal changes. The trend is enhanced by rapidly changing technology and economic production methods providing new sectors of the world’s population with access to the consumption experiences that are repeatedly featured in the media. This is the experience economy, characterised by a search by consumers for fantasies, feelings, and fun. This book was based on a special issue of Journal of Hospitality Marketing & Mangement.
Waiting for Forever
She’s out there somewhere, the woman God has promised Scott. It’s been ten years; has he missed the promise? How can he love a woman he’s never met? What happens when a woman he could love enters his life? At the tender age of sixteen, Scott heard God tell him to pray for his future wife, and not to stop till she was revealed to him. Now, ten years later Scott is still praying and his friends and family think he's foolish, hiding behind a promise that may not even be. Melanie is a survivor. Her tortured past keeps her from trusting any man and her best friend thinks she hides behind her job to avoid any emotional contact. When Melanie and Scott meet by accident, they find a connection that makes each of them feel safe and comfortable. Until they realize that they are falling in love. But is Melanie God's choice for Scott? And if she isn't, how can he give her up?
A Whitetail Retrospective
Readers will travel back through the years, exploring how whitetail hunting and records keeping has changed and evolved since the late 1880s up through 1980s. A Whitetail Retrospective is packed with hundreds of amazing vintage field photos, score charts, correspondence, and portrait shots of whitetail deer. The editors also discovered a treasure trove of publicity about the Boone and Crockett Club's Awards Programs as well as special trophies like Babe Ruth's whitetail buck that received a second award at the Club's third annual competition held in 1949.
Tourist Destination Governance
Managing and co-ordinating tourism in a destination requires the organisation and co-operation of a large number of sectors, businesses, local authorities and individuals. Since tourism is an important driver in many economies, destination governance in tourist destinations needs to be done well, to achieve economic aims and maintain sufficient infrastructure. This book provides a guide to the theoretical and methodological understanding of how to implement best practice governance procedures, with case studies illustrating good performance. It is suitable for researchers and students in touri.
Eye Tracking in Tourism
Despite the ever-increasing interest in eye tracking, there is still no comprehensive work on the potential and applications of table-mounted and mobile head-mounted eye tracking solutions in travel and tourism. This volume bridges that gap, effectively linking eye tracking with travel and tourism. It presents, on the one hand, novel academic contributions on the concept of eye tracking, and on the other, practice-oriented case studies that illustrate the use and strategic value of eye tracking in travel and tourism. It provides concrete and novel insights into tourist behavior and the tourist consumer experience and, for the academic community, offers a comprehensive, scientifically based o...
The Future of Tourism
This book presents the foundations for the future of tourism in a structured and detailed format. The who-is-who of tourism intelligence has collaborated to present a definitive blueprint for tourism reflecting the role of science, market institutions, and governance in its innovation and sustainability. The book adopts a comprehensive approach, exploring recent research and the latest developments in practice to inform the reader about instruments and actions that can shape a successful future for tourism. Broad in scope, the book incorporates the perspectives of leading tourism academics, as well as the views of tourism entrepreneurs, destination managers, government officials, and civil l...
The Statesman's Year-Book 1990-91
The classic reference work that provides annually updated information on the countries of the world.
Tourism Business Frontiers
Provides a brief historical overview of tourism, but delves deeper to discuss emerging trends, consumer types, and looks at the way the industry is itself changing and developing. Companion text: Tourism Dynamics.
