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Dalam konteks pragmatik, kekuatan bahasa tidak hanya terletak pada makna literal kata-kata yang digunakan, tetapi juga pada dampaknya yang lebih dalam terhadap pemikiran, emosi, dan tindakan individu dan masyarakat. Seperti bulan yang memengaruhi pasang surut laut secara tak terlihat namun signifikan, bahasa juga memiliki pengaruh yang serupa terhadap perilaku dan budaya. Dengan memahami dan menguasai bahasa, seseorang dapat memanfaatkan kekuatan yang terkandung di dalamnya untuk memengaruhi dan memahami dunia di sekitarnya. Seiring dengan hadirnya buku berjudul “Pragmatik” ini, kami mempersembahkan pandangan menyeluruh tentang bagaimana bahasa digunakan secara nyata dalam komunikasi seh...
This new and updated textbook gives students a coherent view of the complex interaction of language and society.
Technology acceptance can be defined as a user’s willingness to employ technology for the tasks it is designed to support. Over the years, acceptance researchers have become more interested in understanding the factors influencing the adoption of technologies in various settings. From the literature, much research has been done to understand technology acceptance in the business contexts. This is understandable, given the close relationship between the appropriate uses of technology and profit margin. In most of the acceptance studies, researchers have sought to identify and understand the forces that shape users’ acceptance so as to influence the design and implementation process in way...
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The author of the best-selling You Just Don't Understand, Deborah Tannen, has collected twelve papers about gender-related patterns in conversational interaction. The theoretical thrust of the collection, like that of Tannen's own work, is anthropological and sociolinguistic: female and male styles are approached as different "cultural" practice. Beginning with Tannen's own essay arguing for the relativity of discourse strategies, the volume challenges facile generalizations about gender-based styles and explores the complex relationship between gender and language use. The chapters, some previously unpublished and some classics in the field, address discourse across the lifespan, including ...
An invaluable aid to companies and auditors involved in first-time adoption of the new SMEs standard Applying the IFRS for SMEs provides expert insights and explanations of the International Financial Reporting Standards (IFRS) for small and medium enterprises (SMEs) issued by the International Accounting Standards Board (IASB). This important book includes comprehensive coverage of this recently issued standard aimed at small and medium-sized businesses. Provides essential coverage for application of IFRS-now a necessity in the accounting world Includes Foreword by Paul Pacter, Director of Standards for SMEs, IASB Offers commentary on the theory in the standard, illustrative disclosures, comprehensive illustrative financial statements and comparisons to full IFRS Includes relevant real life worked out examples aimed at SMEs, plus summaries of important points The first book on how to apply the new SMEs standard, Applying the IFRS for SMEs is a must-have book for your small or medium-sized business.
In ten chapters, Beyond Methods introduces language teachers, teacher educators, and curriculum developers to the latest research findings in linguistics and second language acquisition, while offering a theoretical basis for making decisions about such things as methods, syllabus design, and assessment. Written for novice and experienced teachers alike, Beyond Methods is intended for courses on the teaching of any language as well as for courses in applied linguistics. Thought-provoking questions and suggested readings guide readers in their exploration of the topics.
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This single-volume guide equips students of sociolinguistics with a full set of methodological tools including data collection and analysis techniques, explained in clear and accessible terms by leading experts. It features project suggestions, troubleshooting tips, and data assessment across diverse languages. Explores an array of anthropological and scientific methods that cover the full spectrum of contemporary sociolinguistics, from the study of style and discourse analysis to the study of phonetics Details the types of data available, and explains collection methods ranging from sociolinguistic interviews to linguistic landscapes Provides comprehensive coverage of data analysis, subdivided into segments on linguistic and socio-cultural techniques, and linked to numerous languages Includes useful summaries, seasoned advice and troubleshooting tips, ideas for research projects, and a full directory of supplementary reading
The thirty-two papers in this collection are offered to Professor S.-Y. Kuroda by his friends, as a ge sture of their deep respect and enduring affection. One of the many ways in which Professor Kuroda has impressed us all is in the breadth of his interests and areas of expertise. He is one of those rare scholars whose work and interests span the whole range of his discipline. He is a figure of such intellectual stature that he has inspired, influenced, and encouraged researchers in an astonishing variety of projects. He continues to do so at an unslackened pace today, just as his own productivity remains vigorous. But mention of Yuki's inspiration and influence is inadequate without mention...