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Dalam konteks pragmatik, kekuatan bahasa tidak hanya terletak pada makna literal kata-kata yang digunakan, tetapi juga pada dampaknya yang lebih dalam terhadap pemikiran, emosi, dan tindakan individu dan masyarakat. Seperti bulan yang memengaruhi pasang surut laut secara tak terlihat namun signifikan, bahasa juga memiliki pengaruh yang serupa terhadap perilaku dan budaya. Dengan memahami dan menguasai bahasa, seseorang dapat memanfaatkan kekuatan yang terkandung di dalamnya untuk memengaruhi dan memahami dunia di sekitarnya. Seiring dengan hadirnya buku berjudul “Pragmatik” ini, kami mempersembahkan pandangan menyeluruh tentang bagaimana bahasa digunakan secara nyata dalam komunikasi seh...
This new and updated textbook gives students a coherent view of the complex interaction of language and society.
Technology acceptance can be defined as a user’s willingness to employ technology for the tasks it is designed to support. Over the years, acceptance researchers have become more interested in understanding the factors influencing the adoption of technologies in various settings. From the literature, much research has been done to understand technology acceptance in the business contexts. This is understandable, given the close relationship between the appropriate uses of technology and profit margin. In most of the acceptance studies, researchers have sought to identify and understand the forces that shape users’ acceptance so as to influence the design and implementation process in way...
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The author of the best-selling You Just Don't Understand, Deborah Tannen, has collected twelve papers about gender-related patterns in conversational interaction. The theoretical thrust of the collection, like that of Tannen's own work, is anthropological and sociolinguistic: female and male styles are approached as different "cultural" practice. Beginning with Tannen's own essay arguing for the relativity of discourse strategies, the volume challenges facile generalizations about gender-based styles and explores the complex relationship between gender and language use. The chapters, some previously unpublished and some classics in the field, address discourse across the lifespan, including ...
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This single-volume guide equips students of sociolinguistics with a full set of methodological tools including data collection and analysis techniques, explained in clear and accessible terms by leading experts. It features project suggestions, troubleshooting tips, and data assessment across diverse languages. Explores an array of anthropological and scientific methods that cover the full spectrum of contemporary sociolinguistics, from the study of style and discourse analysis to the study of phonetics Details the types of data available, and explains collection methods ranging from sociolinguistic interviews to linguistic landscapes Provides comprehensive coverage of data analysis, subdivided into segments on linguistic and socio-cultural techniques, and linked to numerous languages Includes useful summaries, seasoned advice and troubleshooting tips, ideas for research projects, and a full directory of supplementary reading
In ten chapters, Beyond Methods introduces language teachers, teacher educators, and curriculum developers to the latest research findings in linguistics and second language acquisition, while offering a theoretical basis for making decisions about such things as methods, syllabus design, and assessment. Written for novice and experienced teachers alike, Beyond Methods is intended for courses on the teaching of any language as well as for courses in applied linguistics. Thought-provoking questions and suggested readings guide readers in their exploration of the topics.
In the fifteen years since the publication of Occupational Ergonomics: Theory and Applications significant advances have been made in this field. These advances include understanding the impact of ageing and obesity on workplace, the role of ergonomics in promoting healthy workplaces and healthy life styles, the role of ergonomic science in th
Since the publication of the first edition of the handbook Sociolinguistics/Soziolinguistik , the then young discipline has changed and developed considerably. The field has left behind its status as an interdiscipline between sociology and linguistics and is now a worldwide established field. Sociolinguistics continues to contribute to solving practical problems in areas such as language planning and standardization, language policy, as well as in language didactics and speech therapy. Moreover, new topics and areas of application have arisen from the autonomy of the discipline - these have been systematically and extensively included in the second edition of the handbook. The new overall c...