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Electronic Media
Electronic Media connects the traditional world of broadcasting with the contemporary universe of digital electronic media. It provides a synopsis of the beginnings of electronic media in broadcasting, and the subsequent advancements into digital media. Underlying the structure of the book is a "See It Then, See It Now, See It Later approach that focuses on how past innovations lay the groundwork for changing trends in technology, providing the opportunity and demand for change in both broadcasting and digital media. FYI and Zoom-In boxes point to further information, tying together the immediate and long-ranging issues surrounding electronic media. Career Tracks feature the experiences of industry experts and share tips in how to approach this challenging industry. Check out the companion website at http://www.routledge.com/cw/medoff-9780240812564/ for materials for both students and instructors.
Now Media
Now in its fourth edition, this book is one of the leading texts on the evolution of electronic mass communication in the last century, giving students a clear understanding of how the media of yesterday shaped the media world of today. Now Media, Fourth Edition (formerly Electronic Media: Then, Now, Later) provides a comprehensive view of the beginnings of electronic media in broadcasting and the subsequent advancements into ‘now’ digital media. Each chapter is organized chronologically, starting with the electronic media of the past, then moving to the media of today, and finally, exploring the possibilities for the media of the future. Topics include the rise of social media, uses of ...
Electronic Media
Electronic Media: Then, Now, and Later provides a synopsis of the beginnings of electronic media in broadcasting and the subsequent advancements into digital media. The Then, Now, and Later approach focuses on how past innovations laid the groundwork for changing trends in technology, providing the opportunity and demand for evolution in both broadcasting and digital media. An updated companion website provides links to additional resources, chapter summaries, study guides and practice quizzes, instructor materials, and more. This new edition features two new chapters: one on social media, and one on choosing your entertainment and information experience. The then/now/later thematic structure of the book helps instructors draw parallels (and contracts) between media history and current events, which helps get students more engaged with the material. The book is known for its clear, concise, readable, and engaging writing style, which students and instructors alike appreciate. The companion website is updated and offers materials for instructors (an IM, PowerPoint slides, and test bank)
Portable Video
Portable Video: ENG and EFP, Fifth Edition" focuses on the techniques and technology of single camera electronic news gathering and electronic field production. Covering everything from basic creative and technical editing techniques to budgets and copyright issues, it is accessible to the home videomaker or amateur and to the professional seeking information on the newest advances in technique and equipment. It includes special focus on TV news production and field production and is suitable for complete beginners.
Just a Click Away
This book examines online advertising its robust past, amazing present, and likely future directions. From its modest beginnings, advertising on the Internet quickly has become a multibillion dollar business. This text discusses the power and potential of the Internet as an advertising medium and focuses on how the Internet can be utilized best to deliver effective messages. Just a Click Away: Advertising on the Internet is the first in a series of three books that look at various aspects of mass communication and the Internet (the other two books, on broadcasting and public relations, will be published in the next two years). An accompanying website (www.abacon.com/kaye) provides further information and updates material in this ever-changing field.
Streets of Hope
Using the Dudley Street Neighborhood Initiative in Boston's most impoverished neighborhood as a case stuudy, the authors show how effective organizing reinforces neighborhood leadership, encourages grassroots power and leads to successful public-private partnerships and comprehensive community development.--Prof. Norman Krumholz
Electronic Media
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VISION INDIA – 2047 towards USD 30 Trillion Economy Opportunities and Challenges
‘Vision India – 2047’ with the vision of transforming the nation into a digitally empowered society and knowledge economy. Viksit Bharat @2047 is the vision to make India a developed nation by 2047, the 100th year of independence. The programme seeks to provide citizens with access to digital services, enhance efficiency and transparency in government processes, and promote digital inclusion across all sections of society. According to estimates by Niti Aayog, India's economy is expected to surge to $30 trillion by 2047, a significant increase from the current $4 trillion. This book will enlighten the areas of opportunities for India as a developed nation and highlight the long-term spending projections that will cover capital expenditure, subsidies, and incentives.
Controlling the Message
Broken down into sections that examine new media strategy from the highest echelons of campaign management all the way down to passive citizen engagement with campaign issues in places like online comment forums, the book ultimately reveals that political messaging in today's diverse new media landscape is a fragile, unpredictable, and sometimes futile process. The result is a collection that both interprets important historical data from a watershed campaign season and also explains myriad approaches to political campaign media scholarship.
The Jews Should Keep Quiet
Based on recently discovered documents, The Jews Should Keep Quiet reassesses the hows and whys behind the Franklin D. Roosevelt administration's fateful policies during the Holocaust. Rafael Medoff delves into difficult truths: With FDR's consent, the administration deliberately suppressed European immigration far below the limits set by U.S. law. His administration also refused to admit Jewish refugees to the U.S. Virgin Islands, dismissed proposals to use empty Liberty ships returning from Europe to carry refugees, and rejected pleas to drop bombs on the railways leading to Auschwitz, even while American planes were bombing targets only a few miles away--actions that would not have confli...
