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Interpreting the New Milenio
Interpreting the New Milenio is a collection of essays analyzing the past, present and future directions of Chicano Literature. Beginning with the presence of Spanish conquistadors in the U.S. and ending with contemporary authors such as Sandra Cisneros, Interpreting the New Milenio covers well-known Chicano authors as well as lesser known 19th-century Hispanic writers. The essays in the collection examine Chicano literature as well as its precedents as a whole, so as to find the keys for the interpretation of the challenges posed by the new millennium.
Marketing
Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.
Interpreting the New Milenio
Interpreting the New Milenio is a collection of essays analyzing the past, present and future directions of Chicano Literature. Beginning with the presence of Spanish conquistadors in the U.S. and ending with contemporary authors such as Sandra Cisneros, Interpreting the New Milenio covers well-known Chicano authors as well as lesser known 19th-century Hispanic writers. The essays in the collection examine Chicano literature as well as its precedents as a whole, so as to find the keys for the interpretation of the challenges posed by the new millennium.
The Lazarillo Phenomenon
The Lazarillo Phenomenon illustrates that despite the enormous amount of research already invested in the anonymous novel, it still has much left to offer. --Book Jacket.
Revisiting Ecuador's Economic and Social Agenda in an Evolving Landscape
Ecuadorian society has overcome adversity with great determination over the past few years. Periodic economic crises, external shocks, and even natural disasters tested the country's ability to cope with difficulties. Despite these challenges, the country has maintained a forward looking perspective and has achieved some important goals. Economic stability in the last few years has ushered in a period of sustained economic growth. During this period several development indicators have improved, and several sectors of the economy have demonstrated the dynamism and entrepreneurship that is present in the Ecuadorian culture. Revisiting Ecuador's Economic and Social Agenda in an Evolving Landscape aims to provoke a lively discussion between the World Bank, the new Correa administration, and the entire country, in addressing the unresolved issues that require a thoughtful approach.
Rebuilding the Left
What future is there for the left, faced with the challenges of the twenty-first century? Based on a lifetime's experience in politics, Marta Harnecker addresses the crisis facing the left today. At its heart, this book is a critique of social democratic realpolitik. Harnecker reminds us that, contrary to today's orthodoxy, politics is not the art of the possible but the art of making the impossible possible by building a social and political force capable of changing reality. She believes that the social experiments being carried out in Latin America today hold out hope that an alternative to capitalism is possible; they are essentially socialist, democratic projects in which the people are the driving force. To create a real alternative to capitalism, though, the left must change. Rebuilding the Left offers real hope to those who still believe that we can create a different world.
Out of the Mainstream
Water is not only a source of life and culture. It is also a source of power, conflicting interests and identity battles. Rights to materially access, culturally organize and politically control water resources are poorly understood by mainstream scientific approaches and hardly addressed by current normative frameworks. These issues become even more challenging when law and policy-makers and dominant power groups try to grasp, contain and handle them in multicultural societies. The struggles over the uses, meanings and appropriation of water are especially well-illustrated in Andean communities and local water systems of Peru, Chile, Ecuador, and Bolivia, as well as in Native American commu...
Cougar
The cougar is one of the most beautiful, enigmatic, and majestic animals in the Americas. Eliciting reverence for its grace and independent nature, it also triggers fear when it comes into contact with people, pets, and livestock or competes for hunters’ game. Mystery, myth, and misunderstanding surround this remarkable creature. The cougar’s range once extended from northern Canada to the tip of South America, and from the Pacific to the Atlantic, making it the most widespread animal in the western hemisphere. But overhunting and loss of habitat vastly reduced cougar numbers by the early twentieth century across much of its historical range, and today the cougar faces numerous threats a...
