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Influencer Marketing for Brands
In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing—currently utilized with great success on Instagram and YouTube—is not a short-lived fad, but a tectonic shift for the future of digital advertising. It's the way of the future, and the responsibility is on business leaders to keep up. Modern marketing professionals looking to adopt influencer marketing for their brands face equally modern challenges. Like finding the right talent, tracking and measuring results and quantifying how this new marketing opportunity aligns with the overall strategy. Influencer Marketing for Brands is the field guide for the digital age. Afte...
Perilaku Konsumen
Karya berjudul "Perilaku Konsumen" ini memberikan sajian analisis mendalam berkaitan dengan perilaku konsumen dalam membeli dan menggunakan produk atau jasa. Melalui berbagai teori dan pendekatan, buku ini menjelaskan bagaimana sikap, persepsi, motivasi, serta faktor sosial dan budaya membentuk perilaku konsumen. Penulis juga membahas implikasi perilaku konsumen dalam strategi pemasaran, dengan menyoroti pentingnya memahami kebutuhan dan keinginan konsumen untuk menciptakan produk yang relevan dan menarik. Buku ini dirancang untuk memberikan pemahaman yang komprehensif tentang perilaku konsumen, dengan studi kasus, contoh nyata, dan aplikasi praktis dalam dunia bisnis. Dengan demikian, buku ini menjadi referensi penting bagi mahasiswa, akademisi, dan praktisi di bidang pemasaran, manajemen, dan bisnis yang ingin mengembangkan strategi pemasaran yang efektif dan berbasis data. Melalui pemahaman yang lebih baik tentang perilaku konsumen, pembaca dapat mengoptimalkan keputusan bisnis dan mencapai kesuksesan dalam pasar yang semakin kompetitif.
Leadership
Beekun and Badawi, both professors of management and strategy, have written this primer on leadership integrating contemporary business techniques with traditional Islamic knowledge. The leadership paradigm is changing, and a leadership model based on ethical principles is finally emerging-a position that Islam has taken from the start. The synthesis of the authors results in a highly practical and inspiring manual for developing leadership skills.
The Dynamics of Intellectual Capital in Current Era
This book provides an authoritative, inter-disciplinary, and up-to-date survey of relevant concepts, research areas, and applications of intellectual capital. Until now, the literature had lacked a comprehensive analysis of intellectual capital (IC) in regard to sustainability, block chain, and other related technologies and virtual environments. This book shows the importance of intellectual capital for contemporary organizations: how it contributes to theories of the firm, how it affects organizational performance, how is it linked with the organizational ambidexterity, how it connects to the technological developments like block chain and digital technologies, and what would be its associ...
Workplace Moods and Emotions
The review article in this short book examines the nature, causes and consequences of affect at work. It focuses on two major categories of affect: moods and discrete emotions. The review is aimed at readers with an interest in affect and well-being at work, including researchers, practitioners, lecturers, and students of organizational and occupational psychology. Topics covered include: the nature of momentary affect; why it is important to study fluctuations in affect; major theories and methods that facilitate research on affect in the workplace; empirical evidence concerning the characteristics of the worker and work environment that cause mood; the consequences of mood for workers; the causes and consequences of discrete emotions at work (e.g., anger and envy); and future research challenges.
Getting a Job
This classic study of how 282 men in the United States found their jobs not only proves "it's not what you know but who you know," but also demonstrates how social activity influences labor markets. Examining the link between job contacts and social structure, Granovetter recognizes networking as the crucial link between economists studies of labor mobility and more focused studies of an individual's motivation to find work. This second edition is updated with a new Afterword and includes Granovetter's influential article "Economic Action and Social Structure: The Problems of Embeddedness." "Who would imagine that a book with such a prosaic title as 'getting a job' could pose such provocativ...
Managing Customer Experience and Relationships
Every business on the planet is trying to maximize the value created by its customers Learn how to do it, step by step, in this newly revised Fourth Edition of Managing Customer Experience and Relationships: A Strategic Framework. Written by Don Peppers and Martha Rogers, Ph.D., recognized for decades as two of the world's leading experts on customer experience issues, the book combines theory, case studies, and strategic analyses to guide a company on its own quest to position its customers at the very center of its business model, and to "treat different customers differently." This latest edition adds new material including: How to manage the mass-customization principles that drive digit...
Digital and Social Media Marketing
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Commu...
Oral Wound Healing
Oral Wound Healing: Cell Biology and Clinical Management brings experts from around the world together to provide an authoritative reference on the processes, principles and clinical management of wound healing in the oral mucosa. Promoting a thorough understanding of current research on the topic, this new resource draws together thinking on the basic biological processes of wound healing in the oral environment, as well as providing more detailed information and discussion on processes such as inflammation, reepithelialization and angiogenesis. Beyond this, the book goes on to examine topics pertinent to the effective clinical management of oral wound healing, bringing together chapters on large dento-facial defects, dental implants, periodontal regeneration, and pulp healing.An essential synthesis of current research and clinical applications, Oral Wound Healing will be an indispensable resource for dental specialists, oral and maxillofacial surgeons as well as researchers in oral medicine and biology.
