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TECHNOPRENEURSHIP : Ide dalam menggapai kesuksesan di era Digital
Buku "Technopreneurship: Ide dalam Menggapai Kesuksesan di Era Digital" mengulas tentang bisnis yang mengkombinasikan teknologi dengan kewirausahaan. Buku ini ditulis oleh beberapa dosen dan praktisi binsis di bidang teknologi dan kewirausahaan, sebagai panduan yang inspiratif dan informatif bagi mereka yang tertarik untuk membangun bisnis di era digital yang terus berkembang. Buku ini memberikan pemahaman yang komprehensif tentang teknologi dan kewirausahaan, dan memberikan pembaca alat yang diperlukan untuk meraih kesuksesan dalam dunia yang terus berubah ini. Selengkapnya, buku ini membahas tentang konsep dasar technopreneurship, ide dan validasi bisnis, membangun rencana bisnis yang tepat, memilih model bisnis yang sesuai, strategi pengembangan produk, user experience design dan testing, peluncuran produk dan pemasaran, skala bisnis dan mengelola pertumbuhan, memperluas pasar dan mempertahankan keunggulan bersaing, dan menjaga keuangan yang sehat dan memperoleh pendanaan tambahan. Buku ini memberikan wawasan dan panduan praktis kepada pembaca untuk menjadi technopreneur, yaitu seorang pengusaha yang menerapkan teknologi dalam membangun dan mengembangkan bisnisnya.
Nilai pendidikan dan kesetaraan gender dalam novel
Feminist thought on Indonesian novels written by women authors.
Shopper Marketing
Shopper Marketing will help managers think systematically about shopper marketing challenges and opportunities. By defining shopper marketing to encompass all marketing activities that influence a shopper along, and beyond, the path-to-purchase, Shankar provides a unified framework for manufacturer and retailer collaboration. He encourages a win-win perspective in which manufacturers and retailers align their marketing activities to meet shopper needs and build better relationships with customers.
EBK: Services Marketing: Integrating Customer Service Across the Firm 4e
Successful businesses recognize that the development of strong customer relationships through quality service (and services) as well as implementing service strategies for competitive advantage are key to their success. In its fourth European edition, Services Marketing: Integrating Customer Focus across the Firm provides full coverage of the foundations of services marketing, placing the distinctive Gaps model at the center of this approach. The new edition draws on the most recent research, and using up-todate and topical examples, the book focuses on the development of customer relationships through service, outlining the core concepts and theories in services marketing today. New and upd...
Global Dynamics in Travel, Tourism, and Hospitality
Worldwide, tourism is the third largest economic activity in direct earnings after petroleum and automobile industries, and by far the largest one if indirect earnings are also taken into consideration. Taking into account the profound economic impact the tourism and hospitality industries can have on regions and cities around the world, further research in this area is critical. Global Dynamics in Travel, Tourism, and Hospitality takes a holistic approach to tourism and hospitality operations, education, and research. Highlighting the latest research in the field, real-world examples of how these industries are shaping economic development as well as future outlooks and opportunities for growth, this publication is an essential reference source for researchers, professionals, and graduate-level students.
The Management Challenge
Management, Motivation, economic development, Japan - productivity, cultural factors, labour relations, management attitude in Japan and in the USA, financial aspects, production diversification, production management, market, competition, industrial policy, economic planning. References, statistical tables.
Digital Marketing Strategy
The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. This book analyzes the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers. Simon Kingsnorth brings digital marketi...
MBA
This book focuses on the relevant subjects in the curriculum of an MBA program. Covering many different fields within business, this book is ideal for readers who want to prepare for a Master of Business Administration degree. It provides discussions and exchanges of information on principles, strategies, models, techniques, methodologies and applications in the business area.
Partial Least Squares Structural Equation Modeling
This book pulls together robust practices in Partial Least Squares Structural Equation Modeling (PLS-SEM) from other disciplines and shows how they can be used in the area of Banking and Finance. In terms of empirical analysis techniques, Banking and Finance is a conservative discipline. As such, this book will raise awareness of the potential of PLS-SEM for application in various contexts. PLS-SEM is a non-parametric approach designed to maximize explained variance in latent constructs. Latent constructs are directly unobservable phenomena such as customer service quality and managerial competence. Explained variance refers to the extent we can predict, say, customer service quality, by exa...
