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Why do people buy things? What tools can we use to convince clients and sell our services? In this work, the authors offer their more than 20 years of experience working in different areas of a veterinary practice. Written with a practical approach, this book reviews the current knowledge in neuromarketing and provides advice for its implementation in the real daily life of veterinary practices.
Este libro trata sobre el papel que juega la motivación en la productividad del equipo veterinario y en su vinculación emocional con los clientes. Analiza los factores que influyen en la motivación para desarrollarla en uno mismo y transmitirla e inspirarla en los demás. Además, ofrece herramientas para ayudar a interiorizar lo aprendido y llevarlo a la práctica en cualquier centro veterinario.
La comunicación juega un papel crucial en el desarrollo de los conflictos. Este libro está dirigido al sector veterinario, con un enfoque práctico y didáctico para contribuir a la construcción de ambientes cooperativos y saludables en el entorno laboral de los centros clínicos veterinarios, incluyendo ejercicios y ejemplos ilustrativos sobre comunicación, negociación, relaciones entre compañeros y con los clientes, y gestión del síndrome de burnout, entre otros.
¿Por qué compramos las personas? ¿Cuáles son las herramientas para persuadir a un cliente y vender nuestros servicios? Los autores ofrecen aquí su experiencia de más de 20 años trabajando en las diferentes áreas de la consulta veterinaria. Se trata de una obra práctica donde se combinan los conocimientos en NMK que existen en la actualidad y la implantación en el mundo real de una consulta veterinaria.
This book analyzes schizophrenia management in the context of recent clinical therapeutic advances that have transformed the measurements and outcomes landscape. Unlike any other resource, this volume carefully develops the social and clinical guidelines that affect the life of the patient and defines its role in schizophrenia treatment outcomes. The text begins by determining the concepts, development, neuroscience, and guidelines for positive outcomes before analyzing the gaps in the literature. The text addresses medical concerns in relation to outcomes in schizophrenic patients, including substance use, impact from antipsychotic medications, and medical comorbidities. The text also cover...
LEADERSHIP IN VETERINARY MEDICINE Leadership in Veterinary Medicine provides both theoretical and practical information for veterinary professionals who are contemplating leadership or currently facing day-to-day leadership challenges. This much-needed book introduces and explores key leadership concepts in the veterinary context whilst encouraging self-reflection through real-world scenarios. Each chapter outlines a particular leadership concept or issue and includes a topic summary, discussion questions, full references and further reading suggestions. This thought-provoking text: Explores the principal areas of leadership for both veterinary professionals and for those leading veterinary ...
A deeply affecting–and infuriating–portrait of the life and death of a courageous indigenous leader The first time Honduran indigenous leader Berta Cáceres met the journalist Nina Lakhani, Cáceres said, ‘The army has an assassination list with my name at the top. I want to live, but in this country there is total impunity. When they want to kill me, they will do it.’ In 2015, Cáceres won the Goldman Prize, the world’s most prestigious environmental award, for leading a campaign to stop construction of an internationally funded hydroelectric dam on a river sacred to her Lenca people. Less than a year later she was dead. Lakhani tracked Cáceres remarkable career, in which the def...
This book comprehensively reviews the potential of focal therapy and discusses why the changing face of prostate cancer warrants a change in the way we treat men with the disease. It deals with the mechanisms by which disease can be localized within the gland and then the different technologies used for focal ablation. Bringing together eminent contributors in one accessible reference, this book introduces focal therapy to all urologists, oncologists, and radiologists who are involved in the treatment of men with prostate cancer.
Distributional cost-effectiveness analysis aims to help healthcare and public health organizations make fairer decisions with better outcomes. It can provide information about equity in the distribution of costs and effects - who gains, who loses, and by how much - and the trade-offs that sometimes occur between equity and efficiency. This is a practical guide to methods for quantifying the equity impacts of health programmes in high, middle, and low-income countries. The methods can be tailored to analyse different equity concerns in different decision making contexts. The handbook provides both hands-on training for postgraduate students and analysts and an accessible guide for academics, practitioners, managers, policymakers, and stakeholders. Part I is an introduction and overview for research commissioners, users, and producers. Parts II and III provide step-by-step guidance on how to simulate and evaluate distributions, with accompanying spreadsheet training exercises. Part IV concludes with discussions about how to handle uncertainty about facts and disagreement about values, and the future challenges facing this growing field. Book jacket.