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The Social Media Marketing Book
  • Language: en
  • Pages: 245

The Social Media Marketing Book

Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities. The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campai...

Privacy and Big Data
  • Language: en
  • Pages: 95

Privacy and Big Data

"The players, regulators, and stakeholders"--Cover.

Designing Data-Intensive Applications
  • Language: en
  • Pages: 614

Designing Data-Intensive Applications

Data is at the center of many challenges in system design today. Difficult issues need to be figured out, such as scalability, consistency, reliability, efficiency, and maintainability. In addition, we have an overwhelming variety of tools, including relational databases, NoSQL datastores, stream or batch processors, and message brokers. What are the right choices for your application? How do you make sense of all these buzzwords? In this practical and comprehensive guide, author Martin Kleppmann helps you navigate this diverse landscape by examining the pros and cons of various technologies for processing and storing data. Software keeps changing, but the fundamental principles remain the s...

What Is Data Science?
  • Language: en
  • Pages: 21

What Is Data Science?

We've all heard it: according to Hal Varian, statistics is the next sexy job. Five years ago, in What is Web 2.0, Tim O'Reilly said that "data is the next Intel Inside." But what does that statement mean? Why do we suddenly care about statistics and about data? This report examines the many sides of data science -- the technologies, the companies and the unique skill sets.The web is full of "data-driven apps." Almost any e-commerce application is a data-driven application. There's a database behind a web front end, and middleware that talks to a number of other databases and data services (credit card processing companies, banks, and so on). But merely using data isn't really what we mean by "data science." A data application acquires its value from the data itself, and creates more data as a result. It's not just an application with data; it's a data product. Data science enables the creation of data products.

Enterprise Search
  • Language: en
  • Pages: 308

Enterprise Search

Is your organization rapidly accumulating more information than you know how to manage? This updated edition helps you create an enterprise search solution based on more than just technology. Author Martin White shows you how to plan and implement a managed search environment that meets the needs of your business and your employees. Learn why it's vital to have a dedicated staff manage your search technology and support your users.

Big Data Now: 2012 Edition
  • Language: en
  • Pages: 132

Big Data Now: 2012 Edition

The Big Data Now anthology is relevant to anyone who creates, collectsor relies upon data. It's not just a technical book or just a businessguide. Data is ubiquitous and it doesn't pay much attention toborders, so we've calibrated our coverage to follow it wherever itgoes. In the first edition of Big Data Now, the O'Reilly team tracked thebirth and early development of data tools and data science. Now, withthis second edition, we're seeing what happens when big data grows up:how it's being applied, where it's playing a role, and theconsequences -- good and bad alike -- of data's ascendance. We've organized the second edition of Big Data Now into five areas: Getting Up to Speed With Big Data ...

Prompt Engineering for Generative AI
  • Language: en
  • Pages: 423

Prompt Engineering for Generative AI

Large language models (LLMs) and diffusion models such as ChatGPT and Stable Diffusion have unprecedented potential. Because they have been trained on all the public text and images on the internet, they can make useful contributions to a wide variety of tasks. And with the barrier to entry greatly reduced today, practically any developer can harness LLMs and diffusion models to tackle problems previously unsuitable for automation. With this book, you'll gain a solid foundation in generative AI, including how to apply these models in practice. When first integrating LLMs and diffusion models into their workflows, most developers struggle to coax reliable enough results from them to use in au...

Azure OpenAI Service for Cloud Native Applications
  • Language: en
  • Pages: 275

Azure OpenAI Service for Cloud Native Applications

Get the details, examples, and best practices you need to build generative AI applications, services, and solutions using the power of Azure OpenAI Service. With this comprehensive guide, Microsoft AI specialist Adrián González Sánchez examines the integration and utilization of Azure OpenAI Service—using powerful generative AI models such as GPT-4 and GPT-4o—within the Microsoft Azure cloud computing platform. To guide you through the technical details of using Azure OpenAI Service, this book shows you how to set up the necessary Azure resources, prepare end-to-end architectures, work with APIs, manage costs and usage, handle data privacy and security, and optimize performance. You'l...

Making Embedded Systems
  • Language: en
  • Pages: 409

Making Embedded Systems

Interested in developing embedded systems? Since they don't tolerate inefficiency, these systems require a disciplined approach to programming. This easy-to-read guide helps you cultivate good development practices based on classic software design patterns and new patterns unique to embedded programming. You'll learn how to build system architecture for processors, not for operating systems, and you'll discover techniques for dealing with hardware difficulties, changing designs, and manufacturing requirements. Written by an expert who has created systems ranging from DNA scanners to children's toys, this book is ideal for intermediate and experienced programmers, no matter what platform you ...

Data Quality Engineering in Financial Services
  • Language: en
  • Pages: 175

Data Quality Engineering in Financial Services

Data quality will either make you or break you in the financial services industry. Missing prices, wrong market values, trading violations, client performance restatements, and incorrect regulatory filings can all lead to harsh penalties, lost clients, and financial disaster. This practical guide provides data analysts, data scientists, and data practitioners in financial services firms with the framework to apply manufacturing principles to financial data management, understand data dimensions, and engineer precise data quality tolerances at the datum level and integrate them into your data processing pipelines. You'll get invaluable advice on how to: Evaluate data dimensions and how they apply to different data types and use cases Determine data quality tolerances for your data quality specification Choose the points along the data processing pipeline where data quality should be assessed and measured Apply tailored data governance frameworks within a business or technical function or across an organization Precisely align data with applications and data processing pipelines And more