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The book has offered the consumer behaviour theory with implementation on two local foods of Malang meatballs and Kediri Tofu. It has a good attempt in implementing the theory of consumer behaviour and clarifying the conceptual to be of wider concern to the reader. The book offer the insight consumers perspective approaches to understand what’s their behaviour performed towards local foods among the competitive food industries. This book presented a comprehensive explanation about consumer’s acceptance towards Malang meatballs and Kediri tofu among the huge presence of branded fast foods.
Visual Research explains the key terms and theories that underlie design research, examining the importance of audience, communication theory, semiotics and semantics. It features a range of case studies which demonstrate how the use of rigorous research methods can form the basis of effective visual communication and design problem solving, eschewing end product analysis for a discussion of the way research feeds into the design process.
This book is a guide to developing cross-platform and pervasive entertainment. Whether you're a seasoned pro or a complete newbie, this book is filled with tips and insights in multi-platform interactive storytelling.
We are delighted to introduce the proceeding of the 1st Hasanuddin International Conference on Social and Political Sciences (HICOSPOS 2019). The phenomenon of climate change is avoidable since its effects are significantly on both environment and human beings live - such as human health, agriculture, food security, water supply, energy, ecosystem and. Here human beings play role as the actors as well as the victim. In addition, we also face society 5.0 in which integrated system of digital technology brings humans to achieve a high quality of life ideally, however, this state requires hard and sustainable efforts from all parties such as community of social and political sciences. Since eve...
Revealing Architectural Design examines the architectural design process from the point of view of knowledge domains, domain syntax, coherence, framing, thinking styles, decision-making and testing. Using straightforward language, the book connects general design thinking to underlying frameworks that are used in the architectural design process. The book provides historical grounding as well as clear examples of real design outcomes. It includes diagrams and explanations to make that content accessible. The frameworks and their methods are described by what they can accomplish, what biases they introduce and the use of their final outcomes. Revealing Architectural Design is an advanced primer useful to anyone interested in increasing the quality of their architectural design proposals through understanding the conceptual tools used to achieve that process. While it is intended for undergraduate and graduate students of architectural design, it will also be useful for experienced architectural practitioners. For the non-architect, this book opens a window into the priorities of a discipline seldom presented with such transparency.
The Glory of Sri Sri Ganesh shows the lives of the underdogs the Lachhimsa, the Rukmanis, the Mohors and the Haroas as a contrast to the lives of their all-powerful overlords the Medinis and Ganeshes. Lachhima, whose leashed bitterness and anger of a lifetime against Medini and Ganesh is liberated at the end of the novel when Ganesh begs her to save his life, decides to save him, but on her own terms. The title of the work itself becomes a tool for subversion in this sprawling novel which takes the reader through a multilayered narrative into the socio-economic malaise of post-independence rural India. Mahasweta Devi s corrosive humour and cryptic style are at their best as she takes on issu...
In recent years, photonics has found increasing applications in such areas as communications, signal processing, computing, sensing, display, printing, and energy transport. Now, Fundamentals of Photonics is the first self-contained introductory-level textbook to offer a thorough survey of this rapidly expanding area of engineering and applied physics. Featuring a logical blend of theory and applications, coverage includes detailed accounts of the primary theories of light, including ray optics, wave optics, electromagnetic optics, and photon optics, as well as the interaction of light with matter, and the theory of semiconductor materials and their optical properties. Presented at increasin...
What role does colour play in our built environment? How are our attitudes to colour changing? What potential do new technologies bring for the use of colour and light in architecture? Combining real examples from practice with colour theory, this book will help you to fully understand the role and impact of colour in our urban spaces. Contributions from leading architects Will Alsop, Legorreta and Legorreta, John Outram, Sauerbruch Hutton and Neuterlings Riedijk accompany those from artists Alain Bony and Yann Kersalé, and from colour researchers such as Kristina Enberg and Anders Hård, who developed the Natural Colour System. Topics include: how and why we see colour methodologies in the...