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Includes 5,800 trademarks, service marks, symbols etc. by 1,300 designers from 38 countries.
'The next time you are tempted to design a logo, take a look at this book. Chances are, it has already been done. By raising the bar, this wonderful resource will make better designers of all of us.' – Michael Bierut of Pentagram Design, on the first edition of Logo This bestselling logo bible has provided graphic designers with an indispensable reference source for over a decade, and over 300 new logos have been added to this fully revised and updated edition. All the logos are grouped into categories such as crosses, stars, crowns, animals, and people, and are shown in black and white to emphasize the visual form of the logos. This offers designers a ready resource to draw upon in the research phase of identity projects. Logos are also indexed alphabetically by name of designer, and by industrial sector for ease of use.
Beginning in 1611 with the King James Bible and ending in 2014 with Elizabeth Kolbert's 'The Sixth Extinction', this extraordinary voyage through the written treasures of our culture examines universally-acclaimed classics such as Pepys' 'Diaries', Charles Darwin's 'The Origin of Species', Stephen Hawking's 'A Brief History of Time' and a whole host of additional works --
How to Have Great Ideas is the essential guide for students and young professionals looking to embrace creative thinking in design, advertising and communications. It provides 53 practical strategies for unlocking innovative ideas. Strategies include improvisation techniques, changing the scenery, finding hidden links, looking to nature for inspiration, combining unusual systems, challenging set boundaries and many more. Each strategy is packed with great examples of successful contemporary and historical designs – from a designer dress made out of an old typewriter to ticket machines powered by recycled bottles in China, via the reimagining of famous brand logos and mis-use of photocopiers. Packed with practical projects to kick-start inventive thought in idea-blocked moments, this book explores creative thinking across all visual arts disciplines.
Telling the story of the electric guitar and the first successful company based solely on electric instruments, a complete history includes exclusive color photographs of rare and outstanding models and lists specifications for every model since 1953. IP.
The name 'Hey', is not only a moniker for the company, but an ethos - a smile, a surprise, a welcome shock to the system - and every form of communication that comes out of their studio adheres to this.
With a new look and editorial approach, Los Logos: Compass remains the authoritative reference on contemporary logo design. Like its predecessors, Los Logos: Compass offers a definitive overview of current developments and advancements in logo design the creative discipline that shapes the identities of brands, companies, and individuals. Comprised of 304 pages, and in a larger format than used in the past, Los Logos: Compass offers a rich, high-quality selection of up-to-the-minute logos that readers have come to expect. But the focus of the publication has been further sharpened from a comprehensive documentation to a competent classification of prevailing tendencies in design. In addition...
This book serves as an introduction to the key elements of good design. Broken into sections covering the fundamental elements of design, key works by acclaimed designers serve to illustrate technical points and encourage readers to try out new ideas. Themes covered include narrative, colour, illusion, ornament, simplicity, and wit and humour. The result is an instantly accessible and easy to understand guide to graphic design using professional techniques.
This new edition of Ocean has been updated with fresh graphics, images, and type styling throughout, and includes new coverage of major events such as Hurricane Sandy and the Japan tsunami. DK's Ocean is a highly illustrated encyclopedia of the marine environment. It not only covers marine life and physical oceanography, from the geology of the seafloor to the chemistry of seawater, but also includes an atlas of the world's oceans and seas compiled using satellite data. Visual catalogs throughout the book contain profiles of living organisms and key locations. With comprehensively updated text, artwork, and images, the second edition of DK's exhaustive guide to the underwater world is the most definitive visual guide to the world's oceans on the market.
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