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Omega.com
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Organizational Public Relations
Public relations practitioners are often called upon to help chart their organization's strategic development, thus functioning as managerial decision makers linking the organization to its larger environment. This book is about understanding organizations, especially the role played by organizational decision making in the development and implementation of public relations programs and activities. It emphasizes the ways in which an organization's culture and decision making processes ultimately influence the success or failure of their public relations efforts. The research, case studies, and author's interpretations and suggestions explore the often confusing netherworld of organizational ...
NASA Tech Briefs
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R & D
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American Laboratory
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Growing Up Digital
Tapscott, who coined the term "Net Generation", profiles this new group and tells how its use of digital technology is reshaping the way society and individuals interact. 15 illustrations.
