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The Small Business Online Marketing Handbook
The small business marketing experts at Demandforce help owners kick off their online strategy Small business owners are exceptional at delivering on their product or service. Many, however, don't know where to start when it comes to online marketing. The Small Business Online Marketing Handbook will show you how to effectively leverage email, social, online, and network marketing to get new customers and keep existing customers coming back. Author Annie Tsai shows you how to refocus just a small percentage of an offline marketing budget and create exponential return for your business. Author Annie Tsai is a popular blogger and Chief Customer Officer for Demandforce, an automated Internet ma...
Online Community Handbook
Successful online communities don’t just happen by themselves. They’re the result of a carefully executed strategy, solid design, and patient nurturing. Though they may seem like a lot of work, the benefits an online community can bring to your brand make the efforts worthwhile. This book will provide you with the essential tools to build online communities. You’ll learn how to: • identify the business objectives for your online community • develop a community strategy to recruit and retain members • create brand loyalty, bring in new business, and offer value to customers that your competitors cannot imitate • take advantage of free advertising opportunities • use communities to gain market insights and establish a direct line to your customer base In addition, you’ll discover the risks and costs of an online community project, how it can end up saving your company money, and even how it can become an important new revenue source of its own. You’ll also be inspired by exclusive interviews, where the people who manage thriving online communities share the lessons they’ve learned and the secrets of their success.
A Straightforward Guide to Starting an Online Business
This latest addition to the Straightforward Guides Series, Starting an Online Business builds on the previous edition and is a clear and comprehensive introduction to setting up and running a successful online business. More and more people are shopping online and more and more businesses are switching their activities online to compliment traditional models. However, just like traditional businesses, specific skills are needed to ensure that the business is a success. This book provides an ideal introduction to all the essential steps in the process.
Business Expert's Guidebook: Small Business Tips, Technology Trends and Online Marketing
From smartphone apps to tablet PCs and social networks, any business can use technology to increase ROI and boost productivity without sacrificing quality or customer service. A complete guide with hints, tips and advice for modern executives of all experience levels, small business expert and entrepreneur Scott Steinberg reveals how to tap their power within. From marketing and management to leadership, advertising and public relations, learn how to slash costs and maximize productivity using today's latest high-tech innovations. Every business - and business plan - can profit from keeping up with IT advances. Join us as we reveal how to give yours an upgrade. Includes: Best Business Apps, Gadgets, Online Services - Social Media Secrets: Facebook, Twitter, Google+ - Advertising and PR on Any Budget - Online Marketing and SEO - IT Security Tips - How to Start Any Business Overnight "The one book every entrepreneur should keep handy." Gary Shapiro, CEO, Consumer Electronics Association
The Everything How to Start a Home Business Guidebook
Home businesses have given many people all across the world the financial stability and freedom they have always dreamed of. MLM or network marketing has been the top choice for many consumers for the past decade or so. Based on research, it's still a growing industry that will continue to boom for the next 10 years.But, network marketing is not the only home business you can start with. Thanks to the internet, anyone at anyplace at anytime can make a successful business at home out of ANY business idea. The internet has made it possible for small niches selling specialized products to do big-time selling.The internet is the easiest and the cheapest place to start any home business. All you ...
The Everything Guide to Starting an Online Business
"Contains material adapted and abridged from The everything start your own business book, 4th edition, by Julia B. Harrington"--T.p. verso.
Unofficial Guide to Starting a Business Online
The inside scoop... for when you want more than the official line! If you have an entrepreneurial spirit and want to capitalize on the fastest growing marketplace ever, the Web, this is the book for you. From choosing the product or service you offer to designing your website to marketing and managing your online venture, this guide gives you step-by-step guidance and helps you avoid common pitfalls. You don't have to be a computer guru or programmer, and you don't have to invest big bucks, thanks to the unbiased recommendations, practical guidance, and insider savvy this book puts at your fingertips. Updated with advice from experts, current statistics, new tips and strategies, and informat...
The Complete Idiot's Guide to Starting an Online Business
The Complete Idiot's Guide to Starting an Online Business shows why and how to establish company Web sites and Intranets. It speaks specifically to the idea of distributed information as capital and how to use the Web and Web technologies to positively impact revenues. See how to set objectives, create strategies, and implement programs for Web-related communications that will impact your company's marketing, sales and financial activities. Learn to manage a Web site and maximize the use of information gleaned from an online presence. Also included: an overview of E-commerce, explanations of various Web software tools, the basics of Web design and how to set up a company Intranet.
The Complete Idiot's Guide to Starting a Web-Based Business
Provides information to web entrepreneurs on starting and running their own small-scale online business, including the basics of planning, designing, and building their site and marketing it, whether they intend to sell goods, services, or advertising. Original.
