Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Marketing Strategy: A Decision-Focused Approach
Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The eighth edition helps students integrate what they have learned about analytical tools and the 4P’s of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.
Marketing Strategy
Marketing Strategy, by Walker, Boyd, new co-author Mullins, and Larreche, is a flexible, short, paper-back text which can be used on its own or packaged with a case book (Strategic Marketing Management Cases, by Cravens ) or with a custom published case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/interfunctional relationships. This book helps the student integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy.
Marketing Management
None
Marketing Strategy
Marketing Strategy 6/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. The book's strategic decision making remains the key strength of this text while separating itself from all the competitors. The 6th edition helps students integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.
Marketing Strategy
This text covers the concepts and theories of creating and implementing a marketing strategy, and offers a focus on the strategic planning process and marketing's interfunctional relationship.
Outcome-Based Marketing
Market. Succeed. Repeat. Can you measure the progress of your online campaigns in finite numbers? What percentage of your website traffic is converted into sales? What is your cost-per-conversion rate? If you don’t already know the answers to these questions, don’t worry—you will. Internet strategist John D. Leavy challenges you to take a new approach to your online marketing—shifting from doing more, to doing more of what works. Using Leavy’s outcome-based strategies, learn how to create dynamic marketing campaigns integrating metrics and milestones for continuous success. Leavy invites you to uncover the absolutes behind building massive online awareness, attracting your target a...
The Ape in the Tree
Detailing the unfolding discovery of a crucial link in our evolution, this book is written in the voice of Walker, whose involvement with Proconsul began when his graduate supervisor analyzed the tree-climbing adaptations in the arm and hand of this extinct creature. Today, Proconsul is the best-known fossil ape in the world.
To Free a Family
What was it like for a mother to flee slavery, leaving her children behind? To Free a Family tells the remarkable story of Mary Walker, who in August 1848 fled her owner for refuge in the North and spent the next seventeen years trying to recover her family. Her freedom, like that of thousands who escaped from bondage, came at a great price—remorse at parting without a word, fear for her family’s fate. This story is anchored in two extraordinary collections of letters and diaries, that of her former North Carolina slaveholders and that of the northern family—Susan and Peter Lesley—who protected and employed her. Sydney Nathans’s sensitive and penetrating narrative reveals Mary Walk...
The Tupac Amaru Rebellion
Charles Walker examines the largest rebellion in the history of Spain's American empire, led by Latin America's most iconic revolutionary, Tupac Amaru, and his wife. It began in 1780 as a multiclass alliance against European-born usurpers but degenerated into a vicious caste war, leaving a legacy that still influences South American politics today.
The Method
Do you want to learn how to create beautiful products that customers love? In The Method: Create Products That Customers Crave, author Dave Mohla shows you the secrets of how to do just that. He walks you through four phases of how to launch products that your customers truly want and that generate the financial returns you desire. You'll learn The Method using a fable that shows you why most products fail. Dave then shows you, step-by-step, how you can turn that failure into a success. He includes detailed instructions on how you can apply this powerful method to your own business and achieve the results you've always dreamed of. If you are ready to turn your ideas into products of beauty that your customers can't live without, then start reading now.
