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Marketing Strategy: A Decision-Focused Approach
Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The eighth edition helps students integrate what they have learned about analytical tools and the 4P’s of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.
Marketing Strategy
Marketing Strategy, by Walker, Boyd, new co-author Mullins, and Larreche, is a flexible, short, paper-back text which can be used on its own or packaged with a case book (Strategic Marketing Management Cases, by Cravens ) or with a custom published case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/interfunctional relationships. This book helps the student integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy.
Marketing Strategy
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Marketing Management
The eighth edition of Marketing Management: A Strategic Decision-Making Approach, concentrates on marketing decision-making, rather than mere description of marketing phenomena. By providing specific tools and decision frameworks, it prepares its readers to hit the ground running and contribute tangibly to the marketing efforts of firms large and small. Drawing on its authors' wealth of entrepreneurial and executive experience, along with their thought-leading research, the book provides an abundance of real-life examples of marketing decisions -- both good and not-so-good -- from around the world in companies ranging from entrepreneurial start-ups to multi-national giants. This edition continues to be the most current and internet-savvy book available, injecting the latest developments in internet-based communication and distribution technology into every chapter.
Marketing Strategy
This text covers the concepts and theories of creating and implementing a marketing strategy, and offers a focus on the strategic planning process and marketing's interfunctional relationship.
The Ape in the Tree
Detailing the unfolding discovery of a crucial link in our evolution, this book is written in the voice of Walker, whose involvement with Proconsul began when his graduate supervisor analyzed the tree-climbing adaptations in the arm and hand of this extinct creature. Today, Proconsul is the best-known fossil ape in the world.
The Tupac Amaru Rebellion
Charles Walker examines the largest rebellion in the history of Spain's American empire, led by Latin America's most iconic revolutionary, Tupac Amaru, and his wife. It began in 1780 as a multiclass alliance against European-born usurpers but degenerated into a vicious caste war, leaving a legacy that still influences South American politics today.
To Free a Family
What was it like for a mother to flee slavery, leaving her children behind? To Free a Family tells the remarkable story of Mary Walker, who in August 1848 fled her owner for refuge in the North and spent the next seventeen years trying to recover her family. Her freedom, like that of thousands who escaped from bondage, came at a great price—remorse at parting without a word, fear for her family’s fate. This story is anchored in two extraordinary collections of letters and diaries, that of her former North Carolina slaveholders and that of the northern family—Susan and Peter Lesley—who protected and employed her. Sydney Nathans’s sensitive and penetrating narrative reveals Mary Walk...
John Andrews
Though celebrated at the peak of his career, Australian architect John Andrews' fame waned over time. His body of work exemplifies the late-modern development of architecture and deserves to be better known. John Andrews: Architect of Uncommon Sense examines his most important buildings and presents his local and international legacy.
The Paradox of Being
The question of truth has never been more urgent than today, when the distortion of facts and the imposition of pseudo-realities in the service of the powerful have become the order of the day. In The Paradox of Being Poul Andersen addresses the concept of truth in Chinese Daoist philosophy and ritual. His approach is unapologetically universalist, and the book may be read as a call for a new way of studying Chinese culture, one that does not shy away from approaching “the other” in terms of an engagement with “our own” philosophical heritage. The basic Chinese word for truth is zhen, which means both true and real, and it bypasses the separation of the two ideas insisted on in much of the Western philosophical tradition. Through wide-ranging research into Daoist ritual, both in history and as it survives in the present day, Andersen shows that the concept of true reality that informs this tradition posits being as a paradox anchored in the inexistent Way (Dao). The preferred way of life suggested by this insight consists in seeking to be an exception to ordinary norms and rules of behavior which nonetheless engages what is common to us all.
