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Reengineering Corporate Communication
This book employs the latest insights from modern marketing into the theory and practice of corporate communication, including the main stages and goals, and highlights the key potentials for the field. It briefly presents the essential features of the methodological and structural sciences in order to illustrate to the reader how, from a marketer's point of view, these new insights can be derived objectively, reliably, and validly for the field of corporate communication according to scientific criteria. The book then introduces the maturity model for modern corporate communication and describes which fields of activity must be gone through in order to be able to implement the change manage...
Disjoined Partners
Is there a natural tendency toward the political integration of states that are united in culture but divided in politics? Disjoined Partners arrives at a largely negative response. In an application of political science techniques to a subject traditionally in the domain of history, Peter J. Katzenstein analyzes Austro-German relations since 1815 in six chronologically arranged case studies. Asking why these partners remain disjoined, Katzenstein finds the answer in the persistence of Austria’s political autonomy. In an appendix, the author illustrates how this type of analysis could be extended to include an examination of the unification of Germany and of Italy in the middle of the nine...
Integrative Production Technology for High-Wage Countries
Industrial production in high-wage countries like Germany is still at risk. Yet, there are many counter-examples in which producing companies dominate their competitors by not only compensating for their specific disadvantages in terms of factor costs (e.g. wages, energy, duties and taxes) but rather by minimising waste using synchronising integrativity as well as by obtaining superior adaptivity on alternating conditions. In order to respond to the issue of economic sustainability of industrial production in high-wage countries, the leading production engineering and material research scientists of RWTH Aachen University together with renowned companies have established the Cluster of Excellence “Integrative Production Technology for High-Wage Countries”. This compendium comprises the cluster’s scientific results as well as a selection of business and technology cases, in which these results have been successfully implemented into industrial practice in close cooperation with more than 30 companies of the industrial production sector.
Automation, Communication and Cybernetics in Science and Engineering 2011/2012
The book is the follow-up to its predecessor “Automation, Communication and Cybernetics in Science and Engineering 2009/2010” and includes a representative selection of all scientific publications published between 07/2011 and 06/2012 in various books, journals and conference proceedings by the researchers of the following institute cluster: IMA - Institute of Information Management in Mechanical Engineering ZLW - Center for Learning and Knowledge Management IfU - Associated Institute for Management Cybernetics Faculty of Mechanical Engineering, RWTH Aachen University Innovative fields of application, such as cognitive systems, autonomous truck convoys, telemedicine, ontology engineering, knowledge and information management, learning models and technologies, organizational development and management cybernetics are presented.
Comparative Corporate Governance
"This book goes back to a symposium held at the Max Planck Institute for Foreign Private and Private International Law in Hamburg on May 15-17 1997"--P. [v].
From Prejudice to Persecution
According to Simon Wiesenthal, nearly half of the crimes associated with the Holocaust were committed by Austrians, who comprised just 8.5 percent of the population of Hitler's Greater German Reich. Bruce Pauley's book explains this phenomenon by providing a history of Austrian anti-Semitism and Jewish responses to it from the Middle Ages to the present, with a particular focus on the period from 1914 to 1938. In contrast to works that view anti-Semitism as an inherent national characteristic, his account identifies many sources and varieties of the anti-Semitic sentiment that pervaded Austrian society on the eve of the Holocaust.
The Jews of Vienna and the First World War
The first account of the experience of Viennese Jewry during the First World War, exploring the wartime crises of Jewish ideology and identity.
Management Ideas
This book offers a short history of business administration in four parts. Part 1 takes the reader from 8000 BCE with the development of simple control techniques to the middle of the nineteenth century. At this time, normative, empirical, and theoretical approaches to business problems in the industrial area were developed. Furthermore, more powerful methodologies came into use. In Part 2, the criteria for science are discussed and related to the development of business administration as a science at the beginning of the twentieth century. Part 3 demonstrates, using Germany as an example, the development of business administration as strongly influenced by its societal environment. The case...
National Union Catalog
Includes entries for maps and atlases.
