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Industrial Marketing Management provides a comprehensive review and analysis of industrial marketing issues, practices and strategies with reference to Indian scenario. The main focus of this book is on building a conceptual understanding for developing industrial marketing strategies. It includes analysis of the caselets, which will sharpen the analytical ability of the students.
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Vols. 29-30 contain papers of the International Engineering Congress, Chicago, 1893; v. 54, pts. A-F, papers of the International Engineering Congress, St. Louis, 1904.