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Selling under the Swastika
Selling under the Swastika is the first in-depth study of commercial advertising in the Third Reich. While scholars have focused extensively on the political propaganda that infused daily life in Nazi Germany, they have paid little attention to the role played by commercial ads and sales culture in legitimizing and stabilizing the regime. Historian Pamela Swett explores the extent of the transformation of the German ads industry from the internationally infused republican era that preceded 1933 through the relative calm of the mid-1930s and into the war years. She argues that advertisements helped to normalize the concept of a "racial community," and that individual consumption played a larger role in the Nazi worldview than is often assumed. Furthermore, Selling under the Swastika demonstrates that commercial actors at all levels, from traveling sales representatives to company executives and ad designers, enjoyed relative independence as they sought to enhance their professional status and boost profits through the manipulation of National Socialist messages.
Reshaping Capitalism in Weimar and Nazi Germany
Presents fresh approaches to the history of capitalism in the context of Weimar and Nazi Germany.
Nazi Germany
Nazi Germany provides a comprehensive survey of the National Socialist dictatorship, artfully balancing social and cultural history with a political and military history of the regime. The book unravels the complexities of the daily lives of perpetrators, victims, and bystanders in the 'Third Reich', and it also places events in Germany from 1933 to 1945 in a transnational context. Nazi Germany prompts readers to think about not only the historical debates but also the ethical questions that attend the study of this period. Pamela E. Swett and S. Jonathan Wiesen address: *The movement's ideological origins and the party's rise to power *The creation of a police state, the use of propaganda, ...
Selling Modernity
DIVA historical study of modern German advertising, from the Imperial period through the 1970s, that explores mass consumption in modern society and the relationship between business mentalities, artistic creation, consumer behavior, and ideology. /div
Neighbors and Enemies
Publisher Description
Pleasure and Power in Nazi Germany
Although we associate the Third Reich above all with suffering, pain and fear, pleasure played a central role in its social and cultural dynamics. This book explores the relationship between the rationing of pleasures as a means of political stabilization and the pressure on the Nazi regime to cater to popular cultural expectations.
A Companion to Nazi Germany
A Deep Exploration of the Rise, Reign, and Legacy of the Third Reich For its brief existence, National Socialist Germany was one of the most destructive regimes in the history of humankind. Since that time, scholarly debate about its causes has volleyed continuously between the effects of political and military decisions, pathological development, or modernity gone awry. Was terror the defining force of rule, or was popular consent critical to sustaining the movement? Were the German people sympathetic to Nazi ideology, or were they radicalized by social manipulation and powerful propaganda? Was the “Final Solution” the motivation for the Third Reich’s rise to power, or simply the outc...
Revolutionary Masculinity and Racial Inequality
One of the most paradoxical aspects of Cuban history is the coexistence of national myths of racial harmony with lived experiences of racial inequality. Here a historian addresses this issue by examining the ways soldiers and politicians coded their discussions of race in ideas of masculinity during Cuba’s transition from colony to republic. Cuban insurgents, the author shows, rarely mentioned race outright. Instead, they often expressed their attitudes toward racial hierarchy through distinctly gendered language—revolutionary masculinity. By examining the relationship between historical experiences of race and discourses of masculinity, Lucero advances understandings about how racial exclusion functioned in a supposedly raceless society. Revolutionary masculinity, she shows, outwardly reinforced the centrality of color blindness to Cuban ideals of manhood at the same time as it perpetuated exclusion of Cubans of African descent from positions of authority.
Artists Under Hitler
'Artists Under Hitler' closely examines cases of artists who failed in their attempts to find accommodation in the Nazi regime as well as others whose desire for official acceptance was realised. They illuminate the complex cultural history of this period and provide haunting portraits of people facing excruciating choices and grave moral questions.
Private Life and Privacy in Nazi Germany
Highlights the surprising ways in which the Nazi regime permitted or even fostered aspirations of privacy.
