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Start-up Thailand: The Entrepreneurs' Journey
This book is intended to showcase some of Thailand's most vibrant start-ups. It contains a series of stories about these first-generation entrepreneurs and their commercial journeys. The book is intended to serve as both an inspiration and a source of insights for would be entrepreneurs and potential Thailand investors. Each story covers the initial start-up plan, the steps taken by the entrepreneurs and the twists and turns they faced in their journey.
Global Marketing Strategy
This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized Masters programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including assessing and selecting the most promising overseas markets, evaluating market entry alternatives, examining the forces that drive adaptation versus standardization of the marketing mix. It looks at the various global marketing challenges from a strategic perspective and also addresses topics not usually found in international marketing texts, such as aligning marketing strategies with global organizational structures, managing the relationship between national subsidiaries, regional headquarters and global headquarters, as well as corporate social responsibility challenges, and pertinent future trends that are likely to affect global business.
International Bibliography of Economics
IBSS is the essential tool for librarians, university departments, research institutions and any public or private institution whose work requires access to up-to-date and comprehensive knowledge of the social sciences.
Case For Cases, The: Teaching With Cases - How To Teach Using The Case Method
This book is intended to support faculty in designing and conducting case teaching. The book is a practical 'how to' guide for faculty setting up and delivering a case based class. It can be used by instructors of all levels as it discusses issues such as class culture, teaching pace, grading, board usage etc.
The Oxford Textbook of Marketing
The Oxford Textbook of Marketing provides an authoritative and comprehensive overview of the theory and practice of marketing, designed for all students of the subjects throughout the world. Unlike most other textbooks in the subject, in which two or three authors seek to cover the whole subject, this book brings together the expertise of 26 leading academics from 17 different countries, each of whom is a specialist in the chosen subject area. Under the careful editorship of KeithBlois, the text has been made an integrated whole. Each chapter is written to a common template and reading style. The text contains a wealth of learning aids, including * substantial international case material to ...
Rule (The Marked Men, Book 1)
Sometimes opposites don’t just attract – they catch fire and burn the city down The first in the MARKED MEN series
The Global Nomad
Backpackers have shifted from the margins of the travel industry into the global spotlight. This volume explores the international backpacker phenomenon, drawing together different disciplinary perspectives on its meaning, impact and significance. Links are drawn between theory and practice, setting backpacking in its wider social, cultural and economic context.
How To Create A Successful Business Plan: For Entrepreneurs, Scientists, Managers And Students
How can all the nuts and bolts of a business be analyzed effectively in one comprehensive model and translated into a business plan? At various points in the life of a business, entrepreneurs will need to take stock of their ideas and plans and reformulate them in business and financial terms. How to Create a Successful Business Plan is about dynamic planning for businesses and provides a structured approach to business planning that focuses on the main components of the business model, while addressing key issues often raised by investors and potential business partners. It gives the company order and structure and helps managers optimize team integration and resources. The book provides a framework in which professionals from a broad range of backgrounds can work together on a successful business plan. Readers will find that the business model is discussed in depth, yet in accessible and easily understood terms.
