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Creating a New Management University
This book provides an in-depth exploration of one of the most significant success stories of the development of an entrepreneurial university in recent times as well as its role within society and the economy. Written by leading business school Dean and scholar, Howard Thomas, and Alex Wilson and Michelle Lee, the book tracks the genesis of the idea of a third local university in Singapore to its fruition as Singapore Management University (SMU). It provides important insight and lessons for senior university and business school leaders, as well as regional and national governments. The increasing emphasis on the importance of innovative, entrepreneurial universities for social and economic ...
The New Entrepreneurs of Europe and Asia
While attention has been focused on high-level struggles over control of giant enterprises in China and the former Soviet bloc, a remarkable but underreported revolution has been occurring at the grass-roots level. This volume examines the profiles of entrepreneurs and the patterns of business development in the post-socialist countries Bringing together the perspectives of all the social science disciplines, from anthropology through economics and political science to sociology, the contributors identify the criteria for survival and success of independent businesses in different environments. Their findings shed light not only on the "transition from socialism" at the micro-level, but also on the conditioning effects of different economic, historical, legal, and social conditions on the conduct of independent economic initiatives.
Strategic Marketing Management: Theory and Practice
Strategic Marketing Management: Theory and Practice offers a systematic overview of the fundamentals of marketing theory, defines the key principles of marketing management, and presents a value-based framework for developing viable market offerings. The theory presented stems from the view of marketing as a value-creation process that is central to any business enterprise. The discussion of marketing theory is complemented by a set of practical tools that enable managers to apply the knowledge contained in the generalized frameworks to specific business problems and market opportunities. The information on marketing theory and practice contained in this book is organized into eight major pa...
Case For Cases, The: Teaching With Cases - How To Teach Using The Case Method
This book is intended to support faculty in designing and conducting case teaching. The book is a practical 'how to' guide for faculty setting up and delivering a case based class. It can be used by instructors of all levels as it discusses issues such as class culture, teaching pace, grading, board usage etc.
Economic Lives
Revealing the human side of economic life Over the past three decades, economic sociology has been revealing how culture shapes economic life even while economic facts affect social relationships. This work has transformed the field into a flourishing and increasingly influential discipline. No one has played a greater role in this development than Viviana Zelizer, one of the world's leading sociologists. Economic Lives synthesizes and extends her most important work to date, demonstrating the full breadth and range of her field-defining contributions in a single volume for the first time. Economic Lives shows how shared cultural understandings and interpersonal relations shape everyday econ...
Trust in Market Relationships
Trust in Market Relationships illustrates that the importance of trust in a commercial arena has intensified as markets have become more complex. As business relationships become ever critical for a firm s economic results in highly competitive markets, and trust represents the basic platform for the development of successful long-term collaborations. Sandro Castaldo attempts to order the analytical complexity and myriad perspectives that characterise research on trust. He aims not to simplify this complexity, but to present guidelines for an interpretative model of trust, and to define fundamental concepts for trust management strategies. Issues explored include: the nature of trust, the re...
The Handbook of Economic Sociology
The Handbook of Economic Sociology, Second Edition is the most comprehensive and up-to-date treatment of economic sociology available. The first edition, copublished in 1994 by Princeton University Press and the Russell Sage Foundation as a synthesis of the burgeoning field of economic sociology, soon established itself as the definitive presentation of the field, and has been widely read, reviewed, and adopted. Since then, the field of economic sociology has continued to grow by leaps and bounds and to move into new theoretical and empirical territory. The second edition, while being as all-embracing in its coverage as the first edition, represents a wholesale revamping. Neil Smelser and Ri...
Kellogg on Marketing
The ultimate marketing resource from the world’s leading scholars From the world’s #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev. With hundreds of pages of brand-new material on timely topics, like creating value to disrupt markets, defensive marketing strategies, strategic customer management, building strong brands, and marketing in the metaverse, the book explores foundational and advanced topics in marketing management. You’ll discover a renewed focus on digital transformation and data analytics, as well as comprehensive explanations of the strategic and tactical aspects of effective marketing. From manag...
Customer Science: Behavioral Insights for Creating Breakthrough Customer Experiences
This book examines the strategic principles that define the customer experience. Building on the recent findings in the domains of behavioral economics and social psychology, Customer Science discusses the customer experience from three different perspectives: what customers do—how they identify a problem, seek a solution, and interact with the offering; what they think and feel during this process—how they evaluate different market offerings; and what motivates their behavior—why they act the way they do. In this context, it examines all components of the customer experience—from activating a need to buying a company’s offerings, to becoming a loyal customer and advocate for the c...
Economy in Changing Society
Economy is embedded in ongoing concrete social networks, and economic processes are increasingly international in character. Three interrelated processes are crucial for setting the frame of analysis for this book: globalisation, development of post-industrial societies, and transformation of European post-socialist countries. Within this framework the main issues are as follows: (1) Economies in transition: reliable patterns, imitation, local adaptation, cultural embeddedness; (2) Multiplicity of markets: commodification of life, new markets in old societies; (3) Economic behavior: households, micro-enterprises, local and global influences; (4) Contemporary polities, i.e. states, the Europe...
