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The Bourdieu Paradigm
Analysing the work of Schutz, Gurwitsch, Merleau-Ponty and Bourdieu, this book considers the historical development of competing philosophies of social science. It examines the relations between phenomenology, Gestalt psychology and empirical social science in the first half of the twentieth century and then explores the way in which Bourdieu responded to this legacy by advocating a form of reflexive social-scientific investigation, which would remain faithful to primary experience without disowning accumulated intellectualism. The book asks whether the Bourdieu 'paradigm' retains value beyond the French conditions of its production. It offers an analysis of the development of Bourdieu's thought and practice which constitutes an invitation to readers generally to reassess the value of the western tradition of the social function of the detached intellectual for mass democratic societies. --From publisher's website.
Strategic Marketing Management and Tactics in the Service Industry
Customer satisfaction is a critical factor to the potential success or failure of a business. By implementing the latest marketing strategies, organizations can better withstand the competitive market. Strategic Marketing Management and Tactics in the Service Industry is an essential reference publication that features the latest scholarly research on service strategies for competitive advantage across industries. Covering a broad range of topics and perspectives such as customer satisfaction, healthcare service, and microfinance, this book is ideally designed for students, academics, practitioners, and professionals seeking current research on best practices to build rapport with customers.
Forthcoming Books
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Technology and International Relations
Exploring how changes in advanced technology deeply affect international politics, this book theoretically engages with the overriding relevance of investments in technological research, and the ways in which they directly foster a country’s economic and military standing. Scholars and practitioners present important insights on the technical and social issues at the core of technology competition.
An Introduction to Global Studies
Taking an interdisciplinary approach, An Introduction to Global Studies presents readers with a solid introduction to the complex, interconnected forces and issues confronting today's globalized world. Introduces readers to major theories, key terms, concepts, and notable theorists Equips readers with the basic knowledge and conceptual tools necessary for thinking critically about the complex issues facing the global community Includes a variety of supplemental features to facilitate learning and enhance readers' understanding of the material
Books in Print
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Publishers Directory
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Organizational Paradigms of Global Business: Fusion of Technology and Cultural Diversity
Businesses today face unprecedented challenges as they navigate the fusion of technology, cultural diversity, and organizational paradigms. Extending strategic marketing and financial policies globally is imperative, as is creating innovative and culturally tailored human resource management. However, organizations must embrace a truly global perspective to thrive. This book illuminates the intricate interplay between evolving global business landscapes and the need for organizations to adopt a holistic approach. Organizational Paradigms of Global Business: Fusion of Technology and Cultural Diversity chronicles and analyzes the accelerating transformations driven by technological innovations...
