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Examines how values have changed between 1970 and 1993. Based on data collected through a random sample of 2,500, 15 to 75-year-old people interviewed in 1993.
Written for the new campaigner and the experienced communicator alike, this is a comprehensive and systematic exploration of what works in campaigning, and a practical how-to guide for using principles and strategy in campaigning as a new form of public politics. Applicable to any issue and from any point of view, the book's 100 key steps and tools provide models of motivation, analysis and communication structure. Content includes how to begin a campaign, motivating people, research and development, issue mapping, planning using the campaign planning star, organizing communications including visual language, constructing campaign propositions, insight into news media, how to keep a campaign going, how to use old and new media and what to do and what not to do. The final chapter reviews the bigger picture, examining how campaigns became a form of politics. It also provides new research material on how issues mature and become 'norms', and the consequent problems for campaigning.
If you have you ever wondered what ‘makes people tick’, or needed to know how to persuade people to do something, then you should read this book. It reveals how, although we all share one planet, we are in effect in three separate worlds – the worlds of Settlers, Prospectors and Pioneers, worlds that are hidden until you know what to look for.
Unlock new growth opportunities by transforming your organization's approach to fundraising In Great Fundraising Organizations, renowned nonprofit consultant Alan Clayton delivers a proven blueprint for charities and non-profits worldwide to scale their fundraising efforts and their effectiveness. Based on data gathered over twenty years of work with more than 500 organizations including Unicef and WWF, this book explains exactly what works and why, revealing to readers the rigorously researched mindsets, strategies, and practices in use by Great Fundraising Organizations (GFOs)—rare organizations that have the ability to unlock the fundraising revenue they need to meet or exceed performan...
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Was the presidency of Donald Trump necessary to correct the American psyche? Or a symptom of its final degeneration? Come inside and find out.
A unique look at the rise in populist politics internationally.