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How to Win Campaigns
  • Language: en
  • Pages: 402

How to Win Campaigns

  • Type: Book
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  • Published: 2012-06-25
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  • Publisher: Routledge

How to Win Campaigns is a practical guide for creating and running successful campaigns. Written for the new campaigner and the experienced communicator alike, it explores what works (and what doesn't) and shows how to use principles and strategy in campaigning as a new form of public politics. Applicable to any issue and from any point of view, the book's key steps and tools provide models of motivation, analysis and communication structure. This fully revised and updated second edition includes the following new features: * Campaign Master Planner * Political Checklist * Motivational Values * Behaviour Change * Campaigning and the Climate Issue * Dealing With Disasters * Using Celebrities * Being Interesting * Brainstorming * Visual Narratives * A Strategy For Values, Behaviour, Politics and Opinion * Emergencies * Tame and Wicked Problems * How To Tell If You Are Winning * Plus all new case studies on - new media and the Obama campaign, the smoking ban, chemicals and health and greening Apple computers.

1 Dead in Attic
  • Language: en
  • Pages: 384

1 Dead in Attic

"The columns in this book were previously published in The Times-picayune"--Title page verso.

Self Awareness and Personal Development
  • Language: en
  • Pages: 192

Self Awareness and Personal Development

Personal development is integral to much counselling and psychotherapy training. Self-awareness and critical reflection are also vital for developing effective therapeutic relationships. This uniquely focused sourcebook offers a fascinating range of approaches to the challenging and sometimes elusive task of self-development and self understanding. This textbook begins by introducing four core ways of seeing the 'self': as multiple, contextual, open to change, and always in relation to the 'other', and finishes by bringing together a range of specialist practitioners to explore different pathways to self understanding. Self Awareness and Personal Development provides hands-on resources for the ongoing project of exploring the self. It is an invaluable text for students, trainees and practitioners in counselling and psychotherapy.

The Personal Development Group
  • Language: en
  • Pages: 166

The Personal Development Group

  • Type: Book
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  • Published: 2018-05-08
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  • Publisher: Routledge

The personal development group is a feature of many counselling and psychotherapy trainings. How does it facilitate personal development? Could it be more effective? Looking from the perspective of the student, this book offers an insight into the workings of the group and the communications that take place within it. The complex relationship between group and individual is explored in the wider context of culture and society. Through examples and exercises, readers can learn about themselves as they learn about the group processes that they are experiencing. Chris Rose charts the course of a PD group through various stages, dealing with fundamental themes such as conflict, authority, resist...

How to Win Campaigns
  • Language: en
  • Pages: 256

How to Win Campaigns

  • Type: Book
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  • Published: 2012-08-21
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  • Publisher: Routledge

Written for the new campaigner and the experienced communicator alike, this is a comprehensive and systematic exploration of what works in campaigning, and a practical how-to guide for using principles and strategy in campaigning as a new form of public politics. Applicable to any issue and from any point of view, the book's 100 key steps and tools provide models of motivation, analysis and communication structure. Content includes how to begin a campaign, motivating people, research and development, issue mapping, planning using the campaign planning star, organizing communications including visual language, constructing campaign propositions, insight into news media, how to keep a campaign going, how to use old and new media and what to do and what not to do. The final chapter reviews the bigger picture, examining how campaigns became a form of politics. It also provides new research material on how issues mature and become 'norms', and the consequent problems for campaigning.

The Blind Accordionist
  • Language: en
  • Pages: 160

The Blind Accordionist

A supposedly long lost collection of fable-like stories supposedly written by the little-known middle European writer Maxim Guyavitch ... with a helpful intro and afterword making it hilariously clear that the keyword is "supposedly." In the novel WHO'S WHO WHEN EVERYONE IS SOMEONE ELSE, the character "C.D. Rose" (not to be confused with the author C.D. Rose) searches an unnamed middle-European city for the long-lost manuscript of a little-known writer named Maxim Guyavitch. That search was fruitless, but in THE BLIND ACCORDIONIST, "C.D. Rose" has found the manuscript--nine sparkling, fable-like short stories--and he presents them here with an (hilarious) introduction explaining the discover...

What Makes People Tick
  • Language: en
  • Pages: 420

What Makes People Tick

  • Type: Book
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  • Published: 2011-09-01
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  • Publisher: Matador

If you want to communicate effectively with people - especially if you want to persuade them to act - you need to start from where they are, not from where you are. The failure to do this lies at the root of many communications damp squibs, disasters and social conflicts. Knowing about the Three Worlds gives you a head start in getting it right.These invisible ‘Worlds’ can only be truly revealed by large scale detailed surveys which identify the connections and correlations between attitudes and beliefs. These sets of attitudes and beliefs create three different versions of ‘common sense’, three distinct ways of seeing the world and of evaluating any offer or ask, any campaign or pol...

Robins and Chats
  • Language: en
  • Pages: 690

Robins and Chats

This authoritative handbook, part of the Helm Identification Guides series, looks in detail at the world's 170 species of robins and chats. This large family of small passerines was formerly considered to be part of the thrush family (Turdidae), but is now usually treated as a separate family, Muscicapidae, together with the Old World flycatchers. The vast majority of species are Eurasian or African, with only a handful of species straying into the New World or Australasia. The Australian Robins, although superficially similar, have long been regarded as a separate family. Robins and chats are a diverse family comprising both highly colourful and visible species, such as the robin-chats of A...

Who's Who When Everyone is Someone Else
  • Language: en

Who's Who When Everyone is Someone Else

A hilariously charming novel about a heartbroken man trying to redeem himself by championing forgotten books Fleeing heartbreak, an unnamed author goes to an unnamed city to give a series of lectures at an unnamed university about forgotten books ... only to find himself involved in a mystery when the professor who invited him is no where to be found, and no one seems quite sure why he's there.... So begins this Wes Anderson-like novel hilariously spoofing modernist literature even as it tells a stirring -- and eerily suspenseful -- story about someone desperate to prove the redeeming power of reading -- and writing -- books. And as the narrator gives his lectures, attends vague functions where no one speaks English, never quite meets his host professor and wonders the city looking for the grave of his literary hero, the reader begins to suspect this man's relentless faith in literature may be the only thing getting him through the mystery enveloping him.

The Biographical Dictionary of Literary Failure
  • Language: en
  • Pages: 194

The Biographical Dictionary of Literary Failure

A darkly comic, satirical reference book about writers who never made it into the literary canon A signal event of literary scholarship, The Biographical Dictionary of Literary Failure compiles the biographies of history’s most notable cases of a complete lack of literary success. As such, it is the world’s leading authority on the subject. Compiled in one volume by C. D. Rose, a well-educated person universally acknowledged in parts of England as the world’s pre-eminent expert on inexpert writers, the book culls its information from lost or otherwise ignored archives scattered around the globe, as well as the occasional dustbin. The dictionary amounts to a monumental accomplishment: the definitive appreciation of history’s least accomplished writers. Thus immortalized beyond deserving and rescued from hard-earned obscurity, the authors presented in this historic volume comprise a who’s who of the talentless and deluded, their stories timeless litanies of abject psychosis, misapplication, and delinquency. It is, in short, a treasure.