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Strategies for High-Tech Firms
This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.
From Corporate to Social Media
The corporate and the social are crucial themes of our times. In the first decade of the twenty-first century, both individual lives and society were shaped by capitalist crisis and the rise of social media. But what marks the distinctively social character of "social media"? And how does it relate to the wider social and economic context of contemporary capitalism? The concept of Corporate Social Responsibility (CSR) is based on the idea that a socially responsible capitalism is possible; this suggests that capitalist media corporations can not only enable social interaction and cooperation but also be socially responsible. This book provides a critical and provocative perspective on Corpor...
The International Politics of Eurasia: v. 5: State Building and Military Power in Russia and the New States of Eurasia
This ambitious ten-volume series develops a comprehensive analysis of the evolving world role of the post-Soviet successor states. Each volume considers a different factor influencing the relationship between internal politics and international relations in Russia and in the western and southern tiers of newly independent states. The collapse of the Soviet Union and the discrediting of Marxism-Leninism as a source of political legitimacy have prompted a search for fresh principles of political organization that will shape the nature of political culture in all the post-Soviet countries. This volume looks at military power and state building.
The Challenge of Integration
The EastWest Institute took over sponsorship of the Survey when the Open Media Research Institute in Prague closed in 1997 after publishing the first two annual volumes. Overviews of eastern Europe and the former Soviet states are followed by essays on regional issues and economics, and then analyses of the current situation in specific countries. The perspectives include a year of optimism in Hungary, keeping Latvia on a course toward the west, Slovenia as an island of stability, a year of western determination in Bosnia, Vojislav Sesilj as a demagogue waiting in Yugoslavia, and progress amid privation in Georgia. The texts are accompanied by maps, data boxes, feature stories, excerpts from documents, and profiles of key figures. Annotation copyrighted by Book News, Inc., Portland, OR
Financing the 1996 Election
First Published in 1999. The 1996 elections revealed that unmistakeable, dramatic changes have occurred in the way federal campaigns are paid for. Through soft money donations, issue advocacy campaigns and other stratagems, parties and candidates have been able to circumvent the regulations put in place after the Watergate scandal. Despite rhetorical condemnations, there is every reason to expect these trends to continue in the future. This study of the 1996 election- the latest in a highly praised series sponsored by the Citizens' Research Foundation- systematically examines the new campaign finance practices and their consequences.
Dynamics of National Identity
Globalization, immigration and economic crisis challenge the conceptions of nations, trans-national institutions and post-ethnic societies which are central topics in social sciences' discourses. This book examines in an interdisciplinary and international comparative way structures of national identity which are in conflict with or supporting multi-ethnic diversity and trans-national connectivity. The book’s first section seeks to clarify the concepts of national identity, nationalism, patriotism and cosmopolitism and to operationalize them consistently. The next section regards the diversity within national states and the consequences for the management of identity and intra-national integration. The third section focuses on external integration between different nations by searching for the "squaring of the circle" between the bonding with co-patriots and the critical reflection of one's own national perspective in relation to others. The last section explores to what extent and in which ways media use shapes collective identity.
Health Care Politics and Policy in America
Fully updated in this new edition, Health Care Politics and Policy in America combines a historical overview of U.S. health policy and programs with analysis of current trends and reform efforts. The book -- shows how health policy fits into the larger social, economic, political, and ideological environment of the United States; -- identifies the roles played by both public and private, institutional and individual actors in shaping the health care system at all levels; -- considers the trade-offs inherent in various policy choices and their impacts on different social groups; -- takes account of the dynamic impact of technological change on health care capacities, costs, and ethics. This edition includes expanded discussion of equity issues and whether there is a "right" to health care, and a new chapter on the issue of medical liability. The concluding chapter brings the story of health care policy up to the end of the millennium, with particular attention to the managed care revolution and reaction to it. The book equips readers with the basic tools for drawing more informed judgments in the ongoing debate about health care policy in the United States.
The New Russian Diaspora
In the wake of the USSR's collapse, more than 25 million Russians found themselves living outside Russian territory, their status ambiguous. This volume, prepared under the sponsorship of the Kennan Institute, offers a comprehensive and amply documented examination of the issue.
Russia After the War
The years of late Stalinism are one of the murkiest periods in Soviet history, best known to us through the voices of Ehrenburg, Khrushchev and Solzhenitsyn. This is a sweeping history of Russia from the end of the war to the Thaw by one of Russia's respected younger historians. Drawing on the resources of newly opened archives as well as the recent outpouring of published diaries and memoirs, Elena Zubkova presents a richly detailed portrayal of the basic conditions of people's lives in Soviet Russia from 1945 to 1957. She brings out the dynamics of postwar popular expectations and the cultural stirrings set in motion by the wartime experience versus the regime's determination to reassert command over territories and populations and the mechanisms of repression. Her interpretation of the period establishes the context for the liberalizing and reformist impulses that surfaced in the post-Stalin succession struggle, characterizing what would be the formative period for a future generation of leaders: Gorbachev, Yeltsin and their contemporaries.
American Civil Rights Policy from Truman to Clinton
The President is the key actor in civil rights policy--its advance, reversal, or neglect. This book documents the critical role presidents have played in setting the agenda, framing the terms of the debate, and formulating specific policy goals with respect to civil rights. By identifying the limits of presidential influence as well as the impact of presidential leadership vis-a-vis the Congress and federal agencies, Shull is able to compare presidents in terms of rhetoric, performance, and effectiveness in this most controversial policy arena. Expanding upon his work in A Kinder, Gentler Racism? Shull here incorporates the Clinton years, including case studies of the 1996 same-sex marriage controversy and the nominations of Lani Guinier and William Lee for the Civil Rights Division of the Department of Justice.
