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Neuromarketing in Action
Learn how neuromarketing is playing an increasingly important role in current and future marketing strategies.
Introduction to Information Systems
The goal of Introduction to Information Systems, 3rd Canadian Edition remains the same: to teach all business majors, especially undergraduate ones, how to use information technology to master their current or future jobs and to help ensure the success of their organization. To accomplish this goal, this text helps students to become informed users; that is, persons knowledgeable about information systems and information technology. The focus is not on merely learning the concepts of IT but rather on applying those concepts to facilitate business processes. The authors concentrate on placing information systems in the context of business, so that students will more readily grasp the concepts presented in the text. The theme of this book is What's In IT for Me? This question is asked by all students who take this course. The book will show you that IT is the backbone of any business, whether a student is majoring in Accounting, Finance, Marketing, Human Resources, or Production/Operations Management. Information for the Management Information Systems (MIS) major is also included.
Six Figure Management Method
Measuring performance and improving profitability are essential for successful business growth. However, authors Patrick M. Georges, who created the widely used Management Cockpit system, and Josephine Hus demonstrate clearly that standard key performance indicators can be overly complex and therefore ineffective in managing productivity. In Six Figure Management Method Georges and Hus show that if you measure and improve just six well-selected KPIs, each of them simple to understand and easy to calculate, the profitability of your unit or business will soar. Based around these six measures of performance, this practical handbook for managers presents a streamlined, straightforward framework...
Three To Kill
"His books are all action, unfolding with a laconic efficiency that would make his killers proud."—The Economist Businessman Georges Gerfaut witnesses a murder—and is pursued by the killers. His conventional life knocked off the rails, Gerfaut turns the tables and sets out to track down his pursuers. Along the way, he learns a thing or two about himself. . . . Manchette—masterful stylist, ironist, and social critic—limns the cramped lives of professionals in a neoconservative world. "Manchette has appropriated and subverted the classic thriller [with] descriptions of undiluted action, violence and suspense [and] a perspective on evil, a disenchanted world of manipulation and fury. . ...
Neuromarketing in Action
Neuromarketing in Action provides an in-depth review of how the brain functions and the ways in which it unconsciously influences consumer behaviour. It shows both the scientific frameworks and the practical applications of this increasingly popular marketing tool. Referencing many global brands such as Aston Martin, Hermes, Virgin, Facebook, Ralph Lauren and Fuji, the authors, whose background covers both neuroscience and marketing, showcase the latest thinking on brain function and intelligence, and on the subconscious influences on consumer behaviour. Neuromarketing in Action then examines the ways in which marketing efficiency can be improved through the satisfaction of the customer's senses, emotions, memory and conscience and looks at the impact on current marketing activities such as selling methods, sensory marketing and product modification, and on future strategies like value innovation, sensory brands, increased interaction with social networks and permission marketing.
ICPDI 2023
The 2nd International Conference on Public Management, Digital Economy and Internet Technology (ICPDI 2023) was successfully held on 1-3 September 2023 in Chongqing, China. This conference aimed to bring together researchers, scholars, and practitioners from various fields to exchange ideas and discuss advancements in the areas of public management, digital economy, and internet technology. The conference featured a diverse range of research topics, including but not limited to Public Management, Digital Economy and Internet Technology. The conference fostered a rich and stimulating intellectual environment. The program included keynote speeches by renowned experts in the field, parallel ses...
Parliamentary Papers
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Intangible Assets and Value Creation
This text analyses the key elements in value creation, providing practical guidance to organizations so they can migrate successfully into an economy that demands new business models. It has in-depth case studies and interviews with leading experts to aid in the analysis of business success factors to maximise value from intangible assets.
The Man who Wasn't Maigret
'Penetrating, fully researched and very well written. It describes this extraordinarily productive literary genius at all stages of his life and adds to an understanding not only of Simenon's art, but the art of the novel itself.' - Muriel Spark in Scotland on Sunday
Information Technology for Management
Taking a practical, managerial-oriented approach, this text stresses how information technology provides solutions to organisational problems and challenges, and emphasises the innovative use of information technology.
