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It's Not How Good You Are, It's How Good You Want to Be
" It’s Not How Good You Are, It’s How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible. The world’s top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity – all endeavors that can be applied to aspects of modern life. This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom – all packed into easy‐to‐digest, bite‐sized spreads. If you want to succeed in life or business, this book is a must. "
Whatever You Think Think the Opposite
Logic and common sense have a habit of leading us to the same conclusions. If you are going to make your mark on the world, you have to start thinking differently. To think differently, you have to think illogically. This book looks at life the wrong way, in a bid to explain the benefits of making wrong decisions.
A Year of Shakespeare
A Year of Shakespeare gives an informed and unique overview of thelargest Shakespeare festival the world has ever known: The World ShakespeareFestival, 2012.
SUMMARY - It's Not How Good You Are, It's How Good You Want To Be By Paul Arden
* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. *By reading this summary, you will discover, thanks to Paul Arden's advice, how to assert yourself in your work and get the best out of yourself. *You will also learn : that this advice is intended for professionals, especially advertisers, but also for all those who want to make something of their lives; that whether you are a beginner or an experienced professional, you are bound to benefit from the questions and answers provided by Paul Arden; that the methods used by advertisers can be transposed to other fields; that with intelligence, courage and talent, you wi...
Romantic Autopsy
This book considers a moment at the turn of the nineteenth century, when literature and medicine seemed embattled in rivalry, to find the fields collaborating to develop interpretive analogies that saw literary texts as organic bodies and anatomical features as legible texts.
Damn Good Advice (For People with Talent!)
Damn Good Advice (For People With Talent!) is a look into the mind of one of America's most legendary creative thinkers, George Lois. Offering indispensle lessons, practical advice, facts, anecdotes and inspiration, this book is a timeless creative bible for all those looking to succeed in life, business and creativity. These are key lessons derived from the incomparle life of 'Master Communicator' George Lois, the original Mad Man of Madison Avenue. Written and compiled by the man The Wall Street Journal called "prodigy, enfant terrible, founder of agencies, creator of legends," each step is borne from a passion to succeed and a disdain for the status quo. Organised into inspirational, bite...
One Plus One Equals Three
How do you make something out of nothing? Up your game with this masterclass in creative thinking. Combining Dave Trott's distinctive, almost Zen-like storytelling, humour and practical advice, One Plus One Equals Three is a collection of provocative anecdotes and thought experiments designed to light a fire under your own creative ambitions. From the First World War sailor who survived being sunk three times in one day to the one-time 'merchant of death' who made his name a byword for peace, and the gypsy who lost two fingers and then reinvented jazz. From boardroom to battlefield, these stories of unconventional wisdom from one of the world's true advertising greats are a rallying cry for anyone who wants to think differently, stand out and truly innovate.
A Technique for Producing Ideas
A practical step-by-step technique for sparking breakthrough creativity in any field. Since its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject.
The Path of a Doer
This is a pocket guide to helping you to achieve more. To help you understand the ebb and flow of making something happen. For over a decade, David Hieatt has been listening to the world's Doers share their inspiring stories on the DO Lectures stage. In doing so, he found a path that seemed common to all. The Path of a Doer takes us through the simple steps that every person, every project, every business will probably encounter on their way to making stuff happen successfully. It will answer such questions as: should you set yourself an impossible deadline? When are you most likely to fail? Why can daydreaming help you succeed? No matter if you are a student or a CEO, this book is an essential read for anyone who wants to go from "talker" to "doer".
Whatever You Think, Think the Opposite
The inspired follow-up to the international bestseller It’s Not How Good You Are, It’s How Good You Want to Be. Bursting with ideas, innovations, art, philosophy, science, and brilliantly bad advice from Paul Arden--a cult figure in the worlds of advertising, art, design, and marketing--Whatever You Think, Think the Opposite offers a new way to approach business and life.
