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The Muscle Book
The better you understand anatomy, the better you understand yourself. This book clearly identifies all the major muscles of the human body and shows how they work. For each muscle there is straightforward information, including common problems, signs of weakness, and self-massage for first aid. Provides anatomical terminology and clearly outlined reference pages.
The Muscle Book
"The Muscle book is a reference to all those who work with the locomotor apparatus: physicians, physiotherapists, athletes, students of sport, occupational therapists and alternative practitioners."--Publisher.
Digital Sport Marketing
Digital sport marketing is a new, dynamic and rapidly evolving area that is having a profound impact on contemporary sport business. This is the only textbook to introduce core principles and best practice in digital sports marketing, focusing on key issues, emerging topics and practical techniques. The book surveys the new international digital landscape in sport business and explains how to apply digital marketing across key areas from fan engagement and public relations to strategic communication and branding. Every chapter includes discussion of key concepts, an in-depth case study, and an in-depth conversation with a leading industry practitioner that demonstrates how digital marketing works in the real world. Full of useful features, this is an essential textbook for any sport marketing, sport management, sport business or sport development course.
Hard Bop Academy
Art Blakey and the Jazz Messengers was one of the most enduring, popular, reliable and vital small bands in modern jazz history. Blakey was not only a distinguished, inventive and powerful drummer, but along with Duke Ellington and Miles Davis, he was one of jazz's foremost talent scouts. The musicians who flowed seamlessly in and out of this constantly evolving collective during its 36-year run were among the most important artists not just of their eras, but of any era. Though their respective innovations were vital to the evolution of bebop, hard bop and neo bop, the recorded work of the Messengers sidemen has never been properly analyzed. Until now. Hard Bop Academy: The Sidemen of Art B...
Facilitated Stretching, 4E
Facilitated Stretching, Fourth Edition, examines techniques and guidelines for PNF stretches in a variety of settings. Stretches are demonstrated on a treatment table, mat on the floor, chair, cable-pulley machine, and weightlifting bench. Stretches are grouped according to each joint, and the majority of the stretches include both a partner stretch version and a self-stretch version. As in previous editions, specific routines are included for cycling, golf, running, swimming, throwing and racket sports, and now ice hockey. It also includes general stretches for everyday use, plus stretches for those with “rusty hinges.” These ready-made stretching routines make it easy to incorporate facilitated stretching into a workout regimen and take the guesswork out of organizing a stretching routine to match the needs of a specific sport.
Sport Marketing
This is a highly accessible text that provides detailed coverage of the key concepts, ideas, principles and techniques of sport marketing. It combines clear and concise explanations with applied case studies, supported by clear objectives, learning activities and points for reflection. UK-based examples are used throughout and the book successfully combines both theory and practice. The field of sport marketing is an exciting and fast-moving part of the sports industry that presents new challenges requiring innovative and effective solutions. Engagement with sport marketing therefore equips students with valuable transferable skills necessary for all sport managers of the future.
Uncharted
What do expert drummers do? Why do they do it? Is there anything creative about it? If so, how might that creativity inform their practice and that of others in related artistic spheres? Applying ideas from cultural psychology to findings from research into the creative behaviors of a specific subset of popular music instrumentalists, Bill Bruford demonstrates the ways in which expert drummers experience creativity in performance and offers fresh insights into in-the-moment interactional processes in music. An expert practitioner himself, Dr. Bruford draws on a cohort of internationally renowned, peak-career professionals and his own experience to guide the reader through the many dimensions of creativity in drummer performance.
Mods: The New Religion
Mod may have been born in the ballrooms and nightclubs around London but it soon rampaged throughout the country. Young kids soon found a passion for sharp clothes, music and dancing, but for some it was pills, thrills and violence. The original Mod generation tell it exactly how it was, in their very own words. First hand accounts of the times from the people who were actually on the scene. Top faces, scooterboys, DJs, promoters and musicians build up a vivid, exciting snapshot of what it was really like to be with the in-crowd. Packed with rare pictures, ephemera, art and graphics of the era. Featuring interviews with Eddie Floyd, Martha Reeves, Ian McLagan, Chris Farlowe and many more.
Charlie Watts' Favorite Drummers
(Book). In various interviews over the past 35 years Charlie Watts has expressed admiration for the talents of many drummers. But the fundamental connections of those he has noted as his favorites, help define his particular style, approach, and priorities as the drummer for the "Greatest Rock & Roll Band in the World." Here then, are 26 biographies of Charlie Watts' favorites drummers. Included are Art Blakey, Chico Hamilton, Art Taylor, Phil Seamen, Ginger Baker, Jerry Allison, Papa Jo Jones, Jim Keltner, Kenny Clarke, Davey Tough, Billy Higgins, Elvin Jones, Roy Haynes, Jake Hanna, Tony Williams, Max Roach, Joe Morello, and Big Sid Catlett.
