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Pragmatics across Languages and Cultures
This handbook provides a comprehensive overview, as well as breaking new ground, in a versatile and fast growing field. It contains four sections: Contrastive, Cross-cultural and Intercultural Pragmatics, Interlanguage Pragmatics, Teaching and Testing of Second/Foreign Language Pragmatics, and Pragmatics in Corporate Culture Communication, covering a wide range of topics, from speech acts and politeness issues to Lingua Franca and Corporate Crises Communication. The approach is theoretical, methodological as well as applied, with a focus on authentic, interactional data. All articles are written by renowned leading specialists, who provide in-depth, up-to-date overviews, and view new directions and visions for future research.
Syntax, Style and Grammatical Norms
"A selection of papers from the 13th International Conference on English Historical Linguistics (ICEHL), which took place from 24-28 August 2004 at the University of Vienna"--P. [7].
Modern Approaches to Terminological Theories and Applications
This volume comprises contributions originally presented at the 15th European Symposium on Languages for Special Purposes held at the University of Bergamo on 29 August - 2 September 2005. The volume is divided into four parts: Approaches to Terminological Theories; Terms in Discourse; Knowledge Elicitation, Ordering and Management; Term extraction and terminographical work. The research presented in the various contributions to this volume clearly indicates that terminology as an inter- and transdisciplinary field of knowledge is firmly developing its theoretical foundations and practical applications in accordance with and within the framework of its overall goal: to ensure and to augment the quality of communication with professional content.
Content and Foreign Language Integrated Learning
This series promotes specialist language studies, both in the fields of linguistic theory and applied linguistics, by publishing volumes that focus on specific aspects of language use and provide valuable insights into language and communication research. A cross-disciplinary approach is favoured and most European languages are accepted.
Corpora for University Language Teachers
This volume is made up of 17 chapters which have developed out of papers and workshop sessions presented at the event entitled «Corpora: Seminar and Workshops», held at the University of Padua, March 29-31, 2007. It maintains the straightforward, practical approach which characterized that event, meant as an introduction to the use of corpora even for novices. At the same time it goes into a wide range of different applications for corpora in language teaching and language research in higher education. One of these involves the creation and use of learner corpora. Another application involves corpus-assisted research into political discourse in the media. Language for special purposes is a...
Content and Language Integrated Learning
The adoption of Content and Language Integrated Learning (CLIL) in Higher Education teaching has been widespread. This learning strategy has developed the need to learn foreign languages and to communicate with people with different cultural backgrounds. Culture learning should be part of language and content teaching as Higher Education involves language skills, topic comprehension and sociological capabilities. Teachers explore new teaching strategies which imply diverse goals and focus on different cultural backgrounds. The contributions of this book comment the multicultural awareness of the students involved in learning another language and the facts implied in teaching in a multicultural environment.
Commonality and Individuality in Academic Discourse
This volume explores the relationship between shared disciplinary norms and individual traits in academic speech and writing. Despite the standardising pressure of cultural and language-related factors, academic communication remains in many ways a highly personal affair, with active participation in a disciplinary community requiring a multidimensional discourse that combines the professional, institutional, social and individual identities of its members. The first section of the volume deals with tensions involving individual/collective values and the analysis of collective vs. individual discoursal features in academic discourse. The second section comprises longitudinal investigations of the academic output of single scholars, so as to highlight the individuality in their choices and the reasons for not conforming with the commonality of conventions shared by their professional community. The third part deals with genres that are meant to impose commonality on the members of an academic community, not only in the drafting of specialized texts but also when these are reviewed or evaluated for possible publication.
English Discourse Markers of Reformulation
This book deals with the notion of reformulation and more specifically with a group of lexico-grammatical units which help codify and signal the activity of reformulation in English. While discourse markers in English have been described in detail, the area of reformulation is a relatively unexplored area in comparison with languages such as French or Spanish. In this respect, this book has been conceived as a contribution to the field of Discourse Markers and in particular to the markers that help display the function of reformulation in English. First of all, a definition of the notion of reformulation is provided as a necessary precondition for the elaboration of a taxonomy of English reformulators. These are grouped into different classes and sub-classes on the basis of the type of reformulation effected. Thus, four main types are identified: Expansion, Modification, Reassessment and Compression. After an inductive and interpretive analysis of examples taken from the British National Corpus (BNC), the syntactic and distributional properties of these units, as well as their environments of use are described and discussed.
Public Information Messages
Public information messages are an important means of state-citizen communication in today's societies. Using this genre, citizens are directed to never ever drink and drive, to slow down and to learn to say no. Yet, this book presents the first in-depth analysis of public information messages from a linguistic perspective, and indeed also from a cross-cultural perspective. Specifically, the study, adopting genre analysis, contrasts a corpus of state-run national public information campaigns in Germany and Ireland. A taxonomy of moves is developed inductively and the interactional features of the genre are analysed and related to the context of use. The comprehensive discussion of theoretical and methodological issues, the in-depth analysis and the extensive bibliography make this book of interest to researchers and students in (contrastive) discourse analysis, (cross-cultural) pragmatics, contrastive rhetoric, advertising, social psychology, mass communication and media studies. Copy-writers will also profit from the insights gained, particularly within the context of an increase in Europe-wide public information campaigns.
Email, SMS, MMS
Are email and SMS forms of writing or speech? This question cannot be answered easily because their registers are hybrid; they make use of both orality and literacy. This book offers an accurate placement of emails and text messages along the written/spoken continuum. Emails and text messages are also compared to letters and phone calls while a closer comparison of SMS and telegrams shows how far text messaging can be regarded as a renaissance of telegrams. Attention is further paid to multimedia messaging and questions concerning the proportion of image to text, picture categories as well as MMS dialogues are approached. The book finally comments on linguistic changes and deals with the German language community's concern with regard to the increasing use of Anglicisms.
