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Essentials of Intellectual Property
The definitive primer on intellectual property for business professionals, non-IP attorneys, entrepreneurs, and inventors Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, the Second Edition of this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and case law in intellectual property. Presents fundamentals of patents, trademarks, copyrights, trade secrets and other less-know forms of IP, such as registered design and mask works Covers important concepts such as IP strategy, protection, audits, valuation, management, and competitive intelligence Offers an introduction to IP licensing and enforcement Now features discussion of critical precedent-setting recent IP cases and proposed patent reform Providing business professionals and IP owners with in-depth knowledge of this extremely important subject, this book helps those new to this field gain a better understanding and appreciation for the results of their creative abilities.
Essentials of Intellectual Property
ESSENTIALS OF INTELLECTUAL PROPERTY Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and technologies in intellectual property. "Alexander Poltorak and Paul Lerner have written the definitive primer on intellectual property for business professionals. Thorough in its coverage and understandable in its delivery, Essentials of Intellectual Property provides not only an outstanding summary of intellectual property basics, but a useful and sensible strategy for using intellectual property to the best needs of a business. Poltorak and L...
Essentials of Licensing Intellectual Property
Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and technologies in licensing intellectual property. Order your copy today!
The Venture Capital Cycle
An analysis of the venture capital process, from fund-raising through investing to exiting investments; a new edition with major revisions and six new chapters that reflect the latest research.
The Big Bang Never Happened
A mesmerizing challenge to orthodox cosmology with powerful implications not only for cosmology itself but also for our notions of time, God, and human nature -- with a new Preface addressing the latest developments in the field. Far-ranging and provocative, The Big Bang Never Happened is more than a critique of one of the primary theories of astronomy -- that the universe appeared out of nothingness in a single cataclysmic explosion ten to twenty billion years ago. Drawing on new discoveries in particle physics and thermodynamics as well as on readings in history and philosophy, Eric J. Lerner confronts the values behind the Big Bang theory: the belief that mathematical formulae are superior to empirical observation; that the universe is finite and decaying; and that it could only come into being through some outside force. With inspiring boldness and scientific rigor, he offers a brilliantly orchestrated argument that generates explosive intellectual debate.
Essentials of Intellectual Property
ESSENTIALS OF INTELLECTUAL PROPERTY Full of valuable tips, techniques, illustrative real-worldexamples, exhibits, and best practices, this handy and concisepaperback will help you stay up to date on the newest thinking,strategies, developments, and technologies in intellectualproperty. "Alexander Poltorak and Paul Lerner have written the definitiveprimer on intellectual property for business professionals.Thorough in its coverage and understandable in its delivery,Essentials of Intellectual Property provides not only anoutstanding summary of intellectual property basics, but a usefuland sensible strategy for using intellectual property to the bestneeds of a business. Poltorak and Lerner have...
Psychoanalytic Perspectives on the Rorschach
Few books illuminate a domain of clinical inquiry as superbly as Psychoanalytic Perspectives on the Rorschach. Paul Lerner has written a comprehensive text that offers a richly detailed, multidimensional vision of the Rorschach as the ideal medium for operationalizing, testing, and in some instances transforming contemporary clinical theory. For psychoanalytic therapists, the book provides a fascinating overview of how the coevolution of psychoanalytic theory and Rorschach technique has created new possibilities for conceptual integration. Lerner explores recent advances in our ability to operationalize such clinical concepts as splitting, dissociation, and false-self organization. He then r...
Essentials of Balanced Scorecard
Balanced scorecard is a widely recognised and accepted performancemeasurement tool that is currently used in thousands oforganisations around the world. This book will help to implementthe organisations' balanced scorecard strategies into action bydefining performance objectives, measures, and targets in fourlinked and balanced perspectives: Financial, Customer, InternalProcess, and Employee Learning and Growth. * Explains what balanced scorecard is and addresses the challengesand solutions for its implementation. * Addresses the concerns of the mid to small corporation as well asthe emerging business * Each chapter provides tips and techniques as well as real worldexamples
Essentials of Financial Risk Management
A concise introduction to financial risk management strategies, policies, and techniques This ideal guide for business professionals focuses on strategic and management issues associated with financial risk. Essentials of Financial Risk Management identifies risk-mitigation policies and strategies; suggestions for determining an organization's risk tolerance; and sources of risk associated with currency exchange rates, interest rates, credit exposure, commodity prices, and other related events. Examples illustrate risk scenarios and offer tips on an array of management alternatives, including changes in the way business is conducted and hedging strategies involving derivatives.
