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Visual Communication
This is the only text to offer substantial coverage of issues specific to all forms of visual communication. It helps students analyze visual messages using a technique similar to the one used to evaluate words. It offers physiological and theoretical background on visual perception, then moves to discussion of various media (including typography, graphic design, informational graphics, photography, television, video, and interactive media) and the very visible role they play in our lives.
Photojournalism
Originally published in 1991. "A photojournalist is a mixture of a cool, detached professional and a sensitive, involved citizen. The taking of pictures is much more than F-stops and shutter speeds. The printing of pictures is much more than chemical temperatures and contrast grades. The publishing of pictures is much more than cropping and size decisions. A photojournalist must always be aware that the technical aspects of the photographic process are not the primary concerns." This book addresses ethics in photojournalism in depth, with sections on the philosophy in the discipline, on pictures of victims or disaster scenes, on privacy rights and on altering images. As important and interesting today as when it was first in print.
Visual Communication
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Visual Ethics
Visual Ethics addresses the need for critical thinking and ethical behavior among professionals responsible for visual messages in photography and photojournalism, film, and digital media. From the author of Photojournalism: An Ethical Approach, published more than 20 years ago, this book goes beyond photojournalism ethics. It discusses crucial contemporary concerns, including persuasion, stereotyping, global perspectives, graphic design decisions, multimedia production, social media, and more. Written for an ever-growing discipline, author Paul Martin Lester gives serious ethical consideration to the complex field of visual communication.
Images that Injure
A collection of essays that discuss visual messages that harm and perpetuate misleading myths about members of various culture groups.
Visual Communication Images with Messages 9th Edition
Visual Communication Images with Messages, 9th Edition offers students, academics, professionals, and consumers of mass communication a way to better see and understand mediated images that persuade, entertain, and educate. By looking at illustrations through six perspectives-personal, historical, technical, ethical, cultural, and critical-there is a better understanding of why many pictures are forgotten and why some are always remembered by those who create and others who appreciate visual messages. Specifically, the chapters devoted to typography, graphic design, data visualizations, cartoons, photography, motion pictures, television, computers, and the web offer detailed reasons why imag...
Visual Ethics
Visual Ethics addresses the need for critical thinking and ethical behavior among professionals responsible for visual messages in photography and photojournalism, film, and digital media. From the author of Photojournalism: An Ethical Approach, published more than 20 years ago, this book goes beyond photojournalism ethics. It discusses crucial contemporary concerns, including persuasion, stereotyping, global perspectives, graphic design decisions, multimedia production, social media, and more. Written for an ever-growing discipline, author Paul Martin Lester gives serious ethical consideration to the complex field of visual communication.
Visual Ethics
An indispensable guide to visual ethics, this book addresses the need for critical thinking and ethical behavior among students and professionals responsible for a variety of mass media visual messages. Written for an ever-growing discipline, authors Paul Martin Lester, Stephanie A. Martin, and Martin Rodden-Smith give serious ethical consideration to the complex field of visual communication. The book covers the definitions and uses of six philosophies, analytical methods, cultural awareness, visual reporting, documentary, citizen journalists, advertising, public relations, typography, graphic design, data visualizations, cartoons, motion pictures, television, computers and the web, augment...
Digital Innovations for Mass Communications
In every field of mass communications—advertising, entertainment studies, journalism, public relations, radio-television-film, tourism, and visual reporting—professionals understand the importance of storytelling. Regardless of whether the finished product is a commercial, an in-depth investigative piece, a public service campaign, an independent documentary, a travelogue, or a collection of photographs, effective storytelling requires a combination of creativity, empathy, and expertise. Through the innovative technologies and techniques described in this textbook, students will learn how to turn passive readers and viewers into engaged and regular users. The sixteen chapters each includ...
Visual Communication on the Web
Most web design books developed for the trade market are a series of exercises without a theoretical, aesthetic, or historic framework. In this book, Visual Communication on the Web, web design exercises are accompanied by concise introductions that relate history, design principles, and visual communication theories to the practice of designing for the web. Specifically, Visual Communication on the Webteaches the reader to develop one dynamic web page over the course of 14 chapters. Exercises build upon each other so the reader creates and revises the work while learning new code or tools. Predictable mistakes are purposely included so that readers learn how to 'fix' the project while worki...
