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Qualitative Research Methods in Consumer Psychology
While consumer research is founded on traditional quantitative approaches, the insight produced through qualitative research methods within consumer settings has not gone unnoticed. The culturally situated consumer, who is in intimate dialogue with their physical, virtual and social surroundings, has become integral to understanding the psychology behind consumer choices. This volume presents readers with theoretical and applied approaches to using qualitative research methods in ethnographic studies looking at consumer behavior. It brings together an international group of leading scholars in the field of consumer research, with educational and professional backgrounds in marketing, advertising, business, education, therapy and health. Researchers, teaching faculty, and students in the field of consumer and social psychology will benefit from the applied examples of qualitative and ethnographic consumer research this volume presents.
Consumer Psychology: A Study Guide to Qualitative Research Methods
This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition to that a weekly study guide, including comprehensive reading lists, completes the book.
Handbook of Ethnography in Healthcare Research
This handbook provides an up-to-date reference point for ethnography in healthcare research. Taking a multi-disciplinary approach, the chapters offer a holistic view of ethnography within medical contexts. This edited volume is organized around major methodological themes, such as ethics, interviews, narrative analysis and mixed methods. Through the use of case studies, it illustrates how methodological considerations for ethnographic healthcare research are distinct from those in other fields. It has detailed content on the methodological facets of undertaking ethnography for prospective researchers to help them to conduct research in both an ethical and safe manner. It also highlights impo...
Quantitative Research Methods in Consumer Psychology
Quantitative consumer research has long been the backbone of consumer psychology producing insights with peerless validity and reliability. This new book addresses a broad range of approaches to consumer psychology research along with developments in quantitative consumer research. Experts in their respective fields offer a perspective into this rapidly changing discipline of quantitative consumer research. The book focuses on new techniques as well as adaptations of traditional approaches and addresses ethics that relate to contemporary research approaches. The text is appropriate for use with university students at all academic levels. Each chapter provides both a theoretical grounding in ...
Facet Theory and the Mapping Sentence
This book is the second edition of Facet Theory and the Mapping Sentence: Evolving Philosophy, Use and Application (2014). It consolidates the qualitative and quantitative research positions of facet theory and delves deeper into their qualitative application in psychology, social and the behavioural sciences and in the humanities. In their traditional quantitative guise, facet theory and its mapping sentence incorporate multi-dimensional statistics. They are also a way of thinking systematically and thoroughly about the world. The book is particularly concerned with the development of the declarative mapping sentence as a tool and an approach to qualitative research. The evolution of the facet theory approach is presented along with many examples of its use in a wide variety of research domains. Since the first edition, the major advance in facet theory has been the formalization of the use of the declarative mapping sentence and this is given a prominent position in the new edition. The book will be compelling reading for students at all levels and for academics and research professionals from the humanities, social sciences and behavioural sciences.
The Complexity of Bird Behaviour
This book presents the facet theoretical framework as a tool for facilitating the conception of complex animal behaviour research and the design of research procedures through employing mapping sentences. Using the facet theoretical framework, this book takes a holistic view of bird behaviour. Components of bird behavior are identified and then reassembled to facilitate an understanding of the behaviour in the context of its natural occurrence. This provides new insight on both the parts of the behaviour and how these interact as a whole. The multi-faceted approach to designing, evaluating and understanding bird behavior presented offers a template that is adaptable for investigating a wide variety of avian species and different forms of behaviour. Behavioural biologists, animal and comparative psychologists, other natural and behavioural scientists, as well as students of these disciplines will find this book to be an interesting and enlightening read.
International Student Mobility and Access to Higher Education
This book offers a comprehensive look into issues and trends driving international student mobility as the phenomenon becomes increasingly prevalent worldwide. Chapters first present an expanded definition of student mobility in the context of internationalization and go on to discuss the underlying motivations, issues, and challenges students face in attaining successful outcomes. The authors employ marketing concepts to illustrate ideas and recommendations for better attracting and integrating international students into academic institutions abroad with the goal of greater satisfaction for students and improved profitability for the universities they attend.
Psychology and Philosophy of Abstract Art
This book examines how we perceive and understand abstract art in contrast to artworks that represent reality. Philosophical, psychological and neuroscience research, including the work of philosopher Paul Crowther, are considered and out of these approaches a complex model is developed to account for this experience. The understanding embodied in this model is rooted in facet theory, mapping sentences and partially ordered analyses, which together provide a comprehensive understanding of the perceptual experience of abstract art.
Bird Bonds
Some Australian native birds become childhood sweethearts and court for years before they get 'married'. Others divorce because of personality clashes and different skill levels. Many negotiate their parenting duties. But how do these personal life events link to long-lasting bonds, long life-spans and exceptional overall intelligence? Professor Gisela Kaplan, an eminent voice in animal behaviour, and particularly bird behaviour, draws on the latest insights in the evolution of particular cognitive and social abilities. She uncovers motivations and attractions in partner choice that are far more complex than was once believed. She shows how humans and birds may be more alike in attachment and mating behaviour than we think - despite the enormous evolutionary distance between us. Based on a wealth of original research and complemented by illustrations and colour photographs, Bird Bonds is a valuable resource and a beguiling insight into the world of the birds around us.
