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Marketing Communications
First published in 1993, " Marketing Communications " is firmly established as an international bestseller : P-R Smiths contribution to the acceptance and understanding of an integrated approach to marketing communications is now universally recognized. Both marketing professionals and students alike have benefited from his pragmatic and original approach. Indeed, it is the recommended reading text for the Chartered Institute of Marketing's Promotional Practice module and included on the Marketing Society's prestigious list of marketing classics. This latest edition has been thoroughly updated and revised : new short cases, up-to-date statistics, fresh illustrations and photographs, along wi...
Strategic Marketing Communications
Following the CIM Advanced level syllabus in Marketing Communications, this text covers key areas of the process and includes pro-forma documents for topics such as SWOT analysis, creative briefs and media briefs.
The Limits of Free Will
This volume contains a selection of papers concerning free will and moral responsibility. Among the topics covered, as they relate to these problems, are the challenge of skepticism; moral sentiment and moral capacity; necessity and the metaphysics of causation; practical reason; free will and art; fatalism and the limits of agency; and our metaphysical attitudes of optimism and pessimism.
Marketing Communications
"The authors have the uncommon knack of taking the complex and explaining it in a clear, compelling way. I recommend it if you want to learn the principles of strategic communications and get structured suggestions to create better campaigns." Dave Chaffey, Co-founder and Content Director, Smart Insights This book has the strongest focus of online and offline integration of any marketing communications textbook. A blended approach to marketing is in its DNA. Compared to the competition that too often uses a bolts-on approach to integration, this book is essential for giving students the precise skills employers will look for - to be able to implement genuinely integrated marketing campaigns....
Recasting Hume and Early Modern Philosophy
The philosopher Paul Russell is well known for his scholarship on Hume and free will. This volume collects Russell's most important essays on Hume, with some articles addressing early modern philosophy more generally. The volume is organized thematically into five sections: metaphysics, free will, ethics, religion, and general interpretations of Hume's philosophy. In a substantive introduction, Russell outlines how his insights overlap and connect to various topics in contemporary philosophy. Recasting Hume and Early Modern Philosophy presents the reader with Russell's substantial and interconnected observations and insights on the matters and figures of the greatest importance in early modern philosophy.
Marketing Communications
Marketing Communications provides a comprehensive overview of every aspect of marketing communications, from social media, advertising, PR and sponsorship to direct selling and merchandizing. It presents modern marketing communications theories and tools in an accessible way so readers can fully understand the landscape and achieve better results. With a plethora of examples and case studies, as well as online support material for lecturers and students, this essential textbook will guide students and practitioners through everything they need to know about the changing face of marketing. This fully updated 6th edition of Marketing Communications features more of the underpinning theory whil...
Like a Hurricane
For a brief but brilliant season beginning in the late 1960s, American Indians seized national attention in a series of radical acts of resistance. Like a Hurricane is a gripping account of the dramatic, breathtaking events of this tumultuous period. Drawing on a wealth of archival materials, interviews, and the authors' own experiences of these events, Like a Hurricane offers a rare, unflinchingly honest assessment of the period's successes and failures.
The SOSTAC Guide to Your Perfect Digital Marketing Plan
2019 Edition (V5) of PR Smith's popular SOSTAC (r) planning system shows how to write the perfect plan and can be learned in 3 minutes. The SOSTAC Guide to your Perfect Digital Marketing Plan, can be skimmed in 30 minutes and digested in detail in 3 hours. The new edition integrates digital developments such as AI, Big Data, IoT, Marketing Automation with brief mentions of VR and AR. So it's bang up to date. The SOSTAC(r) planning system was voted in the Top 3 Marketing Models worldwide by voters in the Chartered Institute Of Marketing's Centenary Poll. SOSTAC(r) has since been adopted by Linkedin, KPMG, Greenpeace and many more bluechips and start-ups. The entire book is written in easily d...
