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A Publicidade na Era da Hiperestimulação
Vivemos imersos em ambientes comunicacionais fortemente mediados por ecrãs que nos estimulam, prendem, sugerem ou, simplesmente, nos distraem. Dispersão ou estimulação sensorial serão efeitos possíveis do ecossistema digital. Sendo a publicidade uma admirável ferramenta nesta engrenagem, enfrenta o fenómeno da perceção seletiva e do consequente “simplesmente desligar” face à sobreposição de mensagens e de imagens. A atenção é um bem escasso e o ruído — psicológico, físico, fisiológico ou semântico — uma ameaça à eficácia da comunicação. Os textos que integram este livro situam-se neste tempo de hiperestimulação e revelam a diversidade de olhares sobre o fe...
Proceedings of the 9th International Ergonomics Conference
This book presents the proceedings of the 9th International Ergonomics Conference (ERGONOMICS), held in Zagreb, Croatia, on December 7–10, 2022. By highlighting the latest theories and models, as well as cutting-edge technologies and applications, and by combining findings from a range of disciplines including engineering, design, robotics, health care, management, computer science, human biology, and behavioral science, it provides researchers and practitioners alike with a comprehensive, timely guide on human factors and ergonomics. It also offers an excellent source of innovative ideas to stimulate future discussions and developments aimed at applying knowledge and techniques to optimize system performance, while at the same time promoting the health, safety, and well-being of individuals. The proceedings includes papers from researchers and practitioners, scientists and physicians, institutional leaders, managers, and policy makers that contribute to constructing the human factors and ergonomics approach across a variety of methodologies, domains, and productive sectors.
Dynamics and Bifurcation in Networks
In recent years, there has been an explosion of interest in network-based modeling in many branches of science. This book synthesizes some of the common features of many such models, providing a general framework analogous to the modern theory of nonlinear dynamical systems. How networks lead to behavior not typical in a general dynamical system and how the architecture and symmetry of the network influence this behavior are the book’s main themes. Dynamics and Bifurcation in Networks: Theory and Applications of Coupled Differential Equations is the first book to describe the formalism for network dynamics developed over the past 20 years. In it, the authors introduce a definition of a net...
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