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Genealogia Das Famílias Moreira Maia E Ferreira Dos Reis
A obra teve por fundamentação o fato inédito de famílias cristalenses: Moreira Maia e Ferreira dos Reis se originarem de dois padres. A história é tecida ao longo de três séculos:final do século XIX, século XX e início do século XXI.
Governança em Aglomerações Produtivas: Aplicações sob a Perspectiva da Abordagem Dinâmica
O livro Governança em aglomerações produtivas: aplicações sob a perspectivada abordagem dinâmica lança um olhar para as relações entre os elementos da governança e, sob uma perspectiva dinâmica, apresenta o papel desses elementos no desempenho e evolução de aglomerações produtivas. A obra propõe uma revisão da literatura sobre aglomerações produtivas e a governança nesse tipo de configuração interfirmas que permite identificar a carência de estudos conduzidos à luz da abordagem dinâmica, o que torna instigante conhecer como essa perspectiva pode contribuir para o estudo de aglomerações produtivas.
Jornada Transformação Digital no Brasil
Empresas de todos os tamanhos e setores estão percebendo uma mudança importante que veio com a era digital – ou seja, a maneira como os clientes interagem com seu produto ou serviço. Com a experiência digital sendo um novo padrão de comportamento para os consumidores, suas preferências estão tomando uma nova forma, inclinando-se fortemente para serviços sob demanda, compras instantâneas e experiências personalizadas. Os fatores culturais são extremamente importantes para a elaboração de uma estratégia digital de sucesso. Esse foi o principal motivador para o desenvolvimento deste livro: o que as empresas estão fazendo em termos de adoção de tecnologias, gestão de pessoas ...
The Fortune at the Bottom of the Pyramid
The world's most exciting, fastest-growing new market is where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor people have immense untapped buying power. They represent an enormous opportunity for companies who learn how to serve them. Not only can it be done, it is being done--very profitably. What's more, companies aren't just making money: by serving these markets, they're helping millions of the world's poorest people escape poverty. C.K. Prahalad's global bestseller "The Fortune at the Bottom of the Pyramid," now available in paperback, " "shows why you can't afford to ignore "Bottom of the Pyramid" (BOP) markets. Now available in paperback,...
Achieving Business Competitiveness in a Digital Environment
The COVID-19 pandemic has been a very strong reminder that the future economic development of any country is more than ever influenced by its ability to ramp-up digital competitiveness. Consequently, enterprises were pushed to assess and develop the possibilities offered by e-commerce and online marketing tools. In this book, experts outline the prerequisites for such online marketing competitiveness and compare the current level of digital marketing competitiveness in Europe by using publicly available macro and micro-level data. The authors present their analyses and recommendations including interviews with over 125 online marketers and e-commerce specialists and present the lessons from digitalization of over 600 SMEs.
Augmented Reality and Virtual Reality
This book presents a collection of the latest research in the area of immersive technologies, presented at the International Augmented and Virtual Reality Conference 2018 in Manchester, UK, and showcases how augmented reality (AR) and virtual reality (VR) are transforming the business landscape. Innovations in this field are seen as providing opportunities for businesses to offer their customers unique services and experiences. The papers gathered here advance the state of the art in AR/VR technologies and their applications in various industries such as healthcare, tourism, hospitality, events, fashion, entertainment, retail, education and gaming. The volume collects contributions by prominent computer and social sciences experts from around the globe. Addressing the most significant topics in the field of augmented and virtual reality and sharing the latest findings, it will be of interest to academics and practitioners alike.
Project Management
Today's Most Effective Guide for Applying Project Management to Implement Organizational Strategies -- Now Updated and Expanded! Project Management: Strategic Design and Implementation delivers complete guidance on applying the theory, processes, practices, and techniques of project management to support strategic planning. Written by two world-renowned project management leaders, this new edition presents the latest methods for using flexible teams to implement organizational strategies -- especially changes to products, services, and processes. Designed for use in both large and small organizations, this updated classic ranges from the project management process...to project planning, moni...
Business and Buddhism
Business and Buddhism explores alternative ways of leading in the aftermath of the Great Recession and the many stories of fraud and greed that emerged. The book explores shifts in business perspectives as more value is placed on soft skills like emotional intelligence and listening, and introduces the reader to the principles in Buddhist philosophy that can be applied in the workplace. Buddhist practices are increasingly understood as spiritual, rather than religious per se. In fact, Buddhism is alternately referred to as a philosophy or psychology. In this book, Marques explores the value of applying the positive psychology of Buddhism to work settings. She outlines the ways in which it of...
The Language of Food: A Linguist Reads the Menu
A 2015 James Beard Award Finalist: "Eye-opening, insightful, and huge fun to read." —Bee Wilson, author of Consider the Fork Why do we eat toast for breakfast, and then toast to good health at dinner? What does the turkey we eat on Thanksgiving have to do with the country on the eastern Mediterranean? Can you figure out how much your dinner will cost by counting the words on the menu? In The Language of Food, Stanford University professor and MacArthur Fellow Dan Jurafsky peels away the mysteries from the foods we think we know. Thirteen chapters evoke the joy and discovery of reading a menu dotted with the sharp-eyed annotations of a linguist. Jurafsky points out the subtle meanings hidde...
The SEED of GOD
The Seed of God is a book of transformation and change, with a simple message of motivation and spirituality that excites and assists us to find ways to happiness and the realization of our dreams. A successful businessman feels a emptiness in his life in spite of his fortune. Dispirited, he returns to the neighborhood where was born in an attempt to find his roots. Instead he meets a mysterious lady who inevitably will change his life. For the first time, Renan becomes conscious of the love provided by people surrounding him. Under the old lady's guidance he takes a journey in search of his own spiritual rebirth, preparing himself to become the seed of God.The Seed of God is a sensitive journey of love and peace where no one finishes without feeling touched and renewed, where everything feels within reach.The Seed of God is a powerful book that will affect the life of all its readers. I recommend it. OG MANDINODear friend Cesar Romão, Welcome to the Club of God's gardeners, and may your seeds continue to blossom. PAULO COELHO
