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Nurturing Modalities of Inquiry in Entrepreneurship Research
This edited collection stimulates discussion, shares practice and explores challenges around current and new approaches to inquiry - encompassing all aspects of entrepreneurship research, from its conception through to its execution and related issues such as education, training and learning.
Bleeding-Edge Entrepreneurship
This book contains an Open Access chapter Bleeding-edge Entrepreneurship illuminates new possibilities within the domain of business theory and practice, expanding entrepreneurship’s massive potential to create unexplored physical and virtual realms.
Creating Entrepreneurial Space
The book draws upon new theoretical perspectives and approaches as a means of illustrating the inherently social and contextualized nature of entrepreneurial practice, and advance the manner in which we critically think about and engage with various aspects of entrepreneurial practice and development.
Déjà New Marketing
Deja Vu. Have you ever had the feeling that you have experienced a sales and marketing challenge before, but were uncertain about what to do next? Have the conventional tools become less effective for you? You tried direct mail, networking, print advertising, and cold calling. Nothing seems to work anymore. Welcome to the "new normal." New and different marketing techniques are needed for you to remain competitive and to stay in business. This new landscape is very complex: - Facebook, LinkedIn, and Twitter have replaced the water cooler as the customer hangout. - E-mail marketing letters are often considered SPAM and don't even get opened. - Bricks and mortar stores are now being trumped by...
New Technology-Based Firms in the New Millennium
The objectives of the series are to provide up to date research on a variety of aspects of High Technology Small Firm formation and growth (HTSFs) from a range of interdisciplinary perspectives.
Handbook of Entrepreneurship and Marketing
This timely and incisive Handbook provides critical contemporary insights into the theory and practice of entrepreneurship and marketing in the twenty-first century. Bringing together rich and varied contributions from prominent international researchers, it offers a reflective synthesis of scholarship at the interface between marketing and entrepreneurship.
Gender, Science and Innovation
Gender, Science and Innovation explores the contemporary challenges facing women scientists in academia and develops effective strategies to improve gender equality. Addressing an important gap in current knowledge, chapters offer a range of international perspectives from diverse contexts, countries and institutional settings. This book is an essential contribution to the literature for academics, researchers and policy makers concerned with improving gender equality in academia and seeking to learn from the experiences of others.
