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Nation Branding, Public Relations and Soft Power
Nation Branding, Public Relations and Soft Power: Corporatizing Poland provides an empirically grounded analysis of changes in the way in which various actors seek to manage Poland’s national image in world opinion. It explores how and why changes in political economy have shaped these actors and their use of soft power in a way that is influenced by public relations, corporate communication, and marketing practices. By examining the discourse and practices of professional nation branders who have re-shaped the relationship between collective identities and national image management, it plots changes in the way in which Poland’s national image is communicated, and culturally reshaped, creating tensions between national identity and democracy. The book demonstrates that nation branding is a consequence of the corporatization of political governance, soft power and national identity, while revealing how the Poland "brand" is shaping public and foreign affairs. Challenging and original, this book will be of interest to scholars in public relations, corporate communications, political marketing and international relations.
Public Diplomacy and the Politics of Uncertainty
This edited book explores the multi-layered relationships between public diplomacy and intensified uncertainties stemming from transnational political trends. It is the latest wave of political uncertainty that provides the background as well as yields evidence scrutinised by authors contributing to this book. The book argues that due to a state of perpetual crises, the simultaneity of diplomatic tensions and new digital modalities of power, international politics increasingly resembles a networked set of hyper-realities. Embracing multi-polar competition, superpowers such as Russia flex their muscles over their neighbours; celebrated ‘success stories’ of democratisation – Hungary, Poland and Czechia – move towards illiberal governance; old players of international politics such as Britain and America re-claim “greatness”, while other states, like China, adapt expansionist foreign policy goals. The contributors to this book consider the different ways in which transnational political trends and digitalisation breed uncertainty and shape the practice of public diplomacy.
Trust, Power and Public Relations in Financial Markets
The public relations profession positions itself as expert in building trust throughout global markets, particularly after crisis strikes. Successive crises have tainted financial markets in recent years. Calls to restore trust in finance have been particularly pressing, given trust’s crucial role as lubricant in global financial engines. Nonetheless, years after the global financial crisis, trust in financial markets remains both tenuous and controversial. This book explores PR in financial markets, posing a fundamental question about PR professionals as would-be ‘trust strategists’. If PR promotes its expertise in building and restoring trust, how can it ignore its potential role in ...
Cryptographic City
Cryptography’s essential role in the functioning of the city, viewed against the backdrop of modern digital life. Cryptography is not new to the city; in fact, it is essential to its functioning. For as long as cities have existed, communications have circulated, often in full sight, but with their messages hidden. In Cryptographic City, Richard Coyne explains how cryptography runs deep within the structure of the city. He shows the extent to which cities are built on secrets, their foundations now reinforced by digital encryption and cryptocurrency platforms. He also uses cryptography as a lens through which to inspect smart cities and what they deliver. Coyne sets his investigation into ...
Thirty Years of Political Campaigning in Central and Eastern Europe
This edited volume maps the development of the use of political campaigning and marketing techniques in countries of the former Communist Bloc over the last thirty years. Focusing on the shift from propaganda to political marketing, and from manipulation to persuasion, the book consists of a series of case studies of countries in Central Europe, Eastern Europe, the Baltics, and the Balkans that outline the history, development and current state of political marketing in each country. The authors explore political parties and their behaviour ahead of elections, and show the changes in political culture and practices that parties have undergone in order to create more or less successful campaigns.
Branding Post-Communist Nations
Nation branding--a set of ideas rooted in Western marketing--gained popularity in the post-communist world by promising a quick fix for the identity malaise of "transitional" societies. Since 1989, almost every country in Central and Eastern Europe has engaged in nation branding initiatives of varying scope and sophistication. For the first time, this volume collects in one place studies that examine the practices and discourses of the nation branding undertaken in these countries. In addition to documenting various rebranding initiatives, these studies raise important questions about their political and cultural implications.
Reputational Security
We are living in turbulent times, witnessing renewed international conflict, resurgent nationalism, declining multilateralism, and a torrent of hostile propaganda. How are we to understand these developments and conduct diplomacy in their presence? Nicholas J. Cull, the distinguished historian of propaganda, revisits the international media campaigns of the past in the light of the challenges of the present. His concept of Reputational Security deftly links issues of national image and outreach to the deepest needs of any state, rescuing them from the list of low-priority optional extras to which they are so often consigned in the West. Reputational Security, he argues, comes from being know...
Neoliberalism Inequality and Authoritarianism
This book exposes the inherent contradictions of neoliberalism. The myth of limitless growth ignores the reality of resource constraints and fuels a global upward transfer of wealth. Meanwhile, a fractured global economy and intensifying class warfare chip away at neoliberalism's foundation. As inequality spirals and social justice crumbles, the model increasingly serves a privileged few at the expense of the majority. This undermines the Enlightenment ideal of using liberal democracy to improve lives in the age of mass politics, threatening neoliberalism's very survival.
Talking Back to the West
In the 2010s, Turkey’s ruling Justice and Development Party (AKP) began to mobilize an international media system to project Turkey as a rising player and counter foreign criticism of its authoritarian practices. Bilge Yesil examines the AKP’s English-language communication apparatus, focusing on its objectives and outcomes, the idea-generating framework that undergirds it, and the implications of its activities. She also analyzes the decolonial and pan-Islamist messages AKP-sponsored outlets deploy to position Turkey as a burgeoning great power opposed to imperialism and claiming to be the voice of oppressed Muslims around the world. As the AKP wields this rhetoric to further its geopolitical and economic goals, media outlets pursue their own objectives by obfuscating facts with identity politics, demonizing the West to aggrandize the East and rallying Muslims under Turkey’s purportedly benevolent leadership. Insightfully exploring the crossroads of communications and authoritarianism, Talking Back to the West illuminates how the Erdogan government and its media allies use history, religion, and identity to pursue complementary agendas and tighten the AKP’s grip on power.
Decolonizing Journalistic Knowledge
In the EU, the prevailing academic and scientific thought models, as well as communication processes and journalism, are deeply Eurocentric. Martín Oller Alonso critiques these structural issues, focusing on post-communist Central and Eastern Europe's recent EU members. He argues for a decolonization of knowledge and a journalistic-other approach, blending local sensibilities and collective imaginations. Emphasizing deliberative communication, his study offers fresh media and communication theory perspectives, relevant to professionals and researchers in various fields, addressing the challenges and opportunities in the European Union amidst globalization and cultural integration.
