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Collaborative Research Design
This book articulates and interconnects a range of research methods for the investigation of business management processes. It introduces new directions that both recognise the business community as stakeholders in the research process and seek to include them in that process. The book presents a range of contemporary research methods with particular focus on those that allow insights into business managers’ thoughts and behaviours. It includes fresh views on traditional research designs, for example new approaches to using literature reviews, experiments, interviews and observation studies. It also considers cutting-edge research methods, such as the use of vignettes, workshops, improvisa...
No Business is an Island
The base for this book is 40 years of research on business relationships between companies evidencing the interactive features of the contemporary business world that have important consequences for management, policy and research.
Meeting Ethnography
This volume asks and addresses elusive ontological, epistemological, and methodological questions about meetings. What are meetings? What sort of knowledge, identities, and power relationships are produced, performed, communicated, and legitimized through meetings? How do—and how might—ethnographers study meetings as objects, and how might they best conduct research in meetings as particular elements of their field sites? Through contributions from an international group of ethnographers who have conducted “meeting ethnography” in diverse field sites, this volume offers both theoretical insight and methodological guidance into the study of this most ubiquitous ritual.
Handbook of Research on Business Model Innovation Through Disruption and Digitalization
Digital technologies are changing both the national and global business landscapes. Digitalization within firms and industries and newcomers from other fields give new conditions for competition through new business models. The Handbook of Research on Business Model Innovation Through Disruption and Digitalization discusses the aspects of the innovation of business models through disruption and digitalization. It further includes chapters on theories and practices related to the overall theme of how business models are developed. Covering topics such as agile networks, interactive business models, and managerial implications, this major reference work is a dynamic resource for business leaders and executives, IT managers, human resource managers, entrepreneurs, government officials, students and faculty of higher education, librarians, researchers, and academicians.
How to Achieve Societal Impact through Engaged and Collaborative Scholarship
Aiding academics in creating impactful and purposeful research, this timely book showcases poignant perspectives on the societal value of academic scholarship. Experienced scholars share their expertise to address a vital question: does science matter to all stakeholders or just to scientists?
Handbook of Business-to-Business Marketing
This path-breaking Handbook is targeted primarily at marketing academics and graduate students who want a comprehensive overview of the academic state of the business-to-business marketing domain. It will also prove an invaluable resource for forward-thinking business-to-business practitioners who want to be aware of the current state of knowledge in their domains.
Handbook of Market Segmentation
This is a practical how-to guide to what marketers need to know about defining, segmenting and targeting business markets: assessing customer needs; gauging the competition; designing winning strategies; and maximising corporate resources.
Sosyal Bilimlerde Araştırma Yöntemleri
Sosyal Bilimlerde Araştırma Yöntemleri kitabı, araştırma yapan akademisyen ve öğrencilere nicel, nitel ve karma yöntemler için birer rehber olması amacıyla tasarlanmıştır. Bir araştırmada gerekli olduğu düşünülen tüm nicel, nitel ve karma yöntemler güncel ihtiyaçlar doğrultusunda ele alınmıştır. Nicel araştırmalarda SPSS, “Doğrulayıcı Faktör Analizi” ve “Yapısal Eşitlik Modellemesi”, Amos ve Lisrel uygulama örnekleriyle verilmiştir. Nitel araştırmada, doküman incelemesi, etnografik araştırma, fenomenolojik araştırma, metafor analizi, tracer (iz sürme) yöntemi, söylem analizi, hikaye analizi, görüşme tekniği, odak grup görüşmesi, durum (örnek olay) çalışması, gözlem, alan araştırması, eylem araştırması gibi yöntemler incelenmiştir. Son olarak karma araştırma tasarımı, sistematik değerleme ve meta analizi irdelenmiştir.
Integration and Innovation Orient to E-Society Volume 1
The IFIP series publishes state-of-the-art results in the sciences and technologies of information and communication Proceedings and post-proceedings of referred international conferences in computer science and interdisciplinary fields are featured. These results often precede journal publication and represent the most current research. The principal aim of the IFIP series is to encourage education and the dissemination and exchange of information about all aspects of computing.
