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Wildly Profitable Marketing for the Pet Industry
Finally - a hands-on marketing field guide for all pet businesses, veterinary practices and pet-industry suppliers While pet ownership and pet-care spending is at an all-time high, there may be a gap between all those pet-related customers and your ability to attract them. How can you reach more customers for your pet supplies, services or medical care? Or if you're a pet-industry supplier, how do you turn more pet or veterinary professionals into your customers? With Wildly Profitable Marketing for the Pet Industry, you'll quickly discover how to steer eager prospects and customers swiftly to your business using search engine optimization (SEO), social media, mobile marketing, your website,...
The Pet Industry
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The Pet Industry
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The Dog Merchants
In what promises to become an "Omnivore's Dilemma" for dog lovers—breed devotees and adoption advocates alike—The Dog Merchants is the first book to explain the complex and often surprisingly similar business practices that extend from the American Kennel Club to local shelters, from Westminster champions to dog auctions.Without judging dog lovers of any stripe, The Dog Merchants makes it clear that money spent among these dog merchants has real-world effects on people and canines. Kavin reveals how dog merchants create markets for dogs, often in defiance of the usual rules of supply and demand. She takes an investigative approach and meets breeders and rescuers at all levels, shedding m...
Pet Care Trust quality assurance standard for pet retailers
The Pet Care Trust Quality Assurance Standard for Pet Retailers is a new retail standard for the inspection of pet retailers. It sets out agreed levels of good practice. Participating retailers are independently inspected by the specially trained and qualified staff from SAI Global - one of the largest inspection and certification bodies in the world. This is the first publication in a planned series of standards to apply to a range of pet care specialists. This Quality Assurance Standard for Pet Retailers introduces a common standard for inspection that all pet retailers can follow. It is important both for retailers who sell pets and for those who sell just pet food and accessories and wan...
Pet Fashion Industry Patterns
If you're searching for the inside scoop on the fabulous industry of pet fashion, you've found it. This profound, straight-forward read will enlighten and delight. It is filled with pertinent information, fashion illustrations, pet industry facts, and fashionable cities with factoids... a great read and a wonderful conversational table book.
